Sports connects 2016 Wrap Report

1. Mission Hills, China

2. The Sports Industry in China was worth 1.5trillion yuan
($222billion) in 2016 and is forecast to double by 2020*
Sports Connects was China’s first large scale international sports
conference. It attracted over 500 regional and international
delegates to Mission Hills China. A world class conference with
content from 56 industry leaders and 3 days of networking events
including a golf day and bowling evening!
OUR MISSION for 2018: To continue to connect the
global sports industry with China’s business power
players
*BOC International
The Sports Connects conference provided
a unique opportunity to be updated on the
lightning fast growth of the sports
marketing industry in China. The panels
were relevant and stimulating and it was
great to be able to connect with sports
marketing executives from around the
world who share our China focus.
- Jim Small, VP, APAC
“
”
ABOUT

3. from 23 Countries
including
56 Speakers
522Delegates
and 70 Media Reps (International & China)
and 266 Companies
SPORTS CONNECTS 2016

4. CONNECTING CHINA TO THE WORLD

5. BRINGING THE WORLD TO CHINA AND CHINA TO THE WORLD
Stephanie McMahon, Chief Brand
Officer & TV Personality, WWE
Chris Park, SVP, Growth Strategy and International, Major
League Baseball
Tenniel Chu, Vice Chairman, Mission Hills Group
Marcel Fenez, Fenez Media

6. Rio Ferdinand

7. BRINGING THE WORLD TO CHINA AND CHINA TO THE WORLD
Chen Xin, Vice President, WeCapitalAndrea Radrizzani, President & Founder, Aser Chris Robb, CEO, Mass Participation Asia
Kunihito Morimura, President & CEO, Dentsu Sport
Yoko Wang, Mission Hills

8. BRINGING THE WORLD TO CHINA AND CHINA TO THE WORLD
Frank Leenders, Director General Media and Marketing
Services, FIBA
Fernando de Matos, Head of Sponsorship AP, Visa
John Cappo, President & CEO, AEG China
Li Sheng, President and CEO, Seca World
Peter Kenyon, Partner, Opto Advisers

9. BRINGING THE WORLD TO CHINA AND CHINA TO THE WORLD
Richard Young, Managing Director, NFL China
Kelly Cook, General Manager, ESPN North Asia
Dan Parr, Director, Fast Track
Malcolm Thorpe, VP Business Development Asia,
Lagardère Sports
An Fuxiu, Founder, Sport Bank
Chen Jun, Senior Journalist, The Paper
Shi Yiying, Director of Sports, Jiemian.com
Zhang Zhe, Senior Operations Director, Weibo Sports
Zhang Yuqiang, Co-Founder, Sports Money

10. After 10 years in China I can confidently say Branded produced the best sports
industry conference ever. They brought together the industries’ leading thinkers
and delivered a knockout show. Andrew Collins, Group CEO
”
“
Congratulations on the successful holding of Sports Forum, it's a great
get-together and insightful discussion with experts from different areas.
I really appreciate the opportunity and the arrangement that Branded provided
from beginning to the very end.
Jun Yao, Director, GTJA Private Equity
“The Sports Connects conference is going to be the can’t miss
sports business conference in the future.
Richard Young, Managing Director China
”
“As China increasingly expands into
Sports, this is the ultimate event to
hear from the different parts of the
eco-system and best of all to
network and build relationships to
the key leaders in the industry.
Adrian Toy, Regional Marketing Director
“
“
”
What a great couple of days!
Rio Ferdinand, Former Professional Footballer, Manchester
United & England
”
”
FEEDBACK MATTERS

