2. The world is increasingly complex, competitive and fast paced. It is crucial to communicate to connect to move ideas forward and gain commitment for action.

3. The ability to communicate effectively is a competitive advantage.

4. Research shows that less than 33% of communication is effective.

5. The Outcome: Two-thirds of ideas and initiatives fail!

6. The Bottom-Line: “ Leaders of the past knew how to tell – leaders of the future will know how to ask.” Peter Drucker

7. Where are your relationships today? Think about the key challenges and obstacles that limit your potential to achieve effective communication and action.

8. The Greatest Challenges:

10. The Central Issue: Communicating to connect is more about feelings and less about facts. We need to ask the audience to understand the audience.

11. The Greatest Opportunities:

12. What’s Needed?

14. Communication and action happens effectively when people are treated as clients.

20. Personality affects how we communicate and connect. You and your audience may be different.

21. MBTI Type Indicator E I N S T F J P E I S N T F J P Promotional / Sales General Population 56 44 55 45 79 21 64 36 49 51 73 27 40 60 54 46

22. Kolbe: Instinctive Strengths

25. The power to communicate and connect is critical to success. It is not up to the audience to understand – it is our role.