LinkedIn Optimization Branding and SEO

[Webinar] LinkedIn Optimization, Branding and SEO
April 3, 2014
Lori Ruff
CEO, Integrated Alliances
E: lori@iasocialmedia.com
Mike O’Neil
Founder & President, Integrated Alliances
E: mike@iasocialmedia.com
Chris Raulf
Founder & President, Boulder SEO Marketing
E: chris@boulderseomarketing.com
www.boulderseomarke.ng.com

|
www.IntegratedAlliances.com

What
We’ll
Discuss
Today

•  How
to
grow
your
business
with
LinkedIn

•  LinkedIn
as
a
branding
tool

•  LinkedIn
groups

•  Using
LinkedIn
as
a
search
engine
op9miza9on

catalyst

•  How
to
measure
success

•  Case
studies

•  Ques9ons
&
Answers


|

Quick
Poll

•  My
company
has
a
LinkedIn
company
page

•  My
company
doesn’t
have
a
LinkedIn

company
page

•  Not
sure

•  Not
applicable


|

Quick
Poll

•  LinkedIn
is
an
important
part
of
our
overall

digital
marke9ng
eﬀorts

•  We
don’t
really
use
LinkedIn
as
part
of
our

digital
marke9ng
eﬀorts

•  Not
sure

•  Not
applicable


|

Integrated Alliances
is not associated in any way with LinkedIn®
We help the
user community
gain concrete business advantages
through LinkedIn

B2B,
Tech
Heavy

C
U
L
T
U
R
E
S

8

SEO
is
about…

L

I
N
K
E
D
I
N

9

LinkedIn
SEO
Components

Ø  Keywords

Ø  Data
Fields

Ø  Individual
Proﬁles

Ø  Company
Pages

Ø  Posts
and
Content

10

O
P
T

I
M
I

Z
E

M
E
T
H
O
D
O
L
O
G
Y
Engage

Search
Proﬁle

Network

11

Sell

Your
LinkedIn
Proﬁle

12

P
R
O
F

I

L
E

“Fit In” with Keywords
13

P
R
O
F

I

L
E

“Stand Out” with Style
14

Your
“Digital
Footprint”

15

I

T

’

S

A

B

O

U

T

“Catch”
Their
Eye
P
R
O
F

I

L
E

16

Speak
to
Them
P
R
O
F

I

L
E

17

LinkedIn
Proﬁle
InfoGuide

✮FAST
TRACK✮

P
R
O
F

I

L
E

18

Simple
Process
P
R
O
F

I

L
E

Ø  MicrosoY
Word
–
Copy
&
Paste

Ø  Follow
Proﬁle
InfoGuide

Ø  Work
Top-‐down

Ø  Proﬁle
Template
-‐
Master
Text

Ø  Join
the
Company
Page

19

Your
LinkedIn
Network

N
E
T
W
O
R
K

21

Ways
to
Build
Your
Network

22

N
E
T
W
O
R
K

LinkedIn
Groups

G
R
O
U
P
S

24

•  Community

–  Like-‐minded
individuals,
peers,
targets

–  Op9ng
Into
a
Special
Interest

•  Social-‐Business

– Crosses
boundaries

Groups
to
Join

•  Regional
Groups
–
Linked
To
Denver,
Linked
Minnesota

•  Execu.ve
Groups:
C-‐levels,
Decision
Makers

•  Professional
Associa.ons
–
Local,
Regional,
Na9onal

•  Industry
Groups
–
Real
Estate,
Investors,
Marketers

•  Personal
Interest
Groups
–
Music,
Fantasy
Football

G
R
O
U
P
S

25

Ge`ng
Leads
in
Groups

•  For
Starters

– Observe,
Lurk,
Read

– Like,
Comment
on
other
Posts

•  Post
Discussions

– Create
interest

– Demonstrate
Knowledge

•  Message
Other
Members

G
R
O
U
P
S

26

Millions
go
in…
S
E
A
R
C
H
I
N
G

28

Basic
Searching
S
E
A
R
C
H
I
N
G

29

S
E
A
R
C
H
I
N
G

Advanced
Searching

30

Key
Takeaways
from
Today

•  Spiﬀ
up
your
proﬁle

•  Create
a
LinkedIn
Company
Page

•  Get
Your
Team
on
the
Company
Page

•  U.lize
Employees
as
Brand

Ambassadors

•  Pay
Acen.on

32

Ø Coaching
Programs

Ø Corporate
Training
Classes

Ø Wri.ng
&
Op.miza.on
Services

Ø Speak
at
Your
Event

The
5
Pillars
of
SEO

1.  Technical
Health
of
Website

2.  Website
Func9onality

3.  On-‐Page
Search
Engine

Op9miza9on

4.  Oﬀ-‐Page
Search
Engine

Op9miza9on

5.  Social
Media
Marke9ng


|

Quick
Poll

Have
you
done
keyword
research?


|
720.263.1736
|
info@boulderseomarke.ng.com

Keyword
Research


|


|
720.263.1736
|

Keep
Track
of
Your
Rankings


|
720.263.1736
|

Anatomy
of
a
Search
Engine
Results
Page
(SERP)


|


|

Increase
Referral
Traﬃc
with
LinkedIn


|

Get
SlideShare
to
Work
for
You


|

LinkedIn
Company
Page
Status
Updates
are

Indexed
on
Google

h_p://business.linkedin.com/marke9ng-‐solu9ons/c/14/3/products-‐and-‐services-‐tab-‐re9rement.html

Case
Studies
and
Success
Stories

Example:

•  Bi-‐weekly
blog
post

•  1
personal
LinkedIn
status
update
per
day

•  1
LinkedIn
and
Google+
company
page
status
update
per
day

•  2
Tweets
per
day

•  2
LinkedIn
group
pos9ngs
per
day


|

Case
Studies
and
Success
Stories

•  Bi-‐monthly
Webinar

or
Web
Panel

•  Weekly
blog
post

•  2
personal
LinkedIn

status
updates
per

day

•  1
LinkedIn
company

page
status
update

per
day

•  2
LinkedIn
group

pos9ngs
per
day

•  1
FB
/
G+
post
per
day

•  2
Tweets
per
day


|

April
8
&
29
in
Boulder
and
Denver

Get
$50
oﬀ
the
registra.on
fee
with
code
LIMC50
Learn
more
at:

www.boulderseomarke9ng.com/training


|

[Webinar] LinkedIn Optimization, Branding and SEO
Questions?
Connect with Integrated Alliances:
LinkedIn:
h_ps://www.linkedin.com/company/integrated-‐alliances

Facebook:
h_ps://www.facebook.com/IntegratedAlliances

Twicer:
h_ps://twi_er.com/iasocialmedia

Google+:
h_ps://plus.google.com/+Integratedalliances-‐LinkedIn-‐training

YouTube:
h_ps://www.youtube.com/user/IntegratedAlliances

Connect with Boulder SEO Marketing:
LinkedIn:
h_p://www.linkedin.com/company/boulder-‐seo-‐marke9ng

Twicer:
h_ps://twi_er.com/Marke9ngSEOWiz

Facebook:
h_ps://www.facebook.com/BoulderSEOMarke9ng

Google+:
h_ps://plus.google.com/+Boulderseomarke9ng

YouTube:
h_ps://www.youtube.com/user/boulderseomarke9ng


|

LinkedIn Optimization Branding and SEO

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