Field Notes from SXSWi

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These slides contain select snippets from my small book of notes taken during a few panels and keynotes from SXSWi 2009. Select snippets are the key words. Dig? Enjoy.

Negócios

FIELD
NOTES
SXSWi Conference
March 2009 | Austin, Texas

John Moore

DISCLAIMER:
I didn’t attend every panel, nor every keynote.

Thus, these notes are woefully INCOMPLETE and INADEQUATE.

They are merely snippets to summarize some stuff I heard at SXSWi.

So much more was spoken that is not captured here.

Dig?

PANEL:
Making Ideas Happen

PRESENTER:
Scott Belsky, Behance

PANEL:
Making Ideas Happen
PRESENTER:
Scott Belsky, Behance

Ideas sit undone
because a lack of
accountability exists.

PANEL:
Making Ideas Happen
PRESENTER:
Scott Belsky, Behance

A surplus of ideas
is just as dangerous as
a drought of ideas.

PANEL:
Making Ideas Happen
PRESENTER:
Scott Belsky, Behance

It is best to generate
ideas in moderation.
Having too many ideas
presents problems.

PANEL:
Making Ideas Happen
PRESENTER:
Scott Belsky, Behance

Creativity
x
Organization of Ideas
=
IMPACT

PANEL:
Making Ideas Happen
PRESENTER:
Scott Belsky, Behance

Achievements are the
results of action taken.

PANEL:
Making Ideas Happen
PRESENTER:
Scott Belsky, Behance

There are:

DOERSmake stuff happen
…..

DREAMERS
….. think, but rarely do

INCREMENTALISTS
….. dabblers, lack focus

PANEL:
Making Ideas Happen
PRESENTER:
Scott Belsky, Behance

Judge people more
on INITIATIVE than
experience.
People with “Initiative” are more
likely to make ideas happen.

KEYNOTE:
The Culture of Zappos

PRESENTER:
Tony Hsieh, Zappos

KEYNOTE
The Culture of Zappos
PRESENTER:
Tony Hsieh, Zappos

“If you get the culture
right, everything else
falls into place.”

PANEL:
Entrepreneurship in
the Belly of the Beast

PANEL:
Entrepreneurship in
the Belly of the Beast

“Build trails, not rails.”
Rails are fixed and rigid.
Trails meander and change.

PANEL:
Making Breakthroughs
Happen

PRESENTER:
Kathy Sierra

PANEL:
Making Breakthroughs Happen
PRESENTER:
Kathy Sierra

Make the RIGHT things to
do EASY and the WRONG
things DIFFICULT to do.

PANEL:
Making Breakthroughs Happen
PRESENTER:
Kathy Sierra

Create a Culture of
Practice.
Apply the concept of
“deliberate practice” to how
your business functions.

PANEL:
Making Breakthroughs Happen
PRESENTER:
Kathy Sierra

Don’t make a better
product. Make your
product help make us
all better people.

KEYNOTE:
Chris Anderson | FREE

PRESENTER:
Chris Anderson, Wired magazine

KEYNOTE
Chris Anderson | FREE
PRESENTER:
Chris Anderson, WIRED magazine

There are two
meanings of FREE.
Free as in FREEDOM.
Free as in FREE BEER.

KEYNOTE
Chris Anderson | FREE
PRESENTER:
Chris Anderson, WIRED magazine

The end goal of offering
your stuff for FREE is to
be in the conversation.

KEYNOTE
Chris Anderson | FREE
PRESENTER:
Chris Anderson, WIRED magazine

The “Freemium” Model

The Good Enough version is FREE.
The Great version sells for a FEE.

KEYNOTE
Chris Anderson | FREE
PRESENTER:
Chris Anderson, WIRED magazine

The “Freemium” model
puts a premium on
making a killer product
or service.

KEYNOTE
Chris Anderson | FREE
PRESENTER:
Chris Anderson, WIRED magazine

FREE wants to be the
natural price.

