Episode #4 of ESPRESSO SHOTS OF BUSINESS WISDOM shares some thoughts on why advertising is not always the answer to driving sales. For more business tid-bits, peruse my blog: brandautopsy.typepad.com. Or, visit my website to learn more about me ... www.brandautopsy.com

1. Espresso Shots of Business Wisdom John Moore E P I S O D E #4

3. Sales are down. What should we do?

5. Actions Speak Louder than Advertising Espresso Shots of Business Wisdom

9. 76% of consumers believe companies are UNTRUTHFUL in their advertising. SOURCE: Bold Mouth’s “Perception, Practices and Ethics” report (2006)

10. Still have to be REMARKABLE to get remarked about.

12. doing and being rather than saying

13. DO what they do

14. DO what they do BE who they are

16. Actions Speak Louder than Advertising Espresso Shots of Business Wisdom

17. Where would you spend dollars to focus more on being and doing rather than saying?

18. brandautopsy.typepad.com Or … simply ‘google’ “Brand Autopsy”