Social Media presentation to MBA class, Strathclyde University, Glasgow, January 19, 2919

1. Social media and business Why should I care?

2. What is social media? “An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, video and audio.” Source:Wikipedia

3. What does it look like? Facebook MySpace Twitter LinkedIn Flickr Blogs RSS feeds and much, much more

4. By the numbers Facebook – 122,220,617 monthly visitors MySpace – 55,599,585 Twitter – 23,579,044 LinkedIn – 11,228,746 Classmates.com – 14,649,224 Ning.com – 5,881,943 Bebo – 3,120,062 Source: eBizMBA

5. Business the old way selling pushing advertising talking TO the customer

6. What’s wrong with this? 18% of TV campaigns generate a positive ROI Average person subjected to 3000 ads a DAY 90% of people who can, skip TV ads 14% of people trust ads Source: Nielsen, Trust in Advertising report, October 2007

7. Business the new way Dialogue with consumers Two-way conversation Listening Engaging Open Transparent Trustworthy

8. So? 78% people trust recommendations from other consumers (14% people trust adverts) 34% people post opinions on products and brands on their blogs Source: Nielsen, Trust in Advertising report, October 2007

9. Why should I care? 3 out of 4 Americans use social networking sites 2/3 global internet population use social networking sites Social networking sites Time spent on social networks is growing at 3 times the overall rate of the internet – 10% of all internet time

10. Why should I care? 100 million videos viewed on YouTube every day 3,600,000,000 pictures on Flickr.com (June 09) 3,000,000 Tweets every day 5,000,000,000 minutes on Facebook every day Source: What the F**K is social media? by Marta Z Kagan

11. Why should I care? 93% of social media users believe companies should have a presence on social media 85% believe they should go further and interact with their customers Source: Cone, Business in Social Media, a study, September 08

12. Why should I care? “Social media is only going to become more pervasive and as such, become a critical factor in the success or failure of any business.” Brian Solis, The Social Media Manifesto

13. Resistance is futile “For companies, resistance to social media is futile. Millions of people are creating content for the social web. Your competitors are already there. Your customers have been there for a long time. If your business isn’t putting itself out there, it ought to be.” BusinessWeek, February 19 2009

14. Power to the People “Technology is shifting the power away from the editors, publishers, the establishment, the media elite. Now its the people who are in control.” Rupert Murdoch

15. Pepsi’s social media touchdown Pepsi drops $20 million Super Bowl advert for social media campaign

16. Does this stuff work? “Socially engaged companies are more financially successful.” Source: Engagement, Raking the Top 100 Global Brands. Prepared by Wetpaint and Altimeter. July 2009

17. Does this work? “While much has been written questioning the value of social media, this landmark study has found that the most valuable brands in the world are experiencing a direct correlation between top financial performance and deep social engagement. The relationship is apparent and significant: socially engaged companies are, in fact, more financially successful.”

18. Does this work? Starbucks and Dell most socially engaged brands in the world

19. Does this work? STARBUCKS Mystarbucksidea.com – putting the best consumer ideas into action Facebook – 3.5 million fans Twitter – 250,000 followers Mini Starbucks card 1406 comments and 12,382 ‘likes’ on Facebook

20. Does this work? DELL Direct2Dell blog Ideasstorm blog 1.5 million Twitter followers $6.5 million sales through Twitter

21. Social media and PR Case study - REIN4CE Niche PR business Twitter Blogging LinkedIn

22. Social media and PR Case study REIN4CE BEFORE social media push May 09 – monthly visits to website 50 AFTER social media push June 09 to Nov 09 - monthly visits increased 91 to 507. 207 non-bounce visits 43% of traffic from referring sites – LinkedIn, Twitter, Imodules and facebook Average time on site 9 mins 9 secs 467 high quality Twitter followers Source: Google Analytics

23. Social Media and PR Case study REIN4CE Member of 50 groups on LinkedIn Set up 5 LinkedIn groups Regularly blog and post answers on LinkedIn 315 LinkedIn connections

24. Social Media and PR Case study REIN4CE Results Asked to chair European Insurance Forum Conference in Dublin Sponsoring reinsurance conference in Arizona through Twitter Business enquiries from the Middle East, Bermuda, London, and the US

25. No silver bullet Social is just another tool Technology that allows better communication

26. New part of the business mix