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Ur2018 gptv presentation15may18
1. Understanding Risk Forum 2018 Workshop/Launch
Good Practices TV:
Internet TV for Risk Communication
www.goodpracticestv.com - twitter: @gpraticestv
Bob Alexander, Ksenia Chmutina, Anna Hicks,
& JC Gaillard [in absentia]
Lights! Camera! Risk-Informed Action!:
Making & Using Videos for Effective
Communication of Risk &
Good Practices to Address Them
2. OBJECTIVES
• To engage you in evaluating & using existing
videos &/or creating & using new videos to
communicate with stakeholders about local-level
salient risks & replicable implementation of risk
management good practices approaches to
address them
• To introduce Good Practices TV, a new internet TV
station being launched to target this objective
• To encourage enthusiasm for continued discussion
& contributions toward meeting this objective via
Good Practices TV & other ways to be determined
3. [C#G#] Households, communities, & those working with them - Like governments, colleges, NGOs, agencies, & volunteers
[C#G#] Want to learn new ideas for fixing current-&-future problems - In a form that’s engaging for their eyes & ears
[A#mD#D#(t)] To enjoy thinking about - what they hear & see – Don’t you think that this could be (through)
[G#C#] Good Practices in videos! - Showing problems that are faced by families
[G#D#] Good Practices in videos! - Showing what some-ways to help solve them might be [CH]
[G#C#] To encourage dialogue in participatory communication – that helps inform decisions and actions that are taken
[D#D#(t)] Whether finding those existing now or thinking how to make ‘em – we want people to see
[G#C#D#G#] Good Practices in videos! – on the new Good Practices TV!
(last time final ending: [FmC#D#G#] Good Practices in videos! Let’s get ‘em on Good Practices TV!)
[C#G#] Written information in - articles, books, and sites – Is ever-expanding - its barrage - of saying what is best
[C#G#] There needs to be a bridge from this for gaps in local knowledge &
Confusion in-people wanting-to-know what’s good in their context
[A#mD#D#(t)] If they want – a test site visit – brought to them virtually – Don’t you think that this could be (through)
[G#C#] Good Practices in videos! - Showing risks that people may or may not foresee
[G#D#] Good Practices in videos! - Showing what some-ways to help reduce them might be [CH]
[A#mG#] Let’s make ‘em pithy & powerful & kinda entertaining - So people want to watch ‘em & discuss what they are saying
[A#mD#] ‘bout-how problems-shown can be-addressed thru implementation (of) Identified solutions they can do in replication
[F#D#/F#(t)D#] Based-on what they hear & see – Don’t you think that this could be (through)
[G#C#] Good Practices in videos! – Showing lessons & results in success stories
[G#D#] Good Practices in videos! - Showing what considerations & constraints might be [CH]
The Good Practices TV Song (barefoot bob, May 2018)
4. RISK COMMUNICATION THEORY: ‘toolkit approach’
(1) ‘Monological’ media: mass awareness & conversation
BUT AWARENESS NOT ENOUGH
(e.g., Protective Action Decision Theory &
Socio-Cognitive Model of Disaster Preparedness)
Motivation → Intention → Action (Or KAP/ABC) also needs:
(2) ‘Dialogical’ participation with:
social interaction &/or experiential learning
context-specific risks and actions
repetition through many channels (including videos)
6. Wouldn't it be great if…
we could take everybody in households, communities, &
organizations working with them on field visits…
so they could learn about some approaches
implemented successfully by other people who have
similar problems in similar contexts…
& discuss replication of those most appropriate for their
local contexts?
We can do this
with videos!
12. Action Constraints & Potential for Replication
Video Guidelines: Results (& Relation to Problem)
13. Creating Videos to Meet These Guidelines
Key Considerations…the role of:
The product The process
The key people
(champions)
The conditions
14. The product
Context
Must be socially and
culturally familiar
Content
Must be tailored to
needs of audience
Delivery
A trusted and credible
source
Once the who? what? how? and why? have been answered:
16. Explanation of 45 Minute Group Exercise
Both Groups: Discuss the presented guidelines & modify them as you
consider appropriate
Screening & Using Existing Videos
Groups
• Search through the internet or
any videos that you brought with
you
• Find examples that best meet
your agreed-upon guidelines
Creating & Using New Videos
• As one group or in subgroups,
decide how you want to create a
video to meet your agreed-upon
guidelines
• Create drawings, photos, &/or
videos to convey the main ideas
3-Minute Group Presentations:
• After 45 minutes of group work
• General summary (1 minute)
• Most illuminating excerpts of 1 example (2 minutes)
17. Carousel Activity Questions
1. How do you judge/ perceive
whether a video is good or bad?
2. Where can people get good
videos?
[to find them &/or shoot them]
3. How can we optimally merge
instruction and dialogue-
promotion in videos?
