In this short post, you’ll discover why your small business needs to have a mission statement. Your mission statement doesn’t have to be anything super sophisticated, it just needs to be simple, and easy for people to understand. Like in most cases, the simpler, the better… to give you an idea of how simple your businesses mission statement can be, reference the mission statements (below) of three of the most recognized brands in the world. - Google’s Mission Statement: “Google’s mission is to organize the world’s information and make it universally accessible and useful” - Amazon’s Mission statement: “To be Earth’s most customer-centric company where people can find and discover anything they want to buy online” - Zappos’ Mission Statement: “To provide the best customer service possible” What makes each of the above mission statements so effective, is that they’re all dead simple to understand… but yet they’re all super powerful in what they convey. When you’re forming your businesses mission statement, remember to (as best) as possible, include the following three objectives. - Clearly state what your businesses goals are - Clearly state what your businesses primary purpose is - Clearly state what services or products your business provides Your businesses mission statement is simply meant to let people know what your business is all about within a few seconds of reading it. If your mission statement isn’t perfect, don’t worry… you’re going to end up changing it many times… just get some mission statement ideas down on paper, and start to see how they sound. As always, if you need help in learning how to write a clear mission statement for your business, simply fill in our [request a consult] form, and we’ll immediately follow up with you to arrange a convenient time talk on a personal, one-on-one level.

1. In this short post, you’ll discover why your small business needs to have a mission
statement.
Your mission statement doesn’t have to be anything super sophisticated, it just needs to
be simple, and easy for people to understand. Like in most cases, the simpler, the
better… to give you an idea of how simple your businesses mission statement can be,
reference the mission statements (below) of three of the most recognized brands in the
world.
- Google’s Mission Statement: “Google’s mission is to organize the world’s information and
make it universally accessible and useful”
- Amazon’s Mission statement: “To be Earth’s most customer-centric company where
people can find and discover anything they want to buy online”
- Zappos’ Mission Statement: “To provide the best customer service possible”
What makes each of the above mission statements so effective, is that they’re all dead
simple to understand… but yet they’re all super powerful in what they convey.
When you’re forming your businesses mission statement, remember to (as best) as
possible, include the following three objectives.
- Clearly state what your businesses goals are
- Clearly state what your businesses primary purpose is
- Clearly state what services or products your business provides
Your businesses mission statement is simply meant to let people know what your
business is all about within a few seconds of reading it. If your mission statement isn’t
perfect, don’t worry… you’re going to end up changing it many times… just get some
mission statement ideas down on paper, and start to see how they sound.
As always, if you need help in learning how to write a clear mission statement for your
business, simply fill in our [request a consult] form, and we’ll immediately follow up with
you to arrange a convenient time talk on a personal, one-on-one level.