1.
Content Marketing & Social Media
for Ecommerce
www.kairaymedia.com

2.
Tumblr, Pinterest, Reddit… Oh My!
www.kairaymedia.com

3.
Tumblr
• Avg visit is 14 minutes, longer than Facebook and Twitter
• 35% of Tumblr users make over $50,000 a year
• 65% of Tumblr users have college education
• Tumblr grew around 75% in 2013
www.kairaymedia.com

4.
Tumblr
• Quality theme
– Themeforrest.net
www.kairaymedia.com

5.
Tumblr
• Quality theme
– Mobile friendly
www.kairaymedia.com

6.
Tumblr
• Research
– Users (blogs)
• blogectory.tumblr.com
– Product Tags
– What works
• Use of media
• Product details
www.kairaymedia.com

7.
Tumblr
• Build an Audience
– Facebook Ad
www.kairaymedia.com

8.
Tumblr
• NO AFFILIATE LINKS!
www.kairaymedia.com

9.
Tumblr
• /submit
www.kairaymedia.com

10.
Pinterest
• Higher income consumers, women
• #2 social traffic referrer ~ Shareaholic
– #1 for eCommerce related ~ Gigya
– Higher than Twitter, LinkedIn, and Reddit combined
• Improving Monthly
– Personalized homepages
– Business Accounts
• Analytics
– Advertising System
• New version with Conversion Tracking coming soon
• People love Pinterest for ideas!
www.kairaymedia.com

11.
Pinterest
• Set up your profile fully
www.kairaymedia.com

12.
Pinterest
• Research
– Users
• Influencers
– Boards
• What are people expecting
• Set right category
– /source/domain.com
• Who is pinning you
• Who is pinning competitors
www.kairaymedia.com

13.
Pinterest
• Identify Boards to Collaborate On
– pingroupie.com
– Message feature
www.kairaymedia.com

14.
Pinterest
• Rich Pins
– Movies, Recipes, Articles, Products, Places
– Price change notifications
– Rank higher in search
– No site?
• Etsy, Ebay, Amazon, etc
www.kairaymedia.com

15.
Pinterest
• Descriptions
– Guided Search (check system suggestions)
– Code into your buttons
www.kairaymedia.com

16.
Pinterest
• Post in evenings and on Saturday!
www.kairaymedia.com

17.
Reddit
• 135 Million Visits (Aug 2014)
– 3.2 Million logged in
• Reddit = Software Solution
– Front Page Dashboard for SubReddits
• Just raised $50 Million
• SubReddit for everyone
– Run by Users (Moderators)
www.kairaymedia.com

18.
Reddit
• Research
– SubReddits
• redditmetrics.com
• redditinsight.com
www.kairaymedia.com

19.
Reddit
• Research
– SubReddits
– Domain search for SubReddits
www.kairaymedia.com

20.
Reddit
• Research
– SubReddits
– Domain search for SubReddits
– Top domains and products
www.kairaymedia.com

21.
Reddit
• Title / Description
– Both in one
– Rules
• Sidebar
www.kairaymedia.com

22.
Reddit
• Commenting
– Related threads
– Reddit exclusive offers
www.kairaymedia.com

23.
Reddit
• Research
• Title / Description
• Commenting
– Related threads
– Reddit exclusive offers
– Beef Jerky
www.kairaymedia.com

24.
Reddit
• Research
• Title / Description
• Commenting
– Related threads
– Reddit exclusive offers
– Beef Jerky
www.kairaymedia.com

25.
Reddit
• Research
• Title / Description
• Commenting
– Related threads
– Reddit exclusive offers
– Beef Jerky
www.kairaymedia.com

26.
Reddit
• Reddit Gold
– Join as a partner
www.kairaymedia.com

27.
Reddit
• Beardbrand Example
– Young adult males
– Reddit Contest
www.kairaymedia.com

28.
Reddit
• Beardbrand Example
– Young adult males
– Reddit Contest
www.kairaymedia.com

29.
Reddit
• Beardbrand Example
– Young adult males
– Reddit Contest
– Success Story
www.kairaymedia.com

30.
Connect With Me…
Facebook.com/kairaymedia
Facebook.com/brentcsutoras
+kairaymedia
+brentcsutoras
@kairaymedia
@brentcsutoras
www.kairaymedia.com
www.kairaymedia.com