Ebook Bargain Readers: A Global Look
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Get an overview of some of BookBub's international reader demographics! Becoming familiar with insights like these allow partners to run more targeted campaigns that better accomplish their unique marketing goals.
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Ebook Bargain Readers: A Global Look
- 2. BookBub BookBub in 2017 2 categories 42 worldwide subscribers 10+ million regions 5 NYT bestsellers (in 2016) 300+
- 3. BookBub 3
- 4. BookBub What we’ll cover today BookBub’s global reach UK insights Canada insights Australia insights 1 2 3 4 4
- 7. BookBub They Mainly Live in the Suburbs 7 54% Suburban 26% Urban 20% Rural
- 8. BookBub The Vast Majority Are Over 40 0% 5% 10% 15% 20% 25% 30% 35% 0-18 18-24 25-34 35-44 45-54 55-64 65+ 8
- 9. BookBub They’re Power Readers 74% Read 4+ Books Per Month 24% Read 1-4 Books Per Month 2% Read <1 Book Per Month BookBub Readers 9
- 11. BookBub BookBub’s International Readers 11 0 200,000 400,000 600,000 800,000 1,000,000 Australia India Canada United Kingdom +
- 14. BookBub They Have the Most Male Readers 29%Men 71% Women 14
- 15. BookBub UK Male Readers are Older Males Females 15 % Readers 55+ 84% 53%
- 16. BookBub UK Male 55+ Genre Preferences 16 Romance Literary Fiction Nonfiction 3.6x 1.3x 2.2x
- 17. BookBub A Few Books They Love 17 Literary Fiction Nonfiction
- 19. BookBub Largest Group of Urban Readers 19 25% RURAL 29% SUBURBAN 36%URBAN 20% RURAL 54% SUBURBAN 26% URBAN Canadian Readers Overall Readers
- 20. BookBub Canadian Urban Bargain Readers 20 ü Gender breakdown doesn’t change ü These readers aren’t younger ü Their print vs. e preferences don’t change
- 21. BookBub Urban Canadian Genre Preferences 21 Advice/How-to Bio/Memoirs Literary Fiction 3.0x 1.2x2.0x
- 22. BookBub A Few Books They Love 22 Literary FictionBio/MemoirsAdvice/How-to
- 24. BookBub Largest Group of Young Readers 24 % Readers 0% 2% 4% 6% 8% 10% 12% Under 35 Under 25 Australia Australia Overall Overall
- 25. BookBub More of Them are Female Young Australians All Australians 25 91% 77%
- 26. BookBub More Live in Urban Areas 26 Young Australians All Australians 22% 18%
- 27. BookBub They’re More Willing to Pay Full-Price 27 Young Australians All Australians 89% 82%
- 28. BookBub They Read More Print Books 28 Young Australians All Australians 42% 27%
- 29. BookBub Australian Young Genre Preferences 29 Mysteries/Thrillers Romance Young Adult 3.2x 8.5x2.7x
- 30. BookBub A Few Books They Love 30 Romance Young Adult