Falmouth lecture - It's all in the Boogie

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Becky McOwen-Banks

Boogie marketing

Turismo Negócios

The communication world is constantly changing – so it makes sense that the approach to advertising is changing too

The world of press, poster, tv has remained pretty unchanged since the advent of colour, digital meanwhile…

It’s easier than ever to find out what people are interested in.. Discovery

It’s easier than ever to find out what people are interetedin.. Look everywhere..

and learn It’s easier than ever to find out what people are interetedin..

Is for Interaction Give people something to do, online, on TV, in life

Calling something viral doesn’t make it viral. Think about why people would tell others – and be honest!

Connect with fans, give them a reason to invest.. ..and you’ll always win.. NIN’s Ghosts I-IV was the best selling album on Amazon.com, when it was being given away for free by NIN themselves. Why? NIN were giving fans chance to pay for things that money couldn’t buy before, personal concerts, studio notes etc

Be true, someone will find out.. (This is the Internet)

Be.. to new ideas, to your babies growing up as you’d never imagined

Discovery Interaction Sharing Connection On-Point

Twitter: BeckyMcBBecky.mcw@geronimo.co.uk Thanks to: Leo Reynolds – flikr photo stream Sam Ismail – Slide sanity check and resident BOOGIE expertCreative strategist, Geronimo Eaon Prichard – the father of BOOGIE marketing Head of Digital, Geronimo http://eaonpritchard.blogspot.com/

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Falmouth lecture - It's all in the Boogie

1. Ready for part 2?

2. The communication world is constantly changing – so it makes sense that the approach to advertising is changing too

3. The world of press, poster, tv has remained pretty unchanged since the advent of colour, digital meanwhile…

4. And now for a bit of a BOOGIE…

6. Is for Discovery

7. It’s easier than ever to find out what people are interested in.. Discovery

8. It’s easier than ever to find out what people are interetedin.. Look everywhere..

9. and learn It’s easier than ever to find out what people are interetedin..

10.

11. Is for Interaction Give people something to do, online, on TV, in life

12.

13.

14. Is for Sharing

15. Make it spreadable.. But remember..

16. Calling something viral doesn’t make it viral. Think about why people would tell others – and be honest!

17. Facts don’t spread.. ..but stories do..

18. So give people a story

19.

20. Is for Connection..

21. Find your fans..

22. Connect with fans, give them a reason to invest.. ..and you’ll always win.. NIN’s Ghosts I-IV was the best selling album on Amazon.com, when it was being given away for free by NIN themselves. Why? NIN were giving fans chance to pay for things that money couldn’t buy before, personal concerts, studio notes etc

23.

24. Is for On-point

25. Be relevant (Context is everything)

26. Be true, someone will find out.. (This is the Internet)

27. Be.. to new ideas, to your babies growing up as you’d never imagined

28. A reminder of the 5 steps

29. Discovery Interaction Sharing Connection On-Point

30. Which can only lead to..

31. (Boogie Marketing is Awesome)

32.

33. Twitter: BeckyMcBBecky.mcw@geronimo.co.uk Thanks to: Leo Reynolds – flikr photo stream Sam Ismail – Slide sanity check and resident BOOGIE expertCreative strategist, Geronimo Eaon Prichard – the father of BOOGIE marketing Head of Digital, Geronimo http://eaonpritchard.blogspot.com/

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