Ranking locally is something almost every business should be worried about. You want your website to be shown when people are searching for your product or service in your area. But did you know there are two ways to show up on the search results page? There are The traditional organic listings, which have links to your website, and The “local snack pack”, which show businesses on a map, ratings, hours of operation, and contact information. Read my full blog post on it here http://www.bradtollefsen.com/local-seo-snack-pack-vs-ranking-locally-whats-the-difference/

1. Brad Tollefsen, Graphically Speaking
@BradTollefsen
Local SEO
Ranking Factors

3. Local SEO
Traditional Factors
Vs
Snack Pack

4. Top 5 Localized
Organic Factors
1. Domain Authority of Website
A metric that predicts how well a website will rank on
search engines.
Determined by combining other search metrics such as
linking domains, total number of links, trust etc into a
sing score.

5. Top 5 Localized
Organic Factors
2. Quality of Inbound Links to Domain
• Good links vs bad links
• Local link building ideas
– Blog posts
– Videos
– Host community events
– Sponsor local charities
– Create great community content

6. Top 5 Localized
Organic Factors 3. City, State/Province in Landing Page Title

7. Top 5 Localized
Organic Factors
4. Click Through Rate from Search Results
• CTR = Clicks / Impressions
• Shows Google that your page is relevant
• Make your titles/descriptions compelling

8. Top 5 Localized
Organic Factors
5. Topical (Product/Service) Keyword Relevance of
Domain Content
• Is your domain relevant to the keyword?

9. Top 5 Local Snack
Pack Factors
1. Physical Address in City of Search
• Is your business located in the city you want to rank
for?
• Must be an actual address, not a home or a PO Box

10. Top 5 Local Snack
Pack Factors
2. Consistency of Structured Citations
• Update if your business has moved
• Name, Address, and Phone Number (NAP)
• 300 – 602 West Hastings St
Vs
• #300 – 602 W Hastings Street

11. Top 5 Local Snack
Pack Factors 3. Proper Google My Business Category Associations

12. Top 5 Local Snack
Pack Factors 4. Proximity of Address to the Point of Search

13. Top 5 Local Snack
Pack Factors
5. Quality/Authority of Structured Citations
Start with the most popular in your industry/location
• Google My Business
• Yelp
• Yellow Pages
• Better Business Bureau
• Canpages

14. Thank You!
@BradTollefsen