1. METRICS AS MOBILIZATION
tips and tools for organizing you and others around
your big idea

2. Lessons Learned
Tips from student movements past and present
1. Organize | intentional conversations, relationships, partnerships
2. Strategize | targeted campaigning, power mapping, logic charts, and other tools
3. Promote | social media, branding
4. Execute | peak resources, inputs, outputs, progressive calls to action

3. Mobilization: Logic Chart
Mapping out activities in an intentional way
INPUTS ACTIVITIES OBJECTIVES OUTCOME
What would be needed What could be done to What do you need to What do you want to
for each activity in terms achieve each objective achieve outcome? Think influence, change, or
of people, time, money, on the list? (This should SMART goals, and list achieve?
and resources? be exhaustive)
Then,
prioritize

4. Power Mapping
Who to Target
More influence
CONVERT/
TARGET
NEUTRALIZE
IGNORE SUPPORTERS
More likely to support

5. Audience
“Different strokes for different folks”
CHANNELS Students Parents Professors
E-Mail
Facebook
Poster
Lecture

6. Effort & Reach
Maximizing your Time & Energy
EFFORT REACH
1 (high) - 3 (low) 1 (low) - 3 (high)
Efforts (E) Reach (R)
els/
hann 3 3 = 6 (prioritize these)
l ist c nces
au die 1 1 =2

7. Will Metrics
Utilizing and Mobilizing Volunteers
SKILL
MOTIVATE TARGET
IGNORE TRAIN
WILL
*other tip: “fail quickly”

8. Task Design
Real tasks toward real outcomes: characteristics of every role
V VARIETY - multiple tasks, high-level combinations
I IDENTITY - clarity, definition
S SIGNIFICANCE - connection to movement
A AUTONOMY - freedom, flexibility, ownership
F FEEDBACK - self-assessment, constructive criticism

9. Snowflake Theory
Concentric Circles of Leadership