At the start of his term in office in 2009, Bluprints undertook to decipher the DNA of Obama's vision for the US and the world in a mathematical formula, expressed in graphics, to capture the essence of what he was setting out to achieve during his tenure. At the time, it was a significant departure from his predecessor's leadership style, and therefore radical by comparison. Whether one agreed with his particular philosophy or not, the Bluprints' team was fascinated to be able to track how he would actually deliver on his promises of reform. Hence our compilation of 'The Obama Formula' book for which he very courteously sent us a personal thank-you letter
