A PowerPoint presentation about how lettering or typography is used to communicate a message using letters and pictorial images.

1. By Bernard E. Richardson | Master Teacher & Art Educator | 2022
© Bernard E. Richardson | 2022

2. Lettering as a graphic element
• Lettering can be a powerful descriptive graphic element used to
communicate a message.
• It can function as:
i. a printed word
ii. A pictorial image
i. selecting lettering styles (letterforms) which will
clearly reflect or show the message.
ii. Using spacing in forming the word.
This is achieved by:
• To acquire a variety of font styles visit www.dafont.com to research, find and
download other available lettering styles on your laptop, desktop or tablet.

3. i. a printed word
ii. A pictorial image

4. THE PRINTED WORD examples
• The designs are created using letters /words only to communicate the
message.
• The font style selected must be suitable
and communicate the message
successfully.
• It can be manipulated to communicate
the message as well.

5. THE PRINTED WORD examples

6. THE PRINTED WORD examples

7. THE PRINTED WORD examples

8. THE PICTORIAL IMAGE examples
• The designs are created using a combination of letters /words and a
pictorial image to communicate the message.
• The font style selected must be suitable and communicate
the message successfully.
• It can be manipulated to
communicate the message as well.

9. THE PICTORIAL IMAGE examples

10. THE PICTORIAL IMAGE examples

11. REFERENCES
• Porter, Tom & Goodman, Sue. (1983). Manual of graphic
techniques 3 for architects, graphic designers and artists:
typography & print. London: Butterworth Architecture
IMAGE COURTESIES
• https://i.pinimg.com/564x/fe/b4/35/feb435f9fcb56a6a402
e8c2a2a11e2a3.jpg

12. The End