Career building concepts and how to market yourself

1. Career Management from a Fire Hose© Bob Norton, CSP Principal Franklin Key Associates bob@franklinkey.com

2. Take Home Today Defining your target, and HOW Documenting your elevator pitch A marketing vs. historical resume References as a tool Networking & Social Media 5 keys to interview success

3. 5 keys toInterview Success Research, research, research… ask Physical & verbal presentation What are deliverables (Touch points to interviewer - WIIFT) Problem Solving technique Closing and follow-up

4. Career Target Inventory of Skills© Target Skills

5. Career S-Curves© Maintain steep learning on the job, school, self study, user groups, industry associations… or NEW job.

6. You as a Corporation©

7. Elevator Pitch What you do to ADD value Reduce, enhance, increase.. Time, accuracy, efficiency, $$... For who? “I increase the ROI of IT talent acquisition that drive bottom line productivity and profitability. My market knowledge, integrity, and persistence drive mutual gain.”

8. Marketing Resume Create intrigue! … though HR hates this Sole purpose: generate a request for more information (appetizer, not the whole meal). I wonder how, if…;get in the yes/maybe pile. Responsibilities don’t differentiate you, accomplishmentsDO! Professional summary with targeted title, highest relevant metrics, and industry/functional strengths Selected accomplishments section (in ‘soup can label’ order) – KEY! Reverse chronological work history (If they don’t like what you did, who cares where you did it?) Demonstrate life-long learning Keyword section: Technical summary (alphabet soup), certification acronyms, industry standards Be verifiable

9. References as a Tool Top of your networking list Seen you in action Reaped value from you Power of attraction Overcome objections Verify the soft skills Hire or work with you again Know your life outside work

10. Network Health Your Marketing Department A Mentor A benefactor Join, belong, participate, LEAD Social networking; not web pages, but career lifeblood Who’s who in your domain Database of contact notes Publish, speak, blog, user group participation Make deposits first, invest, withdraw later

11. Social Media Communicating your ‘Brand’

12. Resources http://franklinkey.com/reports.htm CAREER REPORTS Being prepared is your best tool in ensuring success. The following reports will assist you in learning the ins and outs of career transitions. Overcoming the Fear of ChangeAssessing your current and ideal job to build transition readiness How to Construct a Dynamite ResumeA standout resume is a key tool for generating employer interest Executive Recruiters: Your Job Search CommandosStraight talk about an indispensible asset in the placement process How to Master the Art of InterviewingHow to best present yourself and handle the challenges of an interview Seven Keys to Interview PreparationLearn the steps to prepare for the best and worst in an interview Position Comparison: How to Evaluate a Job OfferA surefire method for evaluating a job offer The Proper Way to ResignHow to deal with the sometimes difficult step of resigning Recruiter Sources: http://mapsweb.org/og/all http://msa.haleymarketing.com/template.smpl?arg=sa2_search&order=13 http://recruitersconnection.com/ Robert H Norton, Jr., CPC, CSP Franklin Key Associates 430 Franklin Village Drive, # 184 Franklin • MA • 02038-4007 Tel (508)520-3500 FAX (508)520-3535 Email: bob@franklinkey.com http://www.linkedin.com/in/bobnorton http://twitter.com/NortonFinds_IT