Which college will get you the highest-paying job?
1. Brandon Chivers
Professor Klinkowstein
Which college will land
you the highest-paying
job?
Selected Business Article
http://money.cnn.com/2013/09/12/news/economy/debt-ceiling/index.html?iid=HP_LN
14. Ethnographic Research
Observations
Brandon Chivers
Professor Klinkowstein
•Boy was looking rapidly through his Hofstra
admission guide
•The girl across fidgets with her phone constantly
•The parents are attempting to connect with one
another, boasting about their children.
15. Ethnographic Research
Observations
Brandon Chivers
Professor Klinkowstein
•Every prospective student is with a parent
•Parents taking over most of the
conversations, rather than the student.
•The students are dressed in casual clothes:
jeans, leggings, jackets, blouses
16. Ethnographic Research
Findings
Brandon Chivers
Sarah Fox:
What is the component in choosing a college?
•Location, location, location
What was your first choice? Why?
•New York University: They had a
great business program.
What major and why? Is it money or aspirations?
•Entrepreneurship in order to
create a business to better the
world
Professor Klinkowstein
17. Ethnographic Research
Findings
Brandon Chivers
Diana Pedra:
What is the component in choosing a college?
•Nice campus and a small class
What was your first choice? Why?
•Providence college: campus
size, prestigious
What major and why? Is it money or aspirations?
•Undecided: “I don’t really know a
career that is a perfect fit.”
Professor Klinkowstein
18. Ethnographic Research
Findings
Brandon Chivers
Conner Milfred:
What is the component in choosing a college?
•Study abroad programs, and a
business school.
What was your first choice? Why?
•Columbia: met all requirements
What major and why? Is it money or aspirations?
•Business management because
they wanted money for the future.
Professor Klinkowstein
19. Ethnographic Research
Findings
Brandon Chivers
Billy Cohen:
What is the component in choosing a college?
•Their father wanted them to attend
a business school.
What was your first choice? Why?
•Boston University, because of
previous relatives.
What major and why? Is it money or aspirations?
•International business, because
it’s the parents wish.
Professor Klinkowstein
30. Brandon Chivers
Professor Klinkowstein
Proposal
•The product will give a more concise set of options in creating the
perfect college/university match per individual; which will be based
upon big data (social media), major, money options, and post-grad
career retention. An additional proponent of an MRI, through a
neurological exam, determines the accuracy of a decision based upon
neurotransmitters that react at the receptor to a list of probing
questions. Giving the student an overall match that is better
personalized then previous surveys.