1. Final Exam
Definitions

2. Location Based Services
• Location-based services are a general class of
computer program-level services used to include
specific controls for location and time data as control
features in computer programs. As such (LBS) is an
information and has a number of uses in Social
Networking today as an entertainment service, which is
accessible with mobile devices through the mobile
network and which uses information on the
geographical position of the mobile device. This has
become more and more important with the expansion
of the smartphone and tablet markets as well.
• Ex : Taxi G7 App

3. Booking Aggregators Site
• Booking Aggregators Site redirect the users to an
airline, cruise, hotel, or car rental site or Online
Travel Agent for the final purchase of a ticket.
Aggregators' business models include getting
feeds from major OTAs, then displaying to the
users all of the results on one screen. The OTA
then fulfills the ticket. Aggregators generate
revenues through advertising and charging OTAs
for referring clients.
• Ex : Kayak.com

4. Specialty Portals
• A "Specialty Portal" is a customized page that
contains a library resources frequently
referenced by specific professionals or users
on a specific field.
• The content of a Specialty Portal might include
journals, books, calculators, videos, selected
departmental materials, staff photos, etc.
• Ex : Stanford Schoool of Medecine – Lane
medical Library

5. OTAs
• An online travel agency (OTA) specializes in
offering planning sources and booking
capabilities. It is a website on the world wide
web, that is dedicated to travel. The site may be
focused on travel reviews, the booking of travel,
or a combination of both. Approximately seventy
million consumers researched travel plans online
in July 2006. Travel bookings are the single largest
component of e-commerce, according
to Forrester Research,
• Ex : expedia.com

6. Last Moment Booking Apps
• This is mobile device app that offers last
minutes booking for hotel, flights, travel … It
works like any other booking apps except that
they only provide flash offers with a generous
discount, or not.
• Ex : Hotel Tonight App

7. Channel Management
For the tourism industry, hotel room or flight tickets
rates are spread through different channel
gathering the different rate from hotels or flight
companies around the world. They also share the
availabilities of products. Managing the channel
allows the manager to change, adapt their rate and
compare with the offers/demands on their
competitors.
Ex : ezyield

8. Booking Channels
• A booking channel is platform gathering
information on availability of rooms, flights
tickets etc from hotels or flight companies
around the world and allows the customer to
book them.
• Ex : pegasus.

9. SEO
• Search engine optimization (SEO) is the process of
affecting the visibility of a website or a web page in a
search engine's "natural" or un-paid ("organic") search
results. In general, the earlier (or higher ranked on the
search results page), and more frequently a site
appears in the search results list, the more visitors it
will receive from the search engine's users. SEO may
target different kinds of search, including image search,
local search, video search, academic search, news
search and industry-specific vertical search engines.
Ex : google results

10. SEM
• Search engine marketing (SEM) is a form of internet
marketing that involves the promotion of websites by
increasing their visibility in search engine results pages
(SERPs) through optimization (both on-page and off-
page) as well as through advertising (paid placements,
contextual advertising, and paid inclusions). Depending
on the context, SEM can be an umbrella term for
various means of marketing a website including search
engine optimization (SEO), which adjusts or rewrites
website content to achieve a higher ranking in search
engine results pages, or it may contrast with pay per
click (PPC), focusing on only paid components
• Ex : google ads

11. PPC
• Pay per click (PPC) (also called cost per click) is an Internet
advertising model used to direct traffic to websites, where
advertisers pay the publisher (typically a website owner) when the
ad is clicked. With search engines, advertisers typically bid on
keyword phrases relevant to their target market. Content sites
commonly charge a fixed price per click rather than use a bidding
system. PPC "display" advertisements, also known as "banner" ads,
are shown on web sites or search engine results with related
content that have agreed to show ads. This approach differs from
the "pay per impression" methods used in Facebook, television and
newspaper advertising. Similar to the pay per click model which
often uses a bidding system, with the online pay per impression
method, advertisers bid how much they are willing to spend for
their ad to show up 1000 times.
Ex : google ads

12. Interactive Campaigns
• An interactive campaign is an advertisement
campaign involving the customer to see more
of the campaign/products through a story or
through an incentive like rewards or
competition against other customers.
• Ex : Coke : « Fans choose who wins the Coke,
during Big Game commercial series. »

13. Customer Engagement
• Customer engagement (CE) refers to the engagement of
customers with one another, with a company or a brand.
The initiative for engagement can be either consumer- or
company-led and the medium of engagement can be on or
offline.
• Unlike marketing terms such as positioning, customer
engagement has not been traced to a single source.
Customer engagement has been discussed widely online;
hundreds of pages have been written, published, read and
commented upon. Numerous high-profile conferences,
seminars and roundtables have either had CE as a primary
theme or included papers on the topic.
• Ex : apple addicts

14. Direct Bookings
• This is booking made directly with the hotel,
flight or cruise company throught direct
channel sush as hotel own booking website or
app.
• Ex : accorhotels.com

15. Roomkey.com
• Founded by six of the world’s leading hotel companies,
Room Key is the hotel search engine built by hoteliers.
We’ve designed Room Key to deliver relevant hotel
information in an experience tailored for ease of hotel
shopping. Because we believe a hotel search should be
a lot like a hotel itself — relaxing, rewarding and
inspiring.
• Room Key was born in January 2012 out of a question
posed among a group of hospitality experts: “How can
we make it easier for our customers to find the right
hotel?” We believe that finding a hotel is a different
experience than choosing a flight or renting a car, and
that requires a different kind of search.