Verge 2012-lisbon-hand-over
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So(Pho)LoMo - Bringing the Brand to the Social / Local / Mobile intersections.
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Verge 2012-lisbon-hand-over
- 1. Verge Lisbon So(Pho)LoMo Nuno Santos Ogilvy Paris - Head of Mobile BrandEmotivity - Partner, Strategy Lisbon, 6 June 2011
- 2. So, lets get started...
- 3. So, lets get started... So (Pho) Lo Mo
- 4. So, lets get started... So (Pho) Lo Mo
- 5. John Doerr Venture Capitalist Partner at KPCB
- 7. The “magic” intersection Social Local Mobile
- 8. The world’s Third Nation Social Local Mobile
- 9. The world’s Third Nation Social Local Mobile Source: Mashable
- 10. 160 Million Professionals Social Local Mobile
- 11. The fastest ever social network growth Social Local Mobile
- 12. Social TV Social Local Mobile
- 13. While watching TV iPad Smartphone 12% 13% 7% 10% 41% 46% 11% 13% 24% 24% Daily Several times Week Several times month Once a month or less Never Source: Nielsen Q2 2011
- 14. The precursor of “Local” Social Local Mobile
- 15. 83 million subscribers - 16 million buy deals Social Local Mobile
- 16. Livingsocial just raised 25 million dollars Social Local Mobile
- 17. Community buying power Social Local Mobile
- 18. Fund beyond ROI Social Local Mobile
- 19. If your business is for the community Social Local Mobile
- 20. 4 million active users - 1 billion rewards Social Local Mobile
- 21. Enabling Local Businesses Social Local Mobile
- 22. Social, Local, Mobile Gamification! Social Local Mobile
- 23. Started as “neighbours helping neighbours” Social Local Mobile
- 24. Everyone can become a “Gigwalker” Social Local Mobile
- 25. Community Enablement Facebook Around me 1 Billion members Near my heart Social Local Permanent Mobile Permanent Social Context Geographic Context 1.3 Billion 3G Connections
- 27. So (Pho) Lo Mo
- 28. Path / Pinterest / Facebook...
- 31. ... and get people to inspire other people...
- 32. SoLoMo (Pho) The Structure (Pho) The Essence The Story. The Brand. Social Local Mobile
- 33. Thank you! Obrigado! nuno.santos@ogilvy.com nuno.santos@BrandEmotivity.com London Paris Singapore Shanghai
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