18. Building & Sustaining
Momentum
On your way out the door, please take a minute to write on
the flipchart papers any thoughts you have on:
• How would you like to receive results & continue this
discussion? (listserv, WhatsApp, FB, Twitter, ???)
- With you?
- With those who couldn’t attend?
• Conferences / workshops at which we should do this again?
• How modify www.goodpracticestv.com:
- to better share helpful videos?
- to encourage dialogue about practices, contexts, etc.?
Notas do Editor
[to be ‘spruced up with photos/ clip art / etc? – feel free to send suggested items to put here]
bfb to introduce (2 minutes [+ 3 minute song either here or later])
bfb to present this (1 minute)
bfb to present this (1 minute)
[note: Risk communication theory (others leading to Paton leading to our framework for analysis)]
bfb to present this (3 minutes)
[note: Middle part based on socio-cognitive model of DP (Paton et al)
bfb presents this & opens Good Practices TV website to give people a tour – showing them how it’s set up to be the answer to this question (3 minutes) [Note: if website doesn’t open, show screen grabs – one each for home page (with category dropdown), a category page, & a video page
Like Netflix for risk-informed development ; To help bridge gaps between info & better decision-making & action for improving short-term & long-term well-being of people facing risks & current problems ; By sharing existing & newly developed engaging and informative videos on challenges, lessons learned, good practices, & success stories ; Pithy & Powerful (4-10 minutes?)
For those seeking ideas for better decision-making & entertainment; Potential viewers include:household members & community committee leaders, local government & Red Cross / Red Crescent leaders, local & international agency & NGO programming staff, university & secondary school teachers & students, others interested in the topics being addressed; No specific focused upon region: Acknowledge differences across/within countries (& non-English languages), Balance: general world interest & examples from specific area typologies
Categories (see categories pages)
bfb presents guideline from spreadsheet (i.e., how problem explanation & solution identification should help viewers who have the similar personally salient problems to consider whether they are motivated by how they are affected [risk perception] & how important & OK discussing these problems are [critical awareness]) – 2 minutes
play clip/s – together less than 1 minute
Ksenia highlights how clip/s exemplifies this guideline – 1 minute
(total 4-5 minutes)
bfb presents guideline (i.e., how solution identification & implementation explanation should help viewers to understand what is being done to address the problem & some initial ideas of how it can be done so that intention constraints might be overcome through positive outcome expectancy) – 2 minutes
play clip/s – ½ minute –
Anna highlights how clip/s exemplifies this – 1 minute
(total: 4 ½ - 5 minutes)
bfb presents guideline (i.e., how solution identification & implementation explanation should help viewers to understand what is being done to address the problem & some initial ideas of how it can be done so that intention constraints might be overcome through positive outcome expectancy) – a bit less than 2 minutes
play clip/s – 1:10 total
Ksenia highlights how clip/s exemplifies this – 1 minute
(total: 5 minutes)
Anna (5 minutes) – with as many slides, points, & clips as optimally makes key points
General risk communication conditions for success:
Once it has been established who the audience is, what is being communicated and how, and why it’s important have been answered, need to also consider:
Context: Rooted in the socio-cultural context in which the risk is understood
Content: There’s no point (in fact it can be counterproductive to) talking about the risk of certain hazards in environments where these will not occur
Delivery: Meaningful and coherent
Format and accessibility: Familiar, information salience and convenient to access
Relevant and salient to the audience
Process. How did we do it?
Process over product
“The process” is like learning a new language
5 minutes – bfb explain general idea & presentations, Ksenia explain ‘screening’, & Anna explain ‘creating’?
2 minutes – setup & 15 minutes activity = 17 minutes
[one of us explains how the carousel activity will work; the other explains the questions]
More detailed versions of questions:
1. What are the criteria that distinguish between good videos and bad videos for these purposes – and how and why do perceptions of these criteria differ across different contexts, different cultures, different topics, etc?;
2. Where can people get good videos (i.e., what sources to find them or what context/conditions in which to shoot them)?
3. How can videos most effectively contribute to two-way communication processes as a platform for dialogue (and not as only top-down approaches to convey information)? How do we use videos to encourage people to think beyond context-specific instructions toward ideas for discussion about effective modification for replication given the local context of problem causes/effects and solution implementation efficacy?
![Understanding Risk Forum 2018 Workshop/Launch
Good Practices TV:
Internet TV for Risk Communication
www.goodpracticestv.com - twitter: @gpraticestv
Bob Alexander, Ksenia Chmutina, Anna Hicks,
& JC Gaillard [in absentia]
Lights! Camera! Risk-Informed Action!:
Making & Using Videos for Effective
Communication of Risk &
Good Practices to Address Them](https://image.slidesharecdn.com/ur2018gptvpresentation15may18-180814053512/85/Ur2018-gptv-presentation15may18-1-320.jpg)
