Figaro social in 2015 what you might have missed

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Communications Director Laura Crimmons takes a look at the the biggest updates to rock the social media world in 2015 and asks what these mean for brands.

Mídias sociais

@lauracrimmons #FigDigSocial
Laura Crimmons
Head of PR & Social

@lauracrimmons #FigDigSocial
Where were
we at the
end of 2014?

@lauracrimmons #FigDigSocial
So what has
2015 brought
us?

@lauracrimmons #FigDigSocial
January: Facebook
Conversion Lift launches

@lauracrimmons #FigDigSocial
Measurement and ROI is on
everyone’s radar (including the
channels) so make the most of
the tools available to you.

@lauracrimmons #FigDigSocial
January: Twitter Video
launches

@lauracrimmons #FigDigSocial
Video is king on nearly all
channels now and they all want
you to use the native upload

@lauracrimmons #FigDigSocial
January: Vine Kids
launches

@lauracrimmons #FigDigSocial
February: YouTube Kids
launches

@lauracrimmons #FigDigSocial
Niche content platforms are
popping up all the time, make
sure you’re using the right
channel for the right audience.

@lauracrimmons #FigDigSocial
February: Amazon
Giveaways

@lauracrimmons #FigDigSocial
Easy way to run giveaways (if
these are part of your strategy)

@lauracrimmons #FigDigSocial
March: Facebook Expat
targeting

@lauracrimmons #FigDigSocial
Great solution for any
businesses targeting expats e.g.
international payments, travel

@lauracrimmons #FigDigSocial
May: Google indexes
tweets

@lauracrimmons #FigDigSocial
More SERP real estate

@lauracrimmons #FigDigSocial
June: Pinterest
introduces Buyable Pins

@lauracrimmons #FigDigSocial
Now brands can drive direct
revenue not just traffic from
Pinterest

@lauracrimmons #FigDigSocial
June: Instagram updates
‘Explore’

@lauracrimmons #FigDigSocial
More opportunities to get your
imagery in front of an
Instagram audience

@lauracrimmons #FigDigSocial
June: Snapchat native
video ads

@lauracrimmons #FigDigSocial
Immersive video format to
drive your message to a young
audience.

@lauracrimmons #FigDigSocial
June: Instagram expands
Ad offering

@lauracrimmons #FigDigSocial
Brands can finally easily drive
traffic to their website from
Instagram

@lauracrimmons #FigDigSocial
August: Instagram’s new
photo sizes

@lauracrimmons #FigDigSocial
Now brands don’t have to shoot
photos especially from
Instagram and can keep
consistency across channels.

@lauracrimmons #FigDigSocial
August: YouTube Gaming
launches

@lauracrimmons #FigDigSocial
Niche content channels
continuing to roll out.

@lauracrimmons #FigDigSocial
September: Facebook
test immersive ads

@lauracrimmons #FigDigSocial
Immersive experience being
tested and rolled out across
most channels

@lauracrimmons #FigDigSocial
September: Facebook
Page updates

@lauracrimmons #FigDigSocial
More control over the key
information on the page and
CTAs

@lauracrimmons #FigDigSocial
Working together is key

@lauracrimmons #FigDigSocial
Thanks!
Laura Crimmons
Head of PR & Social, Branded3
@lauracrimmons
laura.crimmons@branded3.com

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