Mais conteúdo relacionado Semelhante a Music Industry Final Project (19) 2. The Empty Yellers
Biography:
The Empty Yellers is an all girl rock band composed of Celina Wolfe on
vocals and guitar, Camille Beaudoin on guitar, Esme Cavanaugh on bass,
and Marie Isler on drums. Their music is known for its soulful, powerhouse
vocals reminiscent of Janis Joplin and Aretha Franklin, and for reviving the
tradition of epic rock guitar solos. Their name is a tribute to their bohemian
hometown of Montreal, a city that has fostered classic rock in their music.
Despite their youth, the Empty Yellers silence any demeaning assumptions
with their powerful and unapologetic attitude in the hopes that other young
people will be inspired to never back down and do what they love.
Currently, the girls are working on their first EP, Hydro Bill, and are always
playing shows in and out of Montreal. Everywhere they go, their music is
met with overwhelming love and support from audiences, young and old,
as they bring their music and message to the stage.
History:
The founding members (Celina Wolfe, Camille Beaudoin and Esme
Cavanaugh) first met in August of 2013. Originally, the band consisted of
Celina Wolfe and two other members who did not remain in the group.
Esme Cavanaugh soon became the bassist and the three piece band
remained unnamed and focused mostly on working through Celina's
original music. On September 6th 2013, Camille Beaudoin, friend of
Esme's, was invited to band practice. As the night got increasingly more
exciting with drinks and friends, the band practice quickly turned into a
jam session. At that moment, Camille seized her opportunity and asked if
she could play guitar in the jam. The four of them played to a regular
twelve bar blues rhythm when Camille finally exposed her immense talent
3. as a lead guitarist. Once the song had ended, it was made clear that she
was invited into the band.
After a year together, The Empty Yellers changed their drummer. They
found Mathieu Blanchet who agreed to lend his skills in the studio and for
two of their upcoming shows but would make no further commitments as
a full time drummer, for he was already a member of another band (see
also: Kings of Crows). Henry Rice (see also: Bud Rice Band) was also
attributed during this time period to help with the completeness of the The
Empty Yellers' sound. He lent and continues to lend his intuitive ear for
music as a second guitarist in the band. All together, along with the help of
Jenna Schwartz (back up vocals) and Mary-Ellen Fierro (darbuka/back up
vocals), they recorded their first ever songs: I'm Your Little Pill, Still Drunk
and Jungle Wine.
Though many drummer auditions took place, The Empty Yellers struggled
finding someone to permanently fill the position. Most recently, the girls
struck luck and welcomed their new official drummer, Marie Isler, who is a
force to be reckoned with. As of February 2015, The Empty Yellers can
now be considered an all girl rock band.
Link to music:
http://theemptyyellers.com/music
https://www.youtube.com/channel/UCqEWamB6gsC1TMT8OnMxsCw
EP/Album:
The Empty Yellers are a young band with gained momentum for a strong
breakthrough due to the widespread appreciation of their musical style. It
is in their best interest to be currently working on a meticulously polished
and hard hitting EP (Echoes from the Alley) with renowned producer Boris
5. intended to shape their tone. The contract involves all material and
revenue split 49% (Empty Yellers)/ 51% (Indica) making this an interesting
deal for both parties. Another source of revenue for the operation are the
Empty Yeller’s 4 big sponsors (Ernie Ball Strings, Duracell, Forever 21 and
Sennheiser) which were approached early in their career. These sponsors
provided the band sponsor packages loaded with guitar/bass strings for
studio and tour, far too many batteries for all battery powered equipment
they may have, all of their wardrobe while on tour, as well as 4 live vocal
microphones. The entire contract expires 3 years after the launch date of
“Echoes from the Alley”.
Copyright:
The copyright specifications of this EP/contract are the following: The
Empty Yellers hold the copyrights to their songs/master recordings. Indica
Records holds the synchronization rights with intent to give life to visual
media (film, TV, montage etc.) with the music of The Empty Yellers. The
“Echoes from the Alley” EP will be strictly available for free in all forms of
online digital media under the “pay-what-you-want” concept. Physical
versions of the record will be available in the form of Digipak or Vinyl for
full retail price. The 49/51 revenue split applies to the mechanical royalties
of the EP meaning once The Empty Yellers recoup, they will own 49% of
mechanical royalties and the other 51% will be owned by Indica Records
and their publishing. The band are huge advocates for the Creative
Commons movement and agree that their music be used for remixing and
encourage remix artists to share and post their material on the band’s
official social media platforms.
