1. Brad Alexander916 E O A K V IEW
O LA T H E , K A N SA S , 6606 1
(913) 669 -1 5 4 5
B R A D . A LE XA N D E R @ H O T MA I L. C O M
Work Experience
MARKETSHARE GROUP, OVERLAND PARK, KS
General Manager/Operations & Marketing, Jan 2000 – Jul 2016
Marketshare Publications – Core Duties
Oversee the selection and acquisition of internal/external prospects for 15MM annual mail
volume - includes developing an annual mail plan for each of our mailings/markets and
working with sales reps and their managers to execute and achieve plan initiatives
Work with internal sales reps to acquire prospect names from highly targeted sources via
trade advertising credit within our products
Work with external database vendors (Datalogix, I-Behavior, etc.) to build highly targeted
response/regression models (CHAID, Affinity, etc.) generating prospects for each unique
hobby/demographic mailing
Manage the data cleansing of prospects (address standardization, NCOA) prior to mailing
using AccuZip
Perform internal de-duping and data extraction process for our press using personally
developed match codes in MatchUp and custom SQL queries in Microsoft Access
Perform post-mailing analysis of lists used in our mailings via key codes and reverse match-
back techniques
Developed and performed match-backs for advertisers against our mailings so they could
understand the true reach and effectiveness of our programs
Responsible for deploying and results reporting for periodic promotional emails to
customers using third party email delivery software (Benchmark, MailChimp and Constant
Contact) while adhering to CAN-SPAM policies
Keep abreast of government regulations emerging Web/Email technologies to ensure
regulatory compliance
Compiled and summarized month-end and YTD revenue numbers showing trend to forecast
by client/division for VP, CFO and Controller
Participate in the development of company's online marketing strategy
Collaborate with IT, graphics department and Executive team to create web sites for
multiple business units
Collaborate with other internal staff to integrate and execute marketing initiatives in a timely
and accurate fashion
SEO - Search Engine Optimization
Helped design the structure of our website to aide in crawling/indexing by various search
engines
Developed initial content and keyword use on our pages to better achieve organic
placement within SERP of various search engines
Optimize site exposure by analyzing search engine patterns to direct online placement of
keywords or other content
Periodic reporting of SEO keyword rankings to VP (this later gave way to SEM/PPC as our
product focus was changing/evolving quickly)

2. SEM - Search Engine Marketing
Developed, maintained and monitored an ongoing PPC campaign/budget targeting BTB
clients for one of our internal business units using Google Adwords and Google A nalytics
Track program budgets and expenses and campaign response rates to evaluate each
campaign based on program objectives and industry norms
Summarized results to the VP and CEO via monthly reporting and regular meetings outlining
keyword performance pertaining to leads and sales using metrics such as clicks, page
visits, click-through rates, cost-per-click and goals
Knowledge and understanding of Facebook advertising as well
List Locators & Managers – Core Duties
Direct the hiring, training, management and performance evaluations of internal staff and
oversee their daily activities
Generate and distribute monthly reporting for all list management clients
Negotiate contracts with service vendors and data suppliers based on volume and
performance
Attend various trade shows to represent company and promote products and services
Review, test and recommend software systems allowing us to move services/processes in-
house from outside vendors
Read trade journals and professional literature to stay informed on trends, innovations,
changes and challenges that affect the direct marketing industry
Marketing Director, Jan 1997 – Dec 1999
Direct the hiring, training and performance evaluations of internal staff and oversee their
daily activities
Manage sales team including helping target new clients, setting goals, providing incentives
and evaluating employee performance
Review and approve written promotional communication, print advertisements and
marketing material for existing and prospective clients with Marketing Manager
Negotiate contracts with service vendors and data suppliers based on volume and
performance
Coordinate & plan the logistics for all trade shows (book events, air fare, equipment
transportation, etc.)
Attend various trade shows to represent company and promote products and services
Read trade journals and professional literature to stay informed on trends, innovations,
changes and challenges that affect the direct marketing industry
Manager, List Management Division, Jan 1994 – Dec 1996
Management of all in-house list management accounts
Solicit prospective customers via phone and mail contact to grow our internal management
client base
Direct the hiring, training and performance evaluations of list management staff and oversee
their daily activities
Prepare written promotional communication with existing and prospective clients
Work with in-house staff to create promotional print advertisements for our list management
clients and marketing material to be used for solicitation of new clients
Negotiate pricing agreements with service bureaus based on volume and needs
Generate and distribute monthly reporting for all list management clients
Coordinate & plan the logistics for all trade shows (book events, air fare, equipment
transportation, etc.)

3. Attend various trade shows to represent company and promote products and services
Formulate revenue projections for list management division as part of annual budgeting
process
List Broker, Jan 1991 – Dec 1993
Solicit prospective customers via phone and mail contact to grow our internal brokerage
client base
Work with house accounts to help clients identify and secure programs/prospects for their
catalog, magazine and direct mail promotions
Help clients analyze the performance of their prospecting efforts using cost per customer
analysis to fuel additional prospecting efforts and growth
Attend various trade shows to represent company and promote products and services
Write new programs or modify existing programs to meet customer requirements, using
current programming languages and technologies
Read trade journals and professional literature to stay informed on trends, innovations,
changes and challenges that affect the direct marketing industry
Education
UNIVERSITY OF MISSOURI-KANSAS CITY (UMKC), KANSAS CITY, MO
Bachelor of Business Administration (B.B.A.)/Direct Marketing, Dec 1990
Received Chancellor's Scholar Award to attend UMKC
OLATHE NORTH HIGH SCHOOL, OLATHE, KS
High School Diploma, May 1986
National Honor Society Member (NHS)
Additional Skills
Online Marketing
Project Management
People Management
Microsoft Excel
Microsoft Word
Microsoft Access
Problem Solving
Decision Making
Strategic Thinking
Multi-Tasking
Team Player
Coaching/Teaching
Written/Oral Communication
Organizational Skills
Adaptability
Collaboration
Creativity
Time Management