Figaro Social Media Seminar: 2015, the year of... - Laura Crimmons

•

0 gostou•1,523 visualizações

In this session, Laura explores the trends everyone’s talking about that will affect Social Media and Digital PR in 2015 and how marketers can employ strategies to adapt to these trends and generate tangible business results.

Marketing

@lauracrimmons #FigDigSocial
2015 the year of…

@lauracrimmons #FigDigSocial
Getting the basics right

@lauracrimmons #FigDigSocial
1024 x 512px
Kevan Lee, Buffer

@lauracrimmons #FigDigSocial
Visual Marketing

@lauracrimmons #FigDigSocial
Instagram king of engagement

@lauracrimmons #FigDigSocial
Tips for success…
• Be creative – don’t just share boring product shots
• Think about what your audience wants to see (or better still ask them!)
• Offer exclusives/behind the scenes content
• Re-share customer images/videos

@lauracrimmons #FigDigSocial
The Video Battle

@lauracrimmons #FigDigSocial
Tips for success…
• Video doesn’t have to be expensive
• Don’t produce video content for the sake of it
• Upload video using each native upload for maximum exposure and engagement
• Consider using influencers carefully

@lauracrimmons #FigDigSocial
Social Search

@lauracrimmons #FigDigSocial
Media Battles

@lauracrimmons #FigDigSocial
Tips for success…
• Learn from the media and social platforms – understand the new agenda
• Reference trending topics to improve reach
• ‘Snackable’ content works well on mobile but don’t forget about long-form for
desktop

@lauracrimmons #FigDigSocial
Continued push to paid
media

@lauracrimmons #FigDigSocial
Facebook organic reach…

@lauracrimmons #FigDigSocial
Google+ is still trying…

@lauracrimmons #FigDigSocial
Tips for success…
• Make wise investments – learn from the data
• Test and refine
• Look at where the most engaged/profitable audience is

@lauracrimmons #FigDigSocial
Social Commerce

@lauracrimmons #FigDigSocial
Tips for success…
• Don’t try to sell but make it easy for customers to buy
• Solve problems and inspire audience
• Make the sell subtle

@lauracrimmons #FigDigSocial
Tips for success…
• Set SMART objectives – at the start!
• Have the tools for measurement in place before the campaign
• Benchmark against your own success, not other peoples’
• Don’t just look at your own campaigns, look at how you impact wider
campaigns/marketing initiatives

@lauracrimmons #FigDigSocial
Thanks!
Laura Crimmons
Head of PR & Social
@lauracrimmons
laura.crimmons@branded3.com

Mais conteúdo relacionado

Mais procurados

The Exponential influencer #smmastery

Shane Gibson

Branding In The Digital World - How To Do Company, Product & Personal Branding

Pratik Dholakiya

Want your product to dominate the world? Here several case studies will show why you need more than translations to break into new markets. As Internet access expands to the far corners of the world, product makers have the chance to see their work used by millions of people worldwide. To create products for international users, we must be aware of the full range of human diversity with respect to language, culture and other forms of human difference. If the product doesn't adapt to users' differences, there's a big danger where we think our work is great, but users in other countries finds it terrible, or worse, unusable. Join this talk to hear how Jenny designed for users in Europe, North- and South America, Asia, and Southeast Asia. In this talk you will learn key insights including: - How culture affects design, UX and front-end - Case study of cultural differences: Germany v.s. Netherlands - UI patterns comparison of the East and the West: Mozilla Firefox homepage, WeChat and Chinese app interfaces - Design for culture, not stereotypes - Research local mobile device usage

Build bridges, not walls—Design for users across cultures

Jenny Shen

Tech tools for meeting and event planners

Kristi Casey Sanders, CMP, CMM, DES, HMCC

How to measure your social media program, presented by Greg Gerik

SocialMedia.org

The Exponential influencer

Shane Gibson

Social Media for Startups - Find and Build a Community That Cares

Jennifer Lopez

Design thinking is familiar to many designers as a framework in a product development process. Did you know that design thinking can help community managers solve their toughest challenges? From growing the membership base to standing out among hundreds or even thousands of other communities, to sustaining the community with sponsorships or monetization, design thinking is the secret sauce to growing our niche community. In this talk, you’ll learn how we overcame the biggest challenges for 'Ladies that UX Amsterdam' with design thinking, and how to put design thinking into practice.

Design Thinking—the secret sauce to growing our niche group to the largest wo...

