Whether you are combating a negative search result or looking to protect your personal brand online, there is a need to manage your online presence. Check out the 10 actionable steps you can take today to improve your online reputation.

1. 10 ACTIONABLE STEPS
TO IMPROVE YOUR ONLINE REPUTATION
@BRANDYOURSELF

2. DIAGNOSE YOUR SITUATION1

3. DIAGNOSE YOUR ONLINE REPUTATION
POSITIVE NEGATIVE HEY, THAT’S NOT ME!

4. NEGATIVE SEARCH RESULT SCANNER

5. BRANDYOURSELF SOCIAL SCANNER

7. DO SOME HOUSEKEEPING2

8. BRANDYOURSELF SOCIAL SCANNER

9. REMOVING YOUR OWN CONTENT
Take an inventory of what’s out there
If you have control over it, delete it
Google’s URL removal tool
Update your privacy settings
Post at your own risk

10. THINK ABOUT YOUR BRAND3

11. Industry Experience
Accomplishments
Goals / Objectives
Skills
Interests
What makes you YOU?

12. NOW IT’S TIME TO BUILD
YOUR ONLINE PRESENCE

13. build THE FOUNDATION4

14. 1 PERSONAL WEBSITE
A SOLID FOUNDATION CONSISTS OF..
10-12 PROFESSIONAL PROFILES

16. write several unique bios5

17. WRITING A GOOD BIO
Start with an intro sentence:
“John Doe is a Marketing Executive in NYC specializing in tech startups.”
Highlight accomplishments & achievements from there:
“He has written over 20 publications”
“…was recently recognized by his Alma Mater”
“is co-authoring a book on social media”
Write in the 3rd person
Have several variations for different profiles & sites

18. get on Industry social media6

19. GET ON INDUSTRY SOCIAL MEDIA SITES
FILL OUT THE PROFILES THEMSELVES
WITH UNIQUE CONTENT

20. optimize your sites & profiles7

21. SEO BASICS: FACTORS TO UNDERSTAND
ON-PAGE FACTORS
Architecture/ Structure
Keyword/Content
Relevancy: Keep it active
Outbound links
OFF-PAGE FACTORS
Backlinks
Social Sharing

22. @johnsmith @bigjS151
I am a real
estate agent
John Smith is a real
estate agent in NYC
✔
SEO FRIENDLY
✘
SEO NOT-SO-FRIENDLY

23. Actively blog8

24. BLOGGING STRATEGIES
Easy-to-use blogging platforms: Wordpress, Medium,
Tumblr
Topics: FAQ’s, industry trends, in the news
At minimum 500 words (the longer, the better)
Include appropriate title & tags (fill out all information)

25. TIPS TO CREATE
UNIQUE CONTENT:
SHARE new, useful
insights about your
industry or interests

26. TIPS TO CREATE
UNIQUE CONTENT:
Take a STANCE on a
relevant topic

27. TIPS TO CREATE
UNIQUE CONTENT:
ANNOUNCE exciting
news or provide new
information to an
existing news story

28. stay active on social media8

29. UPDATE YOUR SOCIAL MEDIA PROFILES
Update social media profiles
consistently (make a schedule)
Follow key influencers in your
industry
Share interesting things posted by
others & your own content
When you can, include a link, & an
image/video to increase engagement

30. leverage rich media9

31. POST CONTENT REGULARLY
When possible, post rich media
(Slideshares, images, video)
Incorporate work you’ve already put in

32. be patient10

33. keep in mind…

34. negative results take more
time than dealing with your
average situation

35. HOW BRANDYOURSELF CAN HELP
Do-it-yourself
Manage your online
presence yourself with our
online tools
free/ $99per year
concierge
We do everything:
Build, update, & manage
your online presence over
time
From $399 per month

36. Have any ques<ons?
Email support@brandyourself.com
or call (646) 863-8226