8 Profit Triggers and Lifecycle Marketing
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8 Profit Triggers and Lifecycle Marketing
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8 Profit Triggers and Lifecycle Marketing
- 1. Building SYSTEMS to IMPLEMENT these Profit Triggers is how to separate you from the competition. 8 Profit Triggers with Lifecycle Marketing
- 2. 8 Profit Triggers Here Are The Profit Triggers Within The BEFORE Building Blocks BEFORE 8 Profit Triggers with Lifecycle Marketing
- 3. 8 Profit Triggers- BEFORE Building Blocks 1. Narrowing Down And Choosing A Single Target Market 8 Profit Triggers with Lifecycle Marketing
- 4. 8 Profit Triggers- BEFORE Building Blocks 2. Inspiring Your Perfect Prospects To Pursue You Rather Than You Pursuing Them 8 Profit Triggers with Lifecycle Marketing
- 5. 8 Profit Triggers- BEFORE Building Blocks 3. Educating And Motivating Them So That They’re Anxious To Give You Money 8 Profit Triggers with Lifecycle Marketing
- 6. 8 Profit Triggers- BEFORE Building Block The way you want to think about your BEFORE Building Blocks is in the light of: “How much would I be willing to pay someone to deliver perfect prospects to me?” 8 Profit Triggers with Lifecycle Marketing
- 7. 8 Profit Triggers The Extreme Profit Triggers Within the DURING Building Blocks DURING 8 Profit Triggers with Lifecycle Marketing
- 8. 8 Profit Triggers- DURING Building Blocks The DURING Building Blocks… 8 Profit Triggers with Lifecycle Marketing
- 9. 8 Profit Triggers- DURING Building Blocks Here are the three components of it . . . 4. Presenting your unique service offers 8 Profit Triggers with Lifecycle Marketing
- 10. 8 Profit Triggers- DURING Building Blocks 5. Delivering an amazing experience to them 8 Profit Triggers with Lifecycle Marketing
- 11. 8 Profit Triggers- DURING Building Blocks 6. Providing service after the sale has been finalized 8 Profit Triggers with Lifecycle Marketing
- 12. 8 Profit Triggers The AFTER Building Blocks… 8 Profit Triggers with Lifecycle Marketing
- 13. 8 Profit Triggers- AFTER Building Blocks 7. Get Testimonial Online & Offline - While Nurturing The Relationship 8 Profit Triggers with Lifecycle Marketing
- 14. 8 Profit Triggers- AFTER Building Blocks 8. Orchestrate And Finely Tune The Referral Process 8 Profit Triggers with Lifecycle Marketing
- 15. Lifecycle Marketing Planner 8 Profit Triggers with Lifecycle Marketing
- 16. Lifecycle Marketing 8 Profit Triggers with Lifecycle Marketing
- 17. Lifecycle Marketing 1. Attract Attention & Interest Attract interest in your business with powerful lead generation magnetic HEADLINE. 8 Profit Triggers with Lifecycle Marketing
- 18. Lifecycle Marketing OPPORTUNITY ANALYZER How many more visitors could I attract with the right magnets? ____________________ Value of new visitors $_________________ 8 Profit Triggers with Lifecycle Marketing
- 19. Lifecycle Marketing 2. Capture Leads Capture the names and contact information of your visitors so that you can follow up and nurture. 8 Profit Triggers with Lifecycle Marketing
- 20. Lifecycle Marketing 8 Profit Triggers with Lifecycle Marketing How many visitors are you attracting each month? DAY Website: _____ Walk-ins: _____ Telephone: _____ Networking: _____ Tradeshow: _____ Other: _____
- 21. Lifecycle Marketing OPPORTUNITY ANALYZER Number of visitors we should be capturing each month, but we are not. ______________________________________ Value of these lost leads: $________________ 8 Profit Triggers with Lifecycle Marketing
- 22. 3. Nurture Prospects Create a consistent, valuable nurture campaign with automated, personalized follow-up messages. Lifecycle Marketing 8 Profit Triggers with Lifecycle Marketing
- 23. Lifecycle Marketing 8 Profit Triggers with Lifecycle Marketing How do you follow up with prospects? • Number of touches • Method(s) • What is your follow-up goal? • How do you identify hot leads? • Length of time
- 24. Lifecycle Marketing OPPORTUNITY ANALYZER Number of prospects we “drop” because they aren’t ready to buy today. ______________________________________ Value of lost prospects: $________________ 8 Profit Triggers with Lifecycle Marketing
- 25. Lifecycle Marketing 4. Convert Sales Turn prospects into customers by following up with strong offers and overcoming objections. 8 Profit Triggers with Lifecycle Marketing
- 26. Lifecycle Marketing 8 Profit Triggers with Lifecycle Marketing How do you know when a prospect is “hot”? How many times do you follow up with interested What are the key objections you need to ov What offers work to convert sales?