Jenny Shen

Women In Tech (WIT) Jaipur - Jina Chetia - Thinqloud

Thinqloud

Why Visual Content Works

Matt Siltala

Do you work in an office and you find yourself counting down to Friday? Have you ever dreamed of travelling the world or working on your own schedule and not typical 9 to 5? Actually, there’s another option than the typical career. In 2011, I started freelancing on the side. Now, I am a full-time freelancer, working on various exciting projects for clients all over the world. Do you want to know how I got my very first freelance project, why I chose freelancing and how to land your first client? In this talk, you'll hear about my personal experiences and lessons learned from 6 years of freelancing. This talk was given at HackConf, Sofia, Bulgaria on September 30, 2017. Speaker: Jenny is a Senior UX/Product Designer at Toptal, an exclusive global network of the top freelance designers, developers, and finance experts. With a passion for helping newcomers in UX to grow and succeed, she mentors designers under her mentorship program. She also founded and co-organizes the Ladies that UX Amsterdam community. In her spare time, she likes globetrotting and has explored over 45 countries.

Freedom is the new wealth @ HackConf 2017

Jenny Shen

Build Social Media Buzz Using Events

Eventbrite UK

Mais procurados (12)

The Exponential influencer #smmastery

Branding In The Digital World - How To Do Company, Product & Personal Branding

Build bridges, not walls—Design for users across cultures

Tech tools for meeting and event planners

How to measure your social media program, presented by Greg Gerik

The Exponential influencer

Social Media for Startups - Find and Build a Community That Cares

Design Thinking—the secret sauce to growing our niche group to the largest wo...

Women In Tech (WIT) Jaipur - Jina Chetia - Thinqloud

Why Visual Content Works

Freedom is the new wealth @ HackConf 2017

Build Social Media Buzz Using Events

Semelhante a Figaro Social Media Seminar: 2015, the year of... - Laura Crimmons

Figaro Social Media Seminar: Finding your audience on social media - Laura Cr...

Branded3

Figaro: Finding Your Audience on Social Media

Laura Crimmons

Figaro: Powering campaigns with social media

Laura Crimmons

Figaro Social Media - Powering Campaigns with Social Media

Branded3

Biddable World: Why social and why now? - Laura Crimmons

Branded3

Agility in SEO, by Mike Jeffs - Figaro Digital -Sep 2016

Branded3

Agility in seo - Mike Jeffs - Figaro Digital - Sept 2016

mikejeffs

Figaro social in 2015 what you might have missed

Branded3

Digital Olympus Tried and tested link acquisition tactics for success

Laura Crimmons

Pubcon Vegas 2012: Google+ One Year Later - A Case Study

Monica Wright

Building an Online Brand Through Customers | DMFB 2014

Casie Gillette

Selling yourself short: The value youre not reporting on from your digital pr...

Laura Crimmons

New Social Media and Personal Branding Presentation

Darin Reffitt

Reputation Management at Internet Speed

Neville Hobson

Social Media and Personal Branding - updated slides for 12/04/2014 SoCal Pres...

Darin Reffitt

Marketing skills 2020

Smart Insights

Sage Summit_Winning the Moment

Matt Rosenberg

How To Build Links To Product Pages Without Looking Like A Spammer | Brighton...

Laura Slingo

Gilligan's Guide to Analysts as Community Managers' Best Friends

Tim Wilson

#FlipMyFunnel Atlanta 2016 - Koka Sexton - The Alignment of #SocialSelling an...

#FlipMyFunnel

Semelhante a Figaro Social Media Seminar: 2015, the year of... - Laura Crimmons (20)

Figaro Social Media Seminar: Finding your audience on social media - Laura Cr...

Figaro: Finding Your Audience on Social Media

Figaro: Powering campaigns with social media

Figaro Social Media - Powering Campaigns with Social Media

Biddable World: Why social and why now? - Laura Crimmons

Agility in SEO, by Mike Jeffs - Figaro Digital -Sep 2016

Agility in seo - Mike Jeffs - Figaro Digital - Sept 2016

Figaro social in 2015 what you might have missed

Digital Olympus Tried and tested link acquisition tactics for success

Pubcon Vegas 2012: Google+ One Year Later - A Case Study

Building an Online Brand Through Customers | DMFB 2014

Selling yourself short: The value youre not reporting on from your digital pr...

New Social Media and Personal Branding Presentation

Reputation Management at Internet Speed

Social Media and Personal Branding - updated slides for 12/04/2014 SoCal Pres...