Manager: Indica Records
Indica Records is a Canadian record label based in Montreal, Quebec,
founded by rock band Grim Skunk in 1997. The label was put together by
the band, manager Simon Gallipeault, label manager Kyria Kilakos and
6. head of promo Mariana Gianelli, following the demise of the band's former
label Cargo Records. Indica is considered to be the biggest "alternative"
label in Quebec. After Gallipeault's death following a skateboarding
accident, GrimSkunk singer Franz Schuller took the helm as president of
the company. Indica Records was started with $2000; a grassroots,
do-it-yourself approach; and an overriding belief in "artist first" vision.
Armed with the mandate of supporting independent releases for great
touring bands lacking label support in Canada, Indica has since grown by
leaps and bounds and has expanded its repertoire to encompass a variety
of genres beyond the rock/punk/alternative music on which the label was
founded, including folk, pop, indie, world and electro-rock.
The company's vision has not wavered, however. It finds artists with a
great attitude, songwriting and originality.
Budget:
Comments Expenses Income
Preproduction:
Rehearsal place 1500$
Band perdiems 950$
Production:
Studio 24
days/700$/days
16800$
Band fees 3700$
Artist per diems 2x24x15$ 1440$
Supplies CD’s Hard Drive 675$
Miscellaneous Ernie Ball 0$
7. supplie sponsor
Equipment
rental
400$
Producer fee to record and
mix
11000$
Mixing studio
fee
14
days/700$/days
9800$
Mastering 2300$
Graphics:
Art work and
layout
1800$
Photography 2300$
Grant Factor 21000$
Marketing
Touring Including
merchandise
27500$
Advances 11000$
SUB TOTAL 99385$ 21000$
TOTAL BUDGET 78385$
8.
Place of recording: Mixart Studios
MIXART Studios, one of Canada's premier SSL recording facilities has
been the location of choice for a number of top Canadian and US artists
for years. With an easy vibe, rich live sound and a first class collection of
vintage and bleeding-edge digital equipment, MIXART provides a fantastic
creative environment for professional recording and mixing.
MIXART began in 1998 with a mission of providing a relaxed "boutique"
atmosphere and an affordable alternative to corporate "clock watching"
studios. Managed, owned and operated by industry pros with a unique
combination of music composition, arrangement, performance, production
and engineering skills, MIXART provides an inspiring and results-oriented
work environment, in one of the county's best equipped studios. Why
mixart? Because mixart studio has worked with groups like Santana,
Arcade Fire, and many more.
Recording Team:
-Producer: Boris Petrowski
Boris Petrowski was born in Ottawa the 9th of december 1963. After
studying at l’Université de Montréal, he obtained a bachelor’s and
master’s degree in composition under Alan Belkin. Soon after completing
his studies, he composed a musical tale for children premiered by the
Orchestre du Saguenay-Lac-St-Jean, followed by several film scores for
the NFB, Radio-Canada, and Télé-Québec, among others. When the
pianist Alain Lefèvre first heard one of his compositions, he was stirred by
his intense musicality, to the point of immediately commissioning a piano
piece.
-Mixing engineer: Rob Heaney
9.
Rob Heaney has been a mainstay of the Montreal recording industry for
over 25 years. He's tracked, mixed and produced music of all genres, from
independent artists to major labels, collecting 3 Gold, 6 Platinum records
and 1 Triple Platinum record.
In addition to music recordings, he engineered and mixed scores for more
than 50 television productions, documentaries and theatrical features,
working with many critically acclaimed composers, including James
Gelfand and Benoit Jutras. He recorded live shows and studio sessions for
CD, DVDs and cinema, with orchestras and choirs in New York, Los
Angeles, Las Vegas, Toronto, Prague, Budapest, Serbia, Rome, and
London
Engineered, mixed and produced original music for Cirque du Soleil:
Worlds Away (2012, 3D theatrical release). Co-produced and mixed the
Cirque’s 30th anniversary TV special (2014). Primary Engineer for the
Cirque du Soleil since 1994. Mixed CDs and DVDs including Kurios –
Cabinet Des Curiosities, Amaluna, Corteo, Kooza, Mystère, O, Ovo,
Totem, Quidam and the Grammy nominated Alegria. Engineered and
mixed Patrick Watson’s 2012 Gold Record and Polaris Prize nominated
“Adventures in Your Own Backyard”. FOH Mixer for Kate and Anna
McGarrigle, touring Europe and the U.S. Engineered and mixed more than
60 recordings with artists including Elsiane, The Franklin Electric, Rob
Lutes, Ray Bonneville, Isabelle Boulay, Kevin Parent, Roch Voisine, Bet E
& Stef and Nanette Workman. Engineered and mixed scores for more than
50 television productions, documentaries and theatrical films. Chief
Engineer at Studio Fast Forward since 2003.
