2013 B2B marketing plan template (free to download)
•
45 gostaram•25,528 visualizações
Recomendados
Mais conteúdo relacionado
Mais de Brainrider B2B Marketing
Mais de Brainrider B2B Marketing (20)
Último
Último (20)
2013 B2B marketing plan template (free to download)
- 1. 2013 B2B Lead Generation Plan Template Click to download a working version
- 2. Template Notes This template is designed to help you plan better lead generation programs for 2013 by helping you: • Prioritize your marketing objectives • Identify gaps in your current programs mix • Consider new programs to include in your plan • Outline your programs plan on a blocking chart Please contact us if you have any questions, want help walking through the planning process or want to share any comments 2 Click to download a working version
- 3. Prioritizing Your Objectives From 1-4 3 Click to download a working version
- 4. List Current Programs By Objective 4 PROSPECTS MQL/SALVISITORS ACTIVE PROSPECTS NURTURE PROSPECTS QUALIFY SALES READINESS ATTRACT & ACQUIRE PROSPECTS Click to download a working version
- 5. Programs Pick-List 5 NURTURE PROSPECTS QUALIFY SALES READINESS ATTRACT & ACQUIRE PROSPECTS Inbound Resource publishing Blogging SEO Gated content Progressive forms Tiered opt-in Social Social publishing Social listening Paid PPC E-Blasts Content sponsorship Other Nurturing active prospects Auto-responders Thank-you content Nurturing cold prospects First visit follow-up Newsletters Other Contact us Sales Readiness Offers Pricing Quote Trial Needs assessment Free consultation Demo ROI Tool RFP/RFQ Guide Events Product Webinars Click to download a working version
- 6. Offers: Target What Customers Want To Know 6 If your customer is asking: What’s my problem? How do I fix my problem? Are you right for me? They want: Education & Thought Leadership Solutions & Product Suitability Credentials & Decision Support What to share with them: • Trends • Benchmarks • Analyst coverage • 101 Education • How to guides • How other people are solving this? • What is the solution & how does it work? • Solution comparisons • Pitfall analysis • Readiness & suitability assessments • How do I choose a vendor? • Pricing • Bench strength demonstration • Case studies • ROI/TCO • How to buy • Working with us Click to download a working version
- 7. 7 Marketing Program Calendar Period: JAN 2013-DEC 2013 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 Generate Awareness & Acquire Prospects Paid: AdWords PPC LinkedIn PPC Vertical Publication PPC 3rd Party E-Blast Referral/affiliate Content sponsorship Acquisition Events: Tradeshow #1 Tradeshow #2 Partner event #1 Acquisition Webinar #1 Acquisition Webinar #2 Network Partner co-marketing LinkedIn Twitter Google+ Slideshare YouTube Content syndication Discussion forums Blog on blog Inbound: Resource publishing & SEO optimization Blog Featured Resources Gated content Nurture Prospect Activity Extending the burst Content merchandizing Education program Drip program Activating a burst Timed reactivation: first visit follow-up Content updates Newsletters List reactivation & hygiene Nurturing Events Webinar #1 Roadshow Tradeshows & events Qualifying Sales Readiness Sales Qualification Offers Contact Me Demos Recorded Demo Live Demo Request Product Webinar MQL Pages: Pricing, etc OctoberAugustMarchFebruaryJanuary June JulyProgram SeptemberApril May Click to download a working version
Notas do Editor
- BANT is SQL/Sales Activity
- Current + additionalUsepicklistvs objectives
- (5min)No matter what business stage potential customers are at (i.e. acquire customers, build loyalty, or service customers), they will still be looking for content in different decision stages. Use a concrete example on how a customer asks these questions to get them through the buyer decision cycle.