2. Bob Samuels
Data-Magnum
bob@data-magnum.com
Cell: 408-206-5858
Strategic * Marketing Analytics * Client & Partner Door Opening * Demand Generation & Nurturing * Financial ROI Optimization
eMail Recommendation Engine Search Demand Side Platforms / Real-Time-Bidding CRM Display
Web Analytics Games Customer Experience Loyalty Programs Mobile / Location SEO Video
Targeting / Personalization Community / Social Marketing Automation Yield Optimization
Data Management Platform Sharing Tools Integrated Marketing Management Feedback / Surveys
Corporate Structured Data
Structured / Unstructured
Content Management
Data as a Service
Web Content / Search
Social Media
Images / Video
Mobile / Location
Sensors / RFID / Satellite
Machine / Log Files
Customer Personalization
Digital Mktg / eCommerce
Healthcare / Bioscience
Insurance / Risk Mgmt
Investment Management
Telecom / Utilities
IT & Operations
Manufacturing / Logistics
Oil & Gas Exploration
Government & Defense
Business Intelligence
Dashboards / KPIs
Data Discovery
Descriptive Analytics
Statistical Packages
Predictive Analytics
Machine Learning
Prescriptive Analytics
Decision Management
Graphs / Visualization
Hardware & Infrastructure
Natural Language Processing
ETL / ELT
Data Integration
Data Governance
Marshalling
MapReduce
Databases
Hadoop / In-Memory
Distributed File Systems
Please enjoy this collection & interpretation of Big Data
and Analytics ecosystem maps. It has a focus on
marketing and sales optimization, but the applications
are across all verticals. Thanks! Bob, TechConnectr
DATA SOURCES DATA PROCESSING DATA ANALYTICS APPLICATIONS
3. Bob Samuels
The TechConnectr – www.techconnectr.com
Cell: 408-206-5858
Strategic * Marketing Analytics * Client & Partner Door Opening * Demand Generation & Nurturing * Financial ROI Optimization
Risk Awareness & Mitigation Fraud – Abuse – Waste Audit & Prep Forecasts &
Modeling Benchmarking KPIs Customer Relevance & Value Integrated
Normalized Data Patterns Outliers Data Discovery Revenue Optimization
Corporate Structured Data
Structured / Unstructured
Content Management
Data as a Service
Web Content / Search
3rd Party Data – semi-structured
Images / Video
Mobile / Location
Sensors / RFID / Satellite
Machine / Log Files
Customer Personalization
Digital Mktg / eCommerce
Healthcare / Bioscience
Insurance / Risk Mgmt
Investment Management
Telecom / Utilities
IT & Operations
Manufacturing / Logistics
Oil & Gas Exploration
Government & Defense
Business Intelligence
Dashboards / KPIs
Data Discovery
Descriptive Analytics
Statistical Packages
Predictive Analytics
Machine Learning
Prescriptive Analytics
Decision Management
Graphs / Visualization
Hardware & Infrastructure
Natural Language Processing
ETL / ELT
Data Integration
Data Governance
Marshalling
MapReduce
Databases
Hadoop / In-Memory
Distributed File Systems
Financial Applications
DATA SOURCES DATA PROCESSING DATA ANALYTICS APPLICATIONS
4. Source: Word Cloud created from ecosystem maps via http://www.tagxedo.com
Ecosystem Maps
Big Data & Analytics
5. BI Platform / Reporting
OSS
Visualizations
Unstructured / Search
Indexing / Metadata
Search
NLP
Hadoop Analytics
Hadoop Dev Platforms / Automation
HDFS
Predictive Analytics
THE CONFUSING WORLD OF BIG DATAAPPLICATIONSTOOLSDATAMANAGEMENT
STRUCTURED UNSTRUCTURED
Transactional
DB
OSS
High Performance
Analytical DB
NewSQL
Enhancement
Distributed
NoSQL
Graph Document
Key Value /
Column
Enterprise
Apps
Internet
Apps
Social Media Web Content Mobile Devices Camera / DVR Sensors / RFID Logfiles
Hadoop
aaS
HDFS Alternatives
DBaaS
HANA
GraphDB
Filesystem
EMR
Text / Sentiment Analysis
Data as a Service
Data
Warehouses
vFabric L
Drill
Vertical Market Applications
Impala
Messaging Optimization Data Integration / CEP
OSS
IMDG
Redshift
Based on Source: Perella Weinberg Partners
AI
DATASOURCESDATAPROCESSINGDATAANALYTICSAPPLICATIONS
15. Data Sources
Sources
• Corporate Structured Data
• Structured / Unstructured
• Content Management
• Data as a Service
• Web Content / Search
• Social Media
• Images / Video
• Mobile / Location
• Sensors / RFID / Satellite
• Machine / Log Files
Examples Examples
16. Infrastructure
Technology
• Hardware & Infrastructure
• Natural Language Processing
• ETL / ELT
• Data Integration
• Data Governance
• Marshalling
• MapReduce
• Databases
• Hadoop / In-Memory
• Distributed File Systems
Examples Examples
23. Increasing Value of Data
Data- BI – Predictive - Prescriptive
PrescriptivePredictiveBiz IntelligenceData Mining
Source: IBM
24. Another way to look at Analytics Levels
Dash
Boards
Analytics
Prescriptive
Pivots
Predictive
http://practicalanalytics.wordpress.com/2011/05/01/the-vendor-landscape-of-bi-and-analytics/
25.
26. Business Intelligence Analytics / Visualization
Big Data BI & Analytics/Visualization
Solution Providers
Oracle Essbase Laurén