Blogger Relations 101 by Andrea Deckard

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Andrea Deckard, professional blogger at SavingLifestyle.com, presented at Boot Camp Digital's Nonprofit Symposium on May 17th. Here is her presentation.

Negócios Tecnologia

Blogger Relations 101

Andrea Deckard
SavingsLifestyle.com – SavvyBlogging.net
@SavingLifestyle

Pros vs.
Moms

Foundation

@SavingLifestyle

Pros vs. Moms

Are you a daddy manager?
Are you a mommy specialist?

@SavingLifestyle

Pros
vs.
Moms

Relevance

Foundation

@SavingLifestyle

Pros vs.
Moms

Relevance

Foundation

Passion

@SavingLifestyle

Passion

Is the blogger passionate about
the message you want delivered
to that audience?

@SavingLifestyle

Pros vs.
Moms

Relevance

Foundation

Passion

Engage

@SavingLifestyle

Engage

Influencers engage their audience.
Is the blogger talking at or
talking with their audience?

@SavingLifestyle

Pros vs.
Moms

Relevance

Foundation

Passion

Engage
Quality
Pitch

@SavingLifestyle

Pros vs.
Moms

Relevance

Foundation

Be Passion
Concise

Quality
Engage
Pitch

@SavingLifestyle

Be Concise

Be clear with goals.
Be concise with your pitch.

@SavingLifestyle

Pros vs.
Moms

Beyond Relevance
Numbers
Foundation

Be
Passion
Concise

Quality
Engage
Pitch

@SavingLifestyle

Beyond Numbers

Influence has nothing to do with blog traffic,
Twitter followers or Facebook "likes."

@SavingLifestyle

Money Pros vs.
Moms

Beyond Relevance
Numbers
Foundation

Be
Passion
Concise

Quality
Engage
Pitch

@SavingLifestyle

Compensation

Do you work for free?
Does your mortgage company accept gift
cards as a form of payment?

@SavingLifestyle

Be Brave

Pros vs.
Money
Moms

Beyond Relevance
Numbers
Foundation

Be
Passion
Concise

Quality
Engage
Pitch

@SavingLifestyle

Be Brave

Allow the blogger creative freedom
in sharing the intended messaging.
Will you trust them?

@SavingLifestyle

Relationship

Bloggers want long-lasting relationships.
Treat this relationship as you would any
other business partnership.

@SavingLifestyle

Be Brave
Pros vs.
Money
Moms

Beyond Relevance
Numbers

Relationship

Be
Passion
Concise

Quality
Engage
Pitch

@SavingLifestyle

Questions?

Andrea Deckard
SavingsLifestyle.com – SavvyBlogging.net
@SavingLifestyle

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Blogger Relations 101 by Andrea Deckard

1. Blogger Relations 101 Andrea Deckard SavingsLifestyle.com – SavvyBlogging.net @SavingLifestyle

2. Brands and Bloggers @SavingLifestyle

3. Pros vs. Moms Foundation @SavingLifestyle

4. @SavingLifestyle

5. Pros vs. Moms Are you a daddy manager? Are you a mommy specialist? @SavingLifestyle

6. Pros vs. Moms Relevance Foundation @SavingLifestyle

7. Relevance Connect with a blogger whose content AND audience matches the demographic your brand wants to reach? @SavingLifestyle

8. Pros vs. Moms Relevance Foundation Passion @SavingLifestyle

9. Passion Is the blogger passionate about the message you want delivered to that audience? @SavingLifestyle

10. Pros vs. Moms Relevance Foundation Passion Engage @SavingLifestyle

11.

12. Engage Influencers engage their audience. Is the blogger talking at or talking with their audience? @SavingLifestyle

13. Pros vs. Moms Relevance Foundation Passion Engage Quality Pitch @SavingLifestyle

14. Quality Pitch Create a pitch addressed to the correct name that explains why your brand is relevant to their content. @SavingLifestyle

15. Pros vs. Moms Relevance Foundation Be Passion Concise Quality Engage Pitch @SavingLifestyle

16. Be Concise Be clear with goals. Be concise with your pitch. @SavingLifestyle

17. Pros vs. Moms Beyond Relevance Numbers Foundation Be Passion Concise Quality Engage Pitch @SavingLifestyle

18.

19. Beyond Numbers Influence has nothing to do with blog traffic, Twitter followers or Facebook "likes." @SavingLifestyle

20. Money Pros vs. Moms Beyond Relevance Numbers Foundation Be Passion Concise Quality Engage Pitch @SavingLifestyle

21. Compensation Do you work for free? Does your mortgage company accept gift cards as a form of payment? @SavingLifestyle

22. Be Brave Pros vs. Money Moms Beyond Relevance Numbers Foundation Be Passion Concise Quality Engage Pitch @SavingLifestyle

23. Be Brave Allow the blogger creative freedom in sharing the intended messaging. Will you trust them? @SavingLifestyle

24. Be Brave Pros vs. Money Moms Beyond Relevance Numbers Foundation ??? Be Passion Concise Quality Engage Pitch @SavingLifestyle

25. Relationship Bloggers want long-lasting relationships. Treat this relationship as you would any other business partnership. @SavingLifestyle

26. Be Brave Pros vs. Money Moms Beyond Relevance Numbers Relationship Be Passion Concise Quality Engage Pitch @SavingLifestyle

27. Questions? Andrea Deckard SavingsLifestyle.com – SavvyBlogging.net @SavingLifestyle

Blogger Relations 101 by Andrea Deckard

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