B&f company profile 14 nov2009

Sincere Strategic Partner for Your Achievements. 2

Brand & Features Communication
Co., Ltd. has been formed by a group of
knowledgeable and experienced
professionals in various areas of business,
i.e., strategic planning, management,
brand development, marketing and sales,
risk management, business plan for loan
application, and human resource
development, etc. to serve clients with its
full dimensions of business
consultancy services.

Brand and Features
Communication Co., Ltd. is aimed
to provide clients with premium
quality of consultancy services in
wide range areas to fulfill each
client’s specific business needs and
requirements.


Marketing Financial
Management Management

Business
Administration
Synergy

Organization Human
Structure Resource
Management Management


۞ Management
۞ Brand Development
۞ Marketing
۞ Sales
۞ Risk Management
۞ Strategic Planning
۞ Administration


∆ Performance Development
∆ Corporate Strategic Planning
∆ Re-engineering
∆ Organization Re-structuring
∆ Human Resource Development
∆ Training & Seminar Arrangement


∆ Brand Development
∆ Advertising
∆ Promotion Activities
∆ Public Relations
∆ Researches
∆ Integrated Marketing Communications
(IMC)
∆ Event Marketing
∆ Customer Relation Management (CRM)


∆ Business Strategy
∆ Brand Strategy
∆ Marketing Strategy
∆ Sales Strategy
∆ Project Strategy
∆ Product Strategy


∆ Productivity Improvement
∆ Standard of Procedures
∆ Call Center

Sincere Strategic Partner for Your Achievements.
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∆ Business Risk Management
∆ Financial Risk Management
∆ Risk Management Training

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 High cost  Poor performance
 High waste  New market entry
 High turnover  New product launch
 Low productivity  New brand/Re-brand
 Slow growth  Business expansion
 Bad debts  Business Risks


1. Performance audit / evaluation
- - gathering information and observations

2. Analyze and identify problems
3. Identify alternatives and
Recommendations
4. Co-Select solutions
5. Implement and monitoring
6. Adjustments to goals


 Management and Business Strategy
 Dr.Matthana Pipitnaovarat
 Mrs.Saiphon Bhalakula
 Ms.Varapa Rungruengpanicharat

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 Brand Development Strategy
 Marketing Strategy
 Marketing Communication Strategy
 Prof.Krairit Boonyakiat
 Mr.Chanchai Prasertsuk
 Mr.Chanin Visarnbuchanee
 Mrs.Auamporn Jirakijanusorn


 Human Resource Development
 Mr.Suwat Danvanich
 Mr.Pornchai Saengaroon
 Col.Tewtip Vichienroj


 Risk Management & Training
 Dr.Matthana Pipitnaov

 Business Plan for Loan Application
 Dr.Matthana Pipitnaovarat

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EDUCATION - MS-MIT, Massachusetts Institute of Technology,
USA
- Diploma in Export Marketing Management
ILO School of Management, Italy
- Bachelors Degree of Science
Chulalongkorn University
CAREER - President & CEO, Biophile Corporation
(Health care and cosmetics manufacturer and
marketer)
- Marketing Research Manager
Loxley (Bangkok) Co., Ltd. (Industrial Trader)
- Marketing Services Director
Lintas Advertising Co., Ltd. (Thailand)
- Director, Business Development
Osothsapha (Tech Heng Yoo) Co., Ltd.
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EDUCATION - Executive MBA
Kasetsart University
- BA (Social-Anthropology)
CAREER 1992 - Present President and CEO,
Theme Corporation Group of Companies
Theme Ad Corporation
Brand & Features Communication Co., Ltd.
Three Force Communication Co., Ltd.
1990 – 1992 Associate Account Director, Lintas IMC
Account Director, Lintas SEA (South East Asia)
1989 – 1990 Account Director, Grey Thailand
1987 – 1988 Account Manager, Amex & Grey
1985 – 1987 Account Supervisor, Thai Image Asatsu Advertising
1983 – 1985 Account Executive, Spa Advertising