11. LOOK WHO PLAYED
247 Collective ▪ 5U Sport ▪ Accedo ▪ Accenture ▪ Adidas ▪ AEG ▪ AFP Sports ▪ AIA ▪ Alisports ▪ Aser Media ▪ Asia Powerboat Development ▪ Asia Rugby ▪ Asia Sponsorship News ▪ Asian Distribution
Club ▪ Asian Golf Industry Federation ▪ Asian Sponsorship Association ▪ BALLYMPICS ▪ Bao An Daily ▪ Baofeng Sports International ▪ BBC ▪ Beijing Athletics Association ▪ Beijing Municipal Sports
Bureau ▪ Beijing TV ▪ Bird & Bird ▪ BMA China ▪ Bownet Sports ▪ Broadreach Media ▪ Campaign ▪ CASBAA ▪ Catalyst Media Group ▪ CBN Weekly, Century Sports ▪ CFLD ▪ Cheetah Mobile ▪ China
Kendo Organizations Union ▪ China MotorSports Academy ▪ China Sport Leader ▪ Chinese Ministry of Education ▪ City Football Group ▪ Clipper Ventures ▪ Club Football ▪ CSI Sports ▪ CSMG ▪ Culture
Group ▪ Dantani Inc Sports ▪ Deloitte ▪ Deltatre ▪ Dentsu Sports ▪ DFL Sports Enterprises (Bundesliga) ▪ Dongguan Daily ▪ Druh Belts and Buckles ▪ Dsports ▪ E.A.S.T. Sports ▪ Edelman ▪ ENSUN ▪
Entourage Sports & Entertainment ▪ ESAY Sports China ▪ ESL ▪ ESP Properties ▪ ESPN ▪ Euroleague ▪ Falcon and Associates ▪ Fast Track ▪ FC Barcelona ▪ Fenez Media ▪ FIBA ▪ FISE ▪ Focus Ventures
▪ Fortune Capital ▪ FourFourTwo ▪ Fox Sports ▪ GB ▪ Genius Sports ▪ Global Tickets ▪ GlobalSportsJobs ▪ Golf Online TV ▪ GoPro ▪ Guangdong Sports Channel ▪ Guangzhou Qiuxun Technology ▪
Guangzhou R&F FC ▪ Haldanes ▪ Havas Media Group ▪ Helios Partners ▪ Hetong Capital ▪ Highsports Media ▪ Hong Kong Cricket Association ▪ Hong Kong Football Club ▪ Hong Kong Lacrosse
Association ▪ Hong Kong Rugby Union ▪ Huafa Group ▪ Huafa Sports ▪ i3 Sports ▪ IMG ▪ imi-spring ▪ Impact Sponsorship ▪ Infiniti ▪ Infront Sports & Media ▪ International Golf ▪ International Table
Tennis Federation ▪ iSportconnect ▪ Jiemian.com ▪ Jing Bao ▪ JMI ▪ Jun Ze Jun Law Offices ▪ Kaixing Capital ▪ Khaya, Kika Tech ▪ Kontinental Hockey League ▪ KPMG ▪ Kukri Sports ▪ KV International
Group ▪ La Estrategia de Chapman ▪ Lagardère Sports ▪ Lancapital ▪ LeEco ▪ Leishi Tech ▪ LeSports ▪ Lionstar ▪ Liverpool FC ▪ Long Hua Net ▪ Lunacom ▪ Mailman Group ▪ Manchester United ▪
Mass Participation Asia ▪ MDME ▪ Media Partners Asia ▪ Mission Hills ▪ MLB ▪ Modern Weekly ▪ Monterosa ▪ MSB Concepts ▪ National Business Daily ▪ NBA ▪ Netease Sport ▪ NFL ▪ Nielsen ▪ Oceans
Sports & Entertainment ▪ Olympic Power Sports ▪ ONE Championship ▪ Opto Advisers ▪ Orange Room ▪ PCCW ▪ PGA Tour ▪ Pioneer Sports ▪ PlayerLayer ▪ PR Newswire ▪ Professional Sports Group ▪
PUMA ▪ Redwood Sports ▪ Right Formula ▪ Riot Games ▪ Ripple Effect Consultancy ▪ Roco Communications ▪ Roland-Garros French Open ▪ RugbyPass ▪ S2M Group ▪ Schwarzman College ▪ SCMP ▪
SECA World ▪ Shenzhen Business Newspaper ▪ Shenzhen City Newspaper ▪ Shenzhen Daily ▪ Shenzhen Evening Newspaper ▪ Shenzhen News ▪ Shenzhen Public Channel ▪ Shenzhen Special Zone
Daily ▪ Shenzhen West Channel ▪ Sina Sports ▪ Ski Classics ▪ Sky ▪ SML ▪ Soda Soccer ▪ Sohu Sports ▪ Sponsorium ▪ Sport Singapore ▪ SportBusiness Group ▪ Sportradar ▪ Sports Bank ▪ Sports
Money ▪ Sportsman Media ▪ SportsPro Media ▪ Sqreem ▪ SRG ▪ SRi ▪ SSC Napoli FC ▪ Standard Chartered Bank ▪ Supreme Committee Qatar 2022 ▪ SZ Football Coach ▪ T3 International ▪ Tangerine
Partners ▪ Team Wass ▪ TEFox Consulting ▪ Telstra ▪ Tencent Sports ▪ Tennis Australia ▪ The Athletes of HK ▪ The Economic Observer ▪ The Paper ▪ The Royal Hong Kong Yacht Club ▪ Tiger Sports ▪
Total Sports Asia ▪ Tsunami Sport ▪ TV Sports Markets ▪ UBS ▪ UFC ▪ V Capital ▪ Visa ▪ Vital Force ▪ W Sportsmedia ▪ Wall of Sport ▪ Wall Street Journal ▪ WARC ▪ We Chat Sports ▪ WeCapital ▪ Weibo
Sports ▪ Weisai Sports ▪ WestSummit Capital ▪ Wieden+Kennedy ▪ Withers ▪ World Football Collection ▪ World Squash Federation ▪ WWE ▪ Xinhua ▪ Yangcheng Evening News ▪ Zebra Media ▪ Zhong
An ▪ ZMG Group
LOOK WHO CAME

