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INTRODUCTION




Wal-Mart acquires Seiyu

                             Initial Response of Japanese Consumers




                                                  Does Wal-Mart Need Japan?




                                                          What did consumers not like?




                                            What is Wal-Mart Doing Now?
ECONOMIC, POLITICAL &
                 DEMOGRAPHIC



Economic           Political          Demographic


 Dedicated          Multi-Party          Population
 Workforce           System               Decline


  Advanced         Anti-Nuclear         Male Female
 Technology          Protests              Ratio


  Highly
                    Corruption           Buddhism
 Regulated


Lack of Raw
                                          Language
 Materials
CULTURAL DIMENSIONS




                                                          Uncertainty Avoidance
                                 Masculinity/Femininity


                 Individualism


                                  95                       92

Power Distance



 54               46
CULTURAL DIMENSIONS




                                            Geert Hofstede




                                         United States is rated
                 Japanese know their
                                          at 40 and Japan is at
                 current position and
                                                   54
                   act accordingly




                                         Japan recognizes
                 People can move up
                                        differences in power
                    through merit
                                         compared to U.S
CULTURAL DIMENSIONS




                                              Geert Hofstede




              Considered very loyal to   Japan is rated at 46 and
                                           United States is 91
              their jobs which is more
                   individualistic



                                         Japan is considered
              Japanese prefer group         collectivist to
               harmony and working         Westerners and
                     together            individualistic when
                                         compared to Asian
                                              neighbors
CULTURAL DIMENSIONS




                                                  Geert Hofstede




                  Tends to produce
               workaholics and workers         Both are considered

               work hardest when they          masculine cultures.
              are on a winning team with
                 intense competition

                                           Japan is very masculine
               There tends to a focus         rated at 95 when
              on being as competitive      compared to the United
                    as possible.           States which is rated at
                                                     62.
CULTURAL DIMENSIONS




                                                 Geert Hofstede




                                                Japan is a 92 while
                      Managers and             the United States is
                    employees ask for                   46.
                   every detail so they
                     will be prepared.



                                                      The people of the
             There is a large
                                                      United States will
             focus on rituals
                                                     try new things and
              and planning
                                                     accept that there is
                 ahead.
                                                         uncertainty.



                                 Japanese people will
                                want to avoid anything
                                      uncertain.
CHALLENGES




            Respect for Elders and
                 Superiority                       Collectivism vs.
                                                    Individualism




                                                                      Pursuit of better
                                        Initial                           job over
 Trust in                            response of
authority                                                               promotion
                                     consumers
RECOMMENDATIONS




      Job Autonomy                         Job
                                       Enrichment




                Strengths
                • More Efficient
                • Reduced Turnovers
                • Increased Productivity



                     Weaknesses
                     • Lack of access to job information
                     • May require compensation increases.

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Walmart in Japan

  • 1. INTRODUCTION Wal-Mart acquires Seiyu Initial Response of Japanese Consumers Does Wal-Mart Need Japan? What did consumers not like? What is Wal-Mart Doing Now?
  • 2. ECONOMIC, POLITICAL & DEMOGRAPHIC Economic Political Demographic Dedicated Multi-Party Population Workforce System Decline Advanced Anti-Nuclear Male Female Technology Protests Ratio Highly Corruption Buddhism Regulated Lack of Raw Language Materials
  • 3. CULTURAL DIMENSIONS Uncertainty Avoidance Masculinity/Femininity Individualism 95 92 Power Distance 54 46
  • 4. CULTURAL DIMENSIONS Geert Hofstede United States is rated Japanese know their at 40 and Japan is at current position and 54 act accordingly Japan recognizes People can move up differences in power through merit compared to U.S
  • 5. CULTURAL DIMENSIONS Geert Hofstede Considered very loyal to Japan is rated at 46 and United States is 91 their jobs which is more individualistic Japan is considered Japanese prefer group collectivist to harmony and working Westerners and together individualistic when compared to Asian neighbors
  • 6. CULTURAL DIMENSIONS Geert Hofstede Tends to produce workaholics and workers Both are considered work hardest when they masculine cultures. are on a winning team with intense competition Japan is very masculine There tends to a focus rated at 95 when on being as competitive compared to the United as possible. States which is rated at 62.
  • 7. CULTURAL DIMENSIONS Geert Hofstede Japan is a 92 while Managers and the United States is employees ask for 46. every detail so they will be prepared. The people of the There is a large United States will focus on rituals try new things and and planning accept that there is ahead. uncertainty. Japanese people will want to avoid anything uncertain.
  • 8. CHALLENGES Respect for Elders and Superiority Collectivism vs. Individualism Pursuit of better Initial job over Trust in response of authority promotion consumers
  • 9. RECOMMENDATIONS Job Autonomy Job Enrichment Strengths • More Efficient • Reduced Turnovers • Increased Productivity Weaknesses • Lack of access to job information • May require compensation increases.