- 27. Lifecycle Marketing OPPORTUNITY ANALYZER Number of prospects we “drop” because they aren’t ready to buy today. ______________________________________ Value of lost Sales: $________________ 8 Profit Triggers with Lifecycle Marketing
- 28. Lifecycle Marketing 5. Deliver & Satisfy Deliver on what was promised. Then go above and beyond to really wow your customers. 8 Profit Triggers with Lifecycle Marketing
- 29. Lifecycle Marketing 8 Profit Triggers with Lifecycle Marketing What do you do to WOW your new customers? What do new customers need? What issues create unhappy customers? How do you respond?
- 30. Lifecycle Marketing Exercise: Brainstorm creative things you could do for $5 or less to WOW new customers: 8 Profit Triggers with Lifecycle Marketing
- 31. Lifecycle Marketing OPPORTUNITY ANALYZER How many customers decide to stop doing business with you each month because you failed to WOW them? ________________________________ Value of lost customers : $________________ 8 Profit Triggers with Lifecycle Marketing
- 32. 6. Upsell Customers Develop a long-term upsell strategy to help grow the value of each customer over time. Lifecycle Marketing 8 Profit Triggers with Lifecycle Marketing
- 33. Lifecycle Marketing What percentage of your customers buy mo How much does an average customer spe What do you do to encourage existing c
- 34. Lifecycle Marketing OPPORTUNITY ANALYZER Number of past customers who should be buying again this month, but who are not because of poor follow up? _________________________________ Value of repeat customers: $______________
- 35. Lifecycle Marketing 7. Get Referrals Encourage referrals with a great customer and partner referral program.
- 36. Lifecycle Marketing What percentage of your business comes from referrals? What do you do to systematically ask for referrals? Why do they send you referrals? How do you reward customers who refer?
- 37. OPPORTUNITY ANALYZER Number of lost referrals each month ______________________________________ Value of lost referrals: : $______________ Lifecycle Marketing
- 38. Lifecycle Marketing Opportunity Analyzer Write the total value that exists in phase of your customer lifecycle.
- 46. Lifecycle Marketing What Are Your... KEY ACTIONS IN THE NEXT 7 DAYS _______________________________ _______________________________ _______________________________ _______________________________ ________________________________________
- 47. 10x-Times RESULTS Remember, Almost Nothing Good Happens Automatically, Only Bad Happens ! ! !
- 48. Lifecycle Marketing What Are Your... KEY ACTIONS IN THE NEXT 30 DAYS _______________________________ _______________________________ _______________________________ _______________________________ _______________________________ ____________________________
- 49. Lifecycle Marketing What Are Your... KEY ACTIONS IN THE NEXT 60 DAYS _______________________________ _______________________________ _______________________________ _______________________________ _______________________________ ____________________________
- 50. It's Time to Take the Giant Step to Build Your Funnels Lifecycle Marketing
- 51. “Transforms Your Business from the Inside-Out Allowing You to Attract an Endless Flow Of The Most Desirable Customers — While Slashing the Fat-Out of Your Marketing Investments” Lifecycle Marketing