12. OVER ¥6.87 million+ IN INTERNATIONAL PR VALUE (source: ROCCO PR.)

13. ● Journalists from 10 media affiliations
covered Sports Connects on site, and
published original, in-depth
articles/videos of the event
● Over 80 media posted and reposted
over 300 articles about Sports
Connects
CHINA PR

14. SOCIAL MATTERS
The official Sports Connects
WeChat group was an online portal
set up to allow the event
organisers to provide live event
updates, and also to serve as a
community for delegates to share
news, updates and discussions
about the sports industry in China.
The group had 173 members, and
continues to be an active forum
post event.
Sports Connects Official
Group

15. Thank you to our 2016 Sponsors and Partners!
The support of these organisations helped to make 2016 a success, for which we are truly grateful.

16. See you in 2018!
For more event information email one of us or visit:
www.branded.live
THE ORGANISERS
Founded in 2002 and recognised as a top 10 Event Marketing Agency by Marketing Magazine,
Branded produces live media that matters, connecting businesses, brands, celebrities and fans
through large and small scale events, specialising in the media, entertainment and sports industries.
We own and operate the award winning “Matters” series including Sports, Online, Marketing, Gaming
and Music Matters. We are the original producers of the YouTube FanFest and are Global Partners
with Google on the world’s largest touring live celebration of online content and recently created It’s
a Girl Thing. We excel in the conceptualisation, programming, organisation, and production of
dynamic conferences, live music festivals, educational academies, and fan events globally. We are an
independent company staffed by passionate multi-cultural, multi-lingual and multi-talented
individuals with offices in Hong Kong and Singapore and affiliations that reach all corners of the
world. Most importantly, we really enjoy making it matter for everyone we work with.
www.branded.live
Jasper Donat – Speaker & Programme Enquiries
jasper@branded.live
Jen Bennett - Sponsorship Enquiries
jen@branded.live
Ami Vora - Delegate & Media Enquiries
ami@branded.live