1. E4
Off Air Identity
Style Guide
E4 Style Guide Contents

2. 1) The Logo
2) The Logo Position
3) Colour
4) E4 Font
1) The Logo

3. Where ever possible the E4 logo should be in the
colour of purple and white, but when colour can't be used
it can be black.
The Splat Should always be purple, and the E4
should be white.
It should never appear as grey.
Logo Size
The logo should always be the size of 8mm.
There is no reproduction size limit.
8mm
2) The Positioning of The Logo

4. The logo should always appear on the bottom right
of the screen no closer than 10mm away from the
edge of the screen.
3) Colour
E4 uses purple as its pure as its core colour and black
if the colour must appear mono.
No other variants of purple can be used for
the logos.

5. 4) E4 Font
E4 uses the font, 'Another Typewriter' and the E
and the 4 must sit just touching each other.
Here is an example of the correct font
Correct:
E4
Incorrect:

6. E 4
or
EFour