Our organization has always stood by its values when it comes to bringing relief to scores of patients needing hair restoration treatments. The amount of personal touch that we add to each of our services, is a fact which is well testified by our patients. This booklet will take you through our background and will help you understand our beliefs & our commitment to bring cost-effective hair transplant solutions to our customers.

1. BOSLEY CORE VALUES

3. Core Values

5. 32 1974
2006
YEARS
Core Values
It’s an exciting time to be at Bosley.
After pausing recently to celebrate our 30th anniversary and to fondly reflect on our proud heritage, we return immediately to our unrelenting look forward.
We see a bright future as we launch into our next 30 years – a time we know will be filled with challenges and rewards unlike we’ve ever seen before.
To help us focus, and to ensure success and fortune for all those we touch – our patients, our team members, our shareholders and the members of the
communities in which we live – we have forged a set of core values that we will use to guide us through these new times.
We intend for these values to be inherent in all our actions, and to be apparent to all who come in contact with Bosley. In some cases, these values signify
what Bosley has always stood for. In other cases, because we are not perfect, they represent our aspirations. And because we will never be perfect – we’re
humans after all – we plan to constantly reflect on these values to keep us in check and on track.
Please join us in embracing these values, and in making Bosley your company.

6. 1
changing patients’ lives

7. “We’re engaged in the practice of changing people’s lives.”
- Ken Washenik, M.D., Ph.D., Medical Director
We inform and enthuse every person who inquires
about Bosley, and we provide world-class, state-of-
the-art clinical care to every patient.
1. Our Patients
More than just words...
We hire the best people, then train, equip and motivate them to do the best work
• Recruiting: We use sophisticated tools and processes to recruit and select team members with proven talents to provide outstanding service.
We strive to use world-class training methodologies, so that our team members are optimally prepared to deliver world-class service and
clinical care.
• Training:
Process: The sophistication by which we meaningfully segment our database, tailor our messages and personalize content ensures the most
relevant contacts with our patients.
• Our
Tools: We deploy state-of-the-art technology – software that organizes and presents patient information in context, and clinical and scientific
equipment that supports optimal clinical outcomes.
• The
Multi-dimensional Quality Assurance processes – including data and analysis, extensive patient surveys and ongoing experience-monitoring.
– keep a finger on the pulse of how our patients perceive Bosley; and we continually strive to do better.
• Quality:
We apply the best science; our patients have access to the most advanced care
• Bosley’s long-standing commitment to research and innovation – from the first trademarks in the hair transplant industry…to the work of Aderans
Research Institute (ARI) in biogenetic hair duplication – ensures that patients will always receive the most advanced care possible.
• We have and will continue to define the future of hair restoration.
We think in terms of the entire Bosley experience
• It’s not just an isolated phone call, or a procedure, or some scheduled follow-up activity. It’s an integrated, all-encompassing effort that extends to all
facets of the patient experience. Everything we do is within that context.
• We extend the finest care to our patients with a warmth, comfort and gratitude that reflect the highest standards in the industry.

8. 2
initiative | creativity | performance

9. “Bosley has a long lineage of innovators that began with Dr. L. Lee Bosley and his pioneering clinical works.
We are renowned for our break-through medical service marketing strategies. And today, with our affiliations
with Aderans Research Institute, we are at the scientific forefront in the field of bio-engineered hair duplica-
tion. Bosley’s success has and always will be shaped by the innovative work of our people. ”
- John R. Ohanesian, President and Chief Executive Officer
We value and reward our team members’
initiative, creativity and performance; we honor
their uniqueness; and we care for their happiness
and excellence.
2. Team Members
More than just words...
• We encourage those who innovate, create and initiate, and we demand it of our leaders.
• We provide the greatest reward to those team members who accomplish goals. We align team member compensation with performance.
• We believe in the continuous training and education of our team members to strengthen ourselves internally and externally.
• We create forums where individual team members’ ideas are heard and responded to. We listen and respond to one another openly and with respect.
• We involve team members in the decisions that affect their jobs and lives.
• We are concerned about the details – equipment, ergonomics, environmental – that help team members stay safe, productive and healthy
• We regularly survey our team members and act on their concerns.
• We honor work-life balance.
• We are among the most diverse companies in America, with a global enrollment of over 56 countries of citizenship represented in our workforce.

10. 3
enrichment through
profits and growth

11. “Bosley’s success translates directly to greater access to ever-improving care for our patients, new opportunities
to grow, learn and prosper for our team members, and sound returns for our shareholders.”
- Armen Markarian, Chief Operating Officer
We create enrichment through profits and growth.
3. Good Fortune
More than just words...
We are committed to aggressive business growth forecasting, and in achieving those goals
We consistently perform for our shareholders
As we grow, we build new jobs
We compensate our team members at or above comparative market value
We promote from within whenever possible
We share the company’s successes with team members through added benefits
We reward performance that is tied to our profit and growth

12. fundraising cancer research international relief
4 we contribute and show concern
charitable contributions performing arts and education

13. “The thing about the little things? They’re not little.”
- Anonymous
We contribute to and show concern for our
communities and the environment.
4. Good Works
More than just words...
The whole is equal to the sum of its parts. Bosley team members are a special group of people who make a difference in their communities through
volunteer efforts, contributions and participation in many wonderful programs. To mention a few…
• Financial sponsorship for and leadership in the Concern Foundation, raising money to support cancer research.
• Fundraising for various organizations including the Leukemia and Lymphoma Cancer Society, Susan G. Komen Breast Cancer Foundation, AIDS Walk,
and Toys for Tots.
• Donations to support those in crisis, locally and abroad, such as tsunami relief funds for Southeast Asia (through CARE), victims of the Katrina
Hurricane, and local family crisis centers.
• Support for performing arts education, such as the nationally-renowned Center Theater Group in Los Angeles.
As an organization, Bosley is active in professional and medical communities.
• Bosley has arrangements with Mayo Scottsdale, State University of New York Downstate, New York University, University of Texas at Houston Schools
of Medicine, Baylor College of Medicine, and the University of Pennsylvania Medical School to provide training to Dermatology residents in hair
transplantation.
• Office Managers and Clinical Supervisors sit on advisory boards for many local technical schools that provide training and certification
for our clinical professionals.
• Bosley is the inaugural and sole sponsor of the North American Hair Research Society Mentorship (NAHRS), as well as a regular sponsor for the
National Areata Alopecia Foundation (NAAF), the new Advances in Hair Biology lectureship at the International Society for Hair Restoration Surgery
(ISHRS), and other hair-related organizations and forums.
Our parent company, through the Aderans Love Charity, has donated nearly 4,000 wigs to children who have lost their hair through accident, injury, illness,
or as a side effect of medical treatment, such as radiation therapy or chemotherapy.

15. BOSLEY