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Importance of Trademark and Registration process in India
1. Importance of Trade Mark and registration
process in India
Sarthak Saran
Associate Partner
Web: www.bananaIP.com
Blog: www.sinapseblog.com
(Formerly BrainLeague IP)
2. What is a Trade Mark?
• A Brand name – that promotes the image of a
company and its range of goods & services
• A sign distinguishing goods or services
produced or sold by one enterprise (from
those of other enterprises)
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3. Value of Trademark
• A marketing tool
• A source of revenue through licensing
• A crucial component of franchising
agreements
• Useful for obtaining banks or third part
finance
• A valuable business asset
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4. Most Valuable Trade Marks
Global Brand Scoreboard : 2015
1. Apple- 145.3$ billion
2. Microsoft- 69.3$ billion
3. Google- 65.6$ billion
4. Coca Cola – 56 $ billion
5. IBM – 49.8$ billion
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5. What kind of Trade Mark
should be adopted?
• Fanciful
Example: Doreamon for entertainment shows, Kodak for camera
• Arbitrary
Example: Apple for computers and mobile phones
• Should not be generic
Example: Computer software, Facial tissues for any business
• Should not be descriptive
Example: Shoeland for Shoe Store
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6. Due Diligence
Search
• Trademark Office database:
www.ipindia.nic.in
http://ipindiaservices.gov.in/tmrpublicsearch/frmmain.aspx
• Common law database:
Google and other search engines
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7. Trade Mark Classification
Total number of classes – 45 as per the Trade
Marks Rule 2002
• Manufacturing & distribution- Class 1 to 34
• Service – Class 35 to 45
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8. Procedure in India
Search
Filing application
Examination of the trade mark
Response to examination report
Hearing
Acceptance / Advertise before acceptance
Publication for 4 months
Opposition
Registration
Renewal within 10 year from the date of filing
10. Filing requirements
• Name of the Trade mark
• Date of first use / Propose to be used
• Applicant details
• Power of Attorney
• Goods/ services description
11. Location & Jurisdiction of Trademark
Registry
• Mumbai - State of Maharashtra, Madhya Pradesh and Goa
• Delhi - State of Jammu & Kashmir, Punjab, Haryana, Uttar Pradesh,
Himachal Pradesh, Union territory of Delhi and Chandigarh
• Kolkata – State of Arunachal Pradesh, Assam, Bihar, Odisha, West
Bengal, Manipur, Mizoram, Meghalaya, Sikkim, Tripura and Union
territory of Nagaland, Andaman & Nicobar Island
• Ahmedabad – Gujarat and Rajasthan and Union territory of
Damman, Diu, Dadra and Nagar Haveli
• Chennai – Andhra Pradesh, Kerala, Tamil Nadu, Karnataka and
Union territory of Pondicherry and Lakshadweep Island
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