Image:
The Empty Yellers display a general disenchantment with the state of
society, as well as a discomfort with social prejudices. Because of the
10. all-girl aspect and their attractive teenage personas, the members have
made a sexual impression on audiences and their fans. Their behaviour
and lyrics are typically angst-filled, often addressing themes such as social
alienation, apathy, confinement, and a desire for freedom. A number of
factors influenced the focus on such subject matter. The band’s concerts
are known for being straightforward, high-energy performances, thus
rejecting the complex and high budget presentations of many musical
genres, including the use of complex light arrays, pyrotechnics, and other
visual effects unrelated to the art of playing music. Their young audience is
full of confident, energetic and rebellious music lovers, wearing the used
and simple fashion, large size clothes that represent a bold sign of
differentiation within teenagers. The band behaviour emphasizes the
power of femininity and freedom that gives them charismatic character.
They are often presented as drunk rebels with no remorse for their
appearance, such as not being polished and formal in official events, with
cigarettes hanging from their lips, another symbol of independent
teenagers that radiate feminist power.
Marketing:
The Empty Yellers have a broad spectrum of different avenues to use in
terms of marketing. In terms of social media, they have a Facebook page,
a Twitter account, an Instagram account, and a YouTube channel. At all
times each member of the band, their manager and assistant manager will
have access to these accounts. This way management can provide
important information about shows and contests to the fans, and the band
can add their personal taste. All of the posts will be geotagged as much as
possible to add realism to the band. On Facebook, the focus is more on
information about shows and also on “share contests” that let the fans win
free merchandise. Having merchandise as “share contest” prizes results in
extra promotion, since the fans are sharing the band’s page and post for a
chance to win, and they will also advertise the band as they wear the
band’s t-shirt or other merchandise they win. For every show or event
11. there is/will be an Facebook event that is created, and invites sent out to
all followers. On the Twitter account, the band has free range of whatever
they would like to post, letting the fans get to know the band members on
a more personal level. On Instagram, we have promotional pictures of the
band with their upcoming shows alongside pictures the band takes
themselves and would like to upload, as well as “share contests”. On the
band’s YouTube channel, they will mainly have their singles and music
videos, but we will also be adding behind the scenes content from the
tour. The band will be “vlogging” on tour, making the experience more real
for the fans, as if they were with the band on tour. The YouTube channel
will also have song covers from time to time, that way the band may be
able to capitalize on “going viral”. The band will also schedule live streams
from time to time, interacting with fans, sharing experiences, and
answering their questions. They will also utilize Periscope to do quick
update/live streams. As for their website, it currently has their biography,
press pictures, concert dates, how to contact them and all links to social
media, as well as a blog. The band is currently in possesion of business
cards with their website, social media links, and email address. They have
also established a Wikipedia page for when the band is googled.
Promotional posters are currently in music stores, venues and restrooms
in every city they are playing on tour. To maximize on promotion, the band
is doing interviews with radio stations in every city they play. A portion of
the earnings of all merchandise sold will be donated to a local charity of
the band’s choice, to give back to the community. Forever 21 has agreed
to sponsor the band, making them their stylist. The band will do
advertising campaigns for Forever 21, and they will supply the band with a
personal stylist and all of their tour wardrobe.
Tour:
Since The Empty Yellers have a 360 Deal type of contract, the label is
sending the band on tour for full exposure and promotion. The main focus
of the tour will be the promotion the the new album, as well as some of
16. Timeline:
Activity Dates Details/Comment
Band Rehearsals & Practice May 20-June 13 6-8 hr/day
Recording/Mixing/Mastering at
Mixart
June 14-July 8 4-6 hr/day for recording,
on Jul 18 master is
ready for manufacturing
& uploading on iTunes
Photography & Album Artwork July 9 At FH Studios
Physical Prints/Manufacturing July 9-July 15 At Baby CD Inc.
Printing Band Logo on T-shirt and
Hoodies
July 10 The T-shirts & Hoodies
are in 3 different colors
Press & Advertise on iTunes (8
metro stations in Montreal)
July 16- July 22 Rock/Blues/Alternative
pages on iTunes,
banners in metro
stations
Album Release - Launch party July 23 At Le Ritz P.D.B
Album Release & Promo July 16 Album is available on
iTunes
Tour Dates Release July 16 On the website,
ticketmaster, cafes and
bars mentioned in
marketing section
Album Promotion Interviews August 1-August 4 Mtl Blog,The Main
MTL,Cult Montreal
Tours Start August 8 Depart from Montreal at
8:00 am