Marketing skills 2020

Sage Summit_Winning the Moment

How To Build Links To Product Pages Without Looking Like A Spammer | Brighton...

Gilligan's Guide to Analysts as Community Managers' Best Friends

#FlipMyFunnel Atlanta 2016 - Koka Sexton - The Alignment of #SocialSelling an...

Mais de Branded3

The guardian angels and the deadly sins of ecommerce SEO - Dan Saunders - Pin...

Branded3

Fast and accurate SEO reporting and diagnostics with Google Analytics - Cardi...

Branded3

SearchLeeds 2018 - Chris Rowett - Supercharging google shopping

Branded3

SearchLeeds 2018 - Emma Barnes - Branded3 - Analytics Tracking: or how I lear...

Branded3

SearchLeeds 2018 - Hannah Mckie - PLAs: Small company or large, everyone has ...

Branded3

SearchLeeds 2018 - Lexi Mills - Shift6 - Advanced integrated influence strate...

Branded3

SearchLeeds 2018 - Luke Carthy - How to optimise the s*** out of your interna...

Branded3

SearchLeeds 2018 - Kelvin Newman - Rough Agenda - Three practical (and invent...

Branded3

SearchLeeds 2018 - Anu Adegbola - MindSwan - Adwords Script Automation and th...

Branded3

SearchLeeds 2018 - Jon Greenhalgh & Sam Wright - Edit & Branded3 - How to del...

Branded3

Undoubtedly, Google’s fastest growing product, Shopping, is one of the hardest products to master cost effectively. And it’s getting harder by the day as Google encourages more and more retailers on to it, by offering a new automated shopping solution. Where does that leave you as an agency or as an in-house practitioner? How can you protect yourself from automation and your campaigns from spiralling costs and competition? Find out how Google’s top industry trends such as increasing walled gardens, shift to transaction-based ad formats and machine learning can work to your advantage rather than against you.

SearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of Shopping

Branded3

John Rowley - Ferrero - Creating a data-driven customer journey with personas...

Branded3

Want to know how and which structured data to implement on your website? This no-hype session focuses on SEO tips that will help you move the needle. No complex theory but highly actionable SEO tips. This session will have SEO tips for all levels of experience. Join ex-Google engineer Fili Wiese to learn all about structured data and how to make it work for you and avoid common pitfalls. Having programmed websites and Google internal tools, Fili Wiese is the go-to guy when it comes to technical and international SEO.

Fili Weise - SearchLeeds 2018 - Structured data explained

Branded3

SearchLeeds 2018 - Craig Campbell - How to fix the most common technical SEO ...

Branded3

SearchLeeds 2018 - Matt Holmes - Distrelec - The International Paid Search Pl...

Branded3

SEOs are great at optimising sites for search engines, but they don’t always know what’s great for users. With an ever increasing focus from search engines on the abstract concept of ‘quality’ sites in competitive markets need every advantage they can get to rank higher. User testing is a vital component of a meaningful UX review, and user feedback can be essential in sussing out where, what, and why a site ‘feels’ bad. It’s how you take audits beyond just checking off technical best practices. Hobbits aren’t super powerful or especially wise, but sometimes you need them in your fellowship to get the job done.

SearchLeeds 2018 - Oliver Brett - Screaming Frog

Branded3

Nobody likes a site with security issues – neither Google nor your visitors. (Hackers do but you probably don’t want to make their life easier at your expense, do you?) Making sure your site is secure can save you a lot of headache. Luckily, you don’t have to be an InfoSec whiz to do it – find out about some simple checks you could incorporate into your regular onsite audits to help make your site more secure.

SearchLeeds 2018 - Julia Logan - Irish Wonder - How to audit your site for se...

Branded3

SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?

Branded3

Are you sending mixed signals to Google? When canonicalisation, pagination, hreflang and mobile alternates aren’t implemented correctly, conflicting website signals will baffle search engines and leave them to make their own assumptions about your website and what’s important. In this talk, Rachel shares examples where a website’s signals can be ignored or overruled, leading to disastrous impacts on performance. Don’t leave anything to chance – be sure that the most important areas of your site are respected and given prioritisation when being indexed and shown to users.

SearchLeeds 2018 - Rachel Costello - DeepCrawl - Stop confusing search engin...

Branded3

SearchLeeds 2018 - David Freeman - Treatwell - Creating knockout on-site cont...

Branded3

Mais de Branded3 (20)