EDUCATION: B A English , Chulalongkorn University

CAREER: Gold & Silver Awards in Tact Awards* 1998 for Pepsi
TV Commercial (Chaliang and Anchalee Versions)
*Top Advertising Contest of Thailand
- Special Lecturer, Creative Copywriting Courses/Creative
Strategy/Advertising Management at Faculty of
Communication Arts, and Faculty of Commerce and
Accountancy, Chulalongkorn University
- Special Lecturer in Young Executive MBA Program,
Faculty of Business Administration, Kasetsart University
- Senior Creative Director, Adwise Communications Co.,Ltd.
- Strategic Planner, Add On Co., Ltd.
- Senior Creative Director, Creative In House Ltd.
- Senior Creative Director, Dentsu (Thailand) Ltd.


- BA (Finance and Accounting)
Ramkhamhaeng University

CAREER - Chief Operations Officer
Theme Ad Corporation Co., Ltd.
- Managing Director
Three Force Communications Co., Ltd.
- New Business Development Manager
Osothsapha Co.,Ltd.

24

EDUCATION - M.A. (Business Communications & Management)
The University of the Thai Chamber of Commerce
- B.A. ( English) and Minor in Mass Communications

CAREER - Project Director/Marketing Consultant, Brand and
Features Communication Co., Ltd.
- Executive Director, Gold Billion International Co., Ltd.
- AVP Operation and Administration, KPN Plus Co., Ltd.
- General Manager, St.Carlos Clinic Co., Ltd.
- Manager, Special Projects Office, Small and Medium
Enterprise Development Bank of Thailand (SME BANK)
- Business Development Manager, Loxley PCL.
- Government Commercial Representative in Thailand
Ministry of Industry, Trade and Technology
South Australia State, Australia

EDUCATION - Bachelor of Science

CAREER - Assistant Manageing Director
S.RC Enterprise Co., Ltd.
- Personnel Manager
Thai Pure Drink co., Ltd.
- Personnel Manager
Siam Cement Public Co., Ltd.
- Shipping Officer
K Line Co., Ltd.
- Mini MBA Lecturer on Personnel Management
Burapha University
King Mongkit’s University of Technology

26

- B.A. (Political Science – Public Administration)
Chulalongkorn University (Second class honor)

CAREER - Senior Vice President,
Human Resource Department
Kiatnakin Finance Public Co., Ltd.
- Senior Vice President,
Personnel & Organization Dept
The Industrial Finance Corporation of Thailand
(IFCT)
- Personnel Administration Manager
Siam Cement Group
Michelin Siam Group
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THEME CORP. Group

29

Offering marketing and sales
promotion services including PR,
advertising, event marketing, and
direct marketing.

30

Offering total website development
solution and digital media for
marketing purposes.

31

Organizing seminars in Integrated
Marketing Communications (IMC)
for sales and marketing staff, and
total Integrated Marketing
Communications (IMC) for SMEs.

32

۩ Narai Intertrade Co., Ltd.
۩ US Polytrade Co., Ltd.
۩ Smart Bag Co., Ltd.
۩ QSEC Co., Ltd.
۩ Morgan O.A. Co., Ltd.
۩ Global i-care (Thailand) Co., Ltd.

See further details at
www.themead.co.th
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Product :
Minus Sun

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AIG Man U Cash Card

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Brand and Features Communication Co., Ltd.
19/21 Soi Ladprao 15 (Jompol), Ladprao Road,
Chatuchak, Bangkok 10900
Tel.: (66) 02-938-4450 – 4, 02-938-4408,
02-513-1556, 02-513-4676
Fax.: (66) 02-513-8267
E-mail: brandfeatures@gmail.com or
brandfeatures@hotmail.com
Http://www.themead.co.th

B&f company profile 14 nov2009

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B&f company profile 14 nov2009