18. “A BRAND”
You may not think of yourself as
but you are. Every day people make judgment calls about
you based on your appearance, how you communicate, who
you are in relationship with. And ultimately
57. The Com
puter
you use
The industr y
Your
you wor k in
BRAND?
58. The Com
puter
Clothes
The you use
u Wear
Yo
The industr y
Your
you wor k in
BRAND?
59. The Com
puter
Clothes
The you use
u Wear
Yo
The industr y
Your
you wor k in
BRAND?
E CAR
TH
DRIVE
YOU
60. The Com
puter
Clothes
The you use
u Wear
Yo
The industr y
Your
you wor k in
BRAND?
E CAR
TH
DRIVE
YOU
The Jewelry
You Wear
61. The Com
puter
Clothes
The you use
u Wear
Yo
The industr y
Your
you wor k in
BRAND?
E CAR
TH
DRIVE
YOU
The
The Jewelry Company
you Keep
You Wear
62. The Com
puter
Clothes
The you use
u Wear
Yo
The industr y Your
Your
you wor k in Hobbi
es
BRAND?
E CAR
TH
DRIVE
YOU
The
The Jewelry Company
you Keep
You Wear
63. The Com
puter
Clothes
The you use
u Wear
Yo
The industr y Your
Your
you wor k in Hobbi
es
BRAND?
E CAR
TH
The Music You
DRIVE
YOU
Listen To
The
The Jewelry Company
you Keep
You Wear
64. The Com
The TV puter
Clothes Shows you
The you use
u Wear watch or
Yo
Don’t Watch
The industr y Your
Your
you wor k in Hobbi
es
BRAND?
E CAR
TH
The Music You
DRIVE
YOU
Listen To
The
The Jewelry Company
you Keep
You Wear
65. The Com
The TV puter
Clothes Shows you
The you use
u Wear watch or
Yo
Don’t Watch
The industr y Your
Your
you wor k in Hobbi
es
BRAND?
E CAR
TH
The Music You
DRIVE
YOU The Movies
Listen To
you Like
The
The Jewelry Company
you Keep
You Wear
66. The Com
The TV puter
Clothes Shows you
The you use
u Wear watch or
Yo
Don’t Watch
The industr y Your
Your
you wor k in Hobbi
es
BRAND?
E CAR
TH
The Music You
DRIVE
YOU The Movies
Listen To
you Like
Yourook The
cebge
Fa pa The Jewelry Company
you Keep
You Wear
67. The Com
The TV puter
Clothes Shows you
The you use
u Wear watch or
Yo
ur Blog
Don’t Watch Yo
The industr y Your
Your
you wor k in Hobbi
es
BRAND?
E CAR
TH
The Music You
DRIVE
YOU The Movies
Listen To
you Like
Yourook The
cebge
Fa pa The Jewelry Company
you Keep
You Wear
68. The Com
The TV puter
Clothes Shows you
The you use
u Wear watch or
Yo
ur Blog
Don’t Watch Yo
TheSo, you’retsaying
indus r y Your
you wor k in . .
everything counts . Your Hobbi
es
BRAND?
E CAR
TH
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DRIVE
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Listen To
you Like
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cebge
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you Keep
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69. out
ab
get
for
n’t
do
nd
A
Your
INTERNAL
BRAND
92. HERE’S WHY:
=
BRANDING
A competitive edge that
cannot be copied by ANYONE!
93.
94. “I believe personal branding is one of THE main differences in
today’s job environment from the past. It’s as if we’re entering
a parallel universe – those who get personal branding and are
maximizing the concept in their careers, and those who don’t.
The jury is still out, but I believe those who get it will be way
ahead of those who don’t.”
--Beverly Macy, Global Brand Consultant & Super Smart Woman
97. THE DNA OF BRANDING
A Great Brand Is
- Dependable over Time
D
98. THE DNA OF BRANDING
A Great Brand Is
- Dependable over Time
D
N - Novel enough that it stands out from among the rest
99. THE DNA OF BRANDING
A Great Brand Is
- Dependable over Time
D
N - Novel enough that it stands out from among the rest
- Full of Attitude
A
See Mark Sanborn for more on the DNA of Branding
100. I am so smart about branding
now--I can define it and tell you
what makes for a great brand . . .
116. 2
Training and Development
Get involved in opportunities
within your industry
117. 2
Training and Development
Get involved in opportunities
within your industry
Attend internal training and
development programs
118. 2
Training and Development
Get involved in opportunities
within your industry
Attend internal training and
development programs
Seek out a mentor -- someone you
respect, admire, and want to
emulate
122. Self Promote
Be Your Own Don King
3
Google yourself -- you need to
know what’s out there about you
123. Self Promote
Be Your Own Don King
3
Google yourself -- you need to
know what’s out there about you
Get noticed at work for your
accomplishments
124. Self Promote
Be Your Own Don King
3
Google yourself -- you need to
know what’s out there about you
Get noticed at work for your
accomplishments
Keep track of awards
126. A note on Self Promotion
- Strike a fine balance between self and team spirit
127. A note on Self Promotion
- Strike a fine balance between self and team spirit
- Strike the right tone: be careful that your self promotion
is not just whining. No one likes a whiner.
128. A note on Self Promotion
- Strike a fine balance between self and team spirit
- Strike the right tone: be careful that your self promotion
is not just whining. No one likes a whiner.
- Make sure your intent is not simple self absorption
129. A note on Self Promotion
- Strike a fine balance between self and team spirit
- Strike the right tone: be careful that your self promotion
is not just whining. No one likes a whiner.
- Make sure your intent is not simple self absorption
- And remember . . . sometimes giving credit to
others is a form of self promotion
133. 4
Nurture Your Network
There is nothing more powerful than word
of mouth
Who is your network? EVERYONE you know
134. 4
Nurture Your Network
There is nothing more powerful than word
of mouth
Who is your network? EVERYONE you know
You must invest the time to build these
relationships for word of mouth to have an
impact on your personal brand
137. Carve out
Your Niche
Everyone Needs their “ground” of
5
expertise to own -- your “ground”
makes you novel & unique
138. Carve out
Your Niche
Everyone Needs their “ground” of
5
expertise to own -- your “ground”
makes you novel & unique
Share your expertise: Write
Articles, Speak at Conferences,
Blog about it
147. Come and learn how important etiquette
is in the world of the professional. From
communicating confidence to using
technology; you will learn something new!
148. Come and learn how important etiquette
is in the world of the professional. From
communicating confidence to using
technology; you will learn something new!
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150. Come and learn how important etiquette
is in the world of the professional. From
communicating confidence to using
technology; you will learn something new!
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(Lunc ence
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155. SHOUTOUT
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156. SHOUTOUT
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lideshare.net/ethos
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