Krista Neher, CEO of social media training company Boot Camp Digital, presented at Boot Camp Digital's Nonprofit Symposium on May 17th. Here is her presentation. Krista Neher, CEO of Boot Camp Digital gave this presentation at the first Cincinnati Non Profit Symposium about how Nonprofits can use social media to further their mission. In this presentation Krista (www.kristaneher.com), an international social media speaker focused on how to execute social media and actually get things done in your organization. To learn more about Krista, visit www.kristaneher.com to learn more about Boot Camp Digital visit www.bootcampdigital.com

1. Getting It Done
Krista Neher
CEO – Boot Camp Digital
krista@bootcampdigital.com
@kristaneher

2. A day in the life of liking
2

3. 3

4. About Me

5. About Me

6. About Me

7. About Me

8. About Me

9. 15
5

10. 16
6

11. What is social media?

12. Howard Stern
8

13. Media Temple
9
6

14. Reach CONNECTIONS.
10

15. 11

16. Second Sundays on Main
12

17. Years to reach 50 million users

18. Radio

19. Radio
38 years

20. Television

21. Television
14 years

22. Internet

23. Internet
4 years

24. Ipod

25. Ipod
3 years

26. Facebook added over
200 million users in…..

27. Facebook added over
200 million users in…..
Less than
1 year.

29. Step 1: Listen

30. Example
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32

32. The Problem with Social Media Plans?

33. Stage 1 of social media
was collecting people.

34. Stage 2 is doing
something with
them.

35. Bring them in to your
marketing funnel

36. Bring them in to your
marketing funnel

37. The rule of 7

39. 29
43

40. 30
47

41. Connect with the Community
31
48

42. 32
51

44. There are LOTS of Social Media Sites

46. Field Guide To Social Media

47. It isn’t about creating accounts.
It is about what you do with them.

48. ONLY 14%
OF PEOPLE TRUST ADVERTISEMENTS.
78%
OF PEOPLE TRUST RECOMMENDATIONS
FROM OTHER CONSUMERS.
NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007

49. Show. Don’t Tell.
12

50. How to Be Efficient (and not waste
lots of time)
 Check Lists
 Be Disciplined
 Have a Plan
 Know who matters
 Be Strategic
 Separate Personal and Professional
 Turn alerts OFF (except for company use)
40

51. Hootsuite
41

52. Start by knowing what you want to
achieve and build a plan with the
best tools.

53. Summary
 Your audience is changing - You must
change too
 Have a plan
 Be strategic
 Look at all of the opportunities
43
57

54. Professional Social
Media Speaker
Bestselling Author
CEO & Entrepreneur
Krista Neher
@kristaneher
Krista@bootcampdigital
513-702-7929
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