KEYNOTE
Chris Anderson | FREE
PRESENTER:
Chris Anderson, WIRED magazine

Free versions of stuff will
always exist. The onus is
on producers to make
stuff people will pay for.

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Field Notes from SXSWi

1. FIELD NOTES SXSWi Conference March 2009 | Austin, Texas John Moore

2. DISCLAIMER: I didn’t attend every panel, nor every keynote. Thus, these notes are woefully INCOMPLETE and INADEQUATE. They are merely snippets to summarize some stuff I heard at SXSWi. So much more was spoken that is not captured here. Dig?

3. PANEL: Making Ideas Happen PRESENTER: Scott Belsky, Behance

4. PANEL: Making Ideas Happen PRESENTER: Scott Belsky, Behance Ideas sit undone because a lack of accountability exists.

5. PANEL: Making Ideas Happen PRESENTER: Scott Belsky, Behance A surplus of ideas is just as dangerous as a drought of ideas.

6. PANEL: Making Ideas Happen PRESENTER: Scott Belsky, Behance It is best to generate ideas in moderation. Having too many ideas presents problems.

7. PANEL: Making Ideas Happen PRESENTER: Scott Belsky, Behance Creativity x Organization of Ideas = IMPACT

8. PANEL: Making Ideas Happen PRESENTER: Scott Belsky, Behance Achievements are the results of action taken.

9. PANEL: Making Ideas Happen PRESENTER: Scott Belsky, Behance There are: DOERSmake stuff happen ….. DREAMERS ….. think, but rarely do INCREMENTALISTS ….. dabblers, lack focus

10. PANEL: Making Ideas Happen PRESENTER: Scott Belsky, Behance Judge people more on INITIATIVE than experience. People with “Initiative” are more likely to make ideas happen.

11. KEYNOTE: The Culture of Zappos PRESENTER: Tony Hsieh, Zappos

12. KEYNOTE The Culture of Zappos PRESENTER: Tony Hsieh, Zappos “If you get the culture right, everything else falls into place.”

13. PANEL: Entrepreneurship in the Belly of the Beast

14. PANEL: Entrepreneurship in the Belly of the Beast “Build trails, not rails.” Rails are fixed and rigid. Trails meander and change.

15. PANEL: Making Breakthroughs Happen PRESENTER: Kathy Sierra

16. PANEL: Making Breakthroughs Happen PRESENTER: Kathy Sierra Make the RIGHT things to do EASY and the WRONG things DIFFICULT to do.

17. PANEL: Making Breakthroughs Happen PRESENTER: Kathy Sierra Create a Culture of Practice. Apply the concept of “deliberate practice” to how your business functions.

18. PANEL: Making Breakthroughs Happen PRESENTER: Kathy Sierra Don’t make a better product. Make your product help make us all better people.

19. KEYNOTE: Chris Anderson | FREE PRESENTER: Chris Anderson, Wired magazine

20. KEYNOTE Chris Anderson | FREE PRESENTER: Chris Anderson, WIRED magazine There are two meanings of FREE. Free as in FREEDOM. Free as in FREE BEER.

21. KEYNOTE Chris Anderson | FREE PRESENTER: Chris Anderson, WIRED magazine The end goal of offering your stuff for FREE is to be in the conversation.

22. KEYNOTE Chris Anderson | FREE PRESENTER: Chris Anderson, WIRED magazine The “Freemium” Model The Good Enough version is FREE. The Great version sells for a FEE.

23. KEYNOTE Chris Anderson | FREE PRESENTER: Chris Anderson, WIRED magazine The “Freemium” model puts a premium on making a killer product or service.

24. KEYNOTE Chris Anderson | FREE PRESENTER: Chris Anderson, WIRED magazine FREE wants to be the natural price.

25. KEYNOTE Chris Anderson | FREE PRESENTER: Chris Anderson, WIRED magazine Free versions of stuff will always exist. The onus is on producers to make stuff people will pay for.

26. FIELD NOTES SXSWi Conference March 2009 | Austin, Texas John Moore

Field Notes from SXSWi

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