Uneak White's Personal Brand Exploration Presentation
Marketing strategy 2018 (to double your leads)
1. with
Adam Franklin
Digital Marketing Strategy for 2018
(Double Your Leads….Without Paying a Cent to
Facebook, LinkedIn or Google)
You’re in the right place!
8. Do you have these in ‘the real world’?
• a successful, high-trust relationship-based
business
• subject matter knowledge and recognised
expertise
• a strong personal and professional network
• clients who know, like and trust you
Type YES or NO
9. How about these?
• authority
• runs on the board
• credibility & reputation
• word of mouth and referrals
….But it’s not reflected online because
of a self-confessed weakness!?
Type YES or NO
10. And do you also feel…
• Busy (…you’re in demand already)?
• Daunted by digital marketing or tech?
• Dismissive or unconvinced by social
media?
• You’re doing fine, you don’t need it
• A nagging urge to address your
weakness in social media?
Type YES or NO
12. In the next 75 minutes you’ll:
1. See that you already have ALL the
‘ingredients’ for a 2018 Marketing Strategy
2. Get the ‘recipe’ for doubling your leads
3. See ‘real life’ case studies of social media
4. Show you my 2018 strategy
5. Have all your questions answered…!
Are you ready…?
14. My “a-ha” moment
“Only 14% of people trust adverts
vs
90% of people trust
recommendations from a friend”
Source:
15. Social media is 6X more
trustworthy (than adverts)
My “a-ha” moment
16. I realised Social Media was the key to:
word of mouth & referrals
amplifying trust
staying front of mind
building authority
adding value
growing my network
increasing my leads
My “a-ha” moment
17. Building subject matter expertise & IP
… We can share this content on social media and add value to a wider
audience.
Building a valuable network of contacts.
…We can demonstrate this on LinkedIn and allow people to find and
refer us.
Building trust, authority and reputation
Our digital presence is a reflection of this and it allows us stay front of
mind and be easily found by prospects.
My “a-ha” moment
Like you, we’ve spent our careers
21. 2005
• No social media existed
• Non-techies
• Obsessed with seeing
what worked…!
• The world changed over
the next decade and we
had front row seats.
Started Bluewire Media
22. For a over a decade
We learned, took action and improve!
24. • Methodology & IP
• Quality Assured systems
& processes
• Speaking and consulting
• Great team, quality clients
• Wrote our book
Grew Bluewire to high 6 figure agency
2013
41. 41
• a successful business
• high-trust relationship-based
• subject matter knowledge
• a network
• clients who know, like and trust y
• authority & runs on the board
• credibility & reputation
• word of mouth & referrals
….But this isn’t reflected online
You have ALL the ingredients…!
43. THE RECIPE
Online Profile is a digital representation
of you & your business
Professional network = LinkedIn connections
Subject matter expertise = Content you’ve
published or lead magnet
Reputation = Social media reviews & testimonials
Authority = Visibility on Google
Word of mouth = People referring you via social
media
44.
45. 45
Mindset Myth #2:
“My clients aren’t on
social media”
(…and “I don’t want tyre kicker leads
off the internet!”)
46. Most in fact are.
And UNDENIABLY
that’s where our
attention is…!
71. 71
#2. My simple repeatable
strategy for 2018
1. Post on social media
2. Give away value
3. Connect with people
72. Adam Franklin
“How valuable has it been so far?”
1 - 10.
Want me to continue?
Half time.
Please type YES or NO
73. 73
Gets a photo on his iPhone
Posts daily styling pics on
Instagram
Tags clients and prospects in
the posts
@clayrondobrisbane
CASE STUDY #1:
Menswear retailer, Clay Rondo
74. 74
RESULT: 2 sales per
week via social media
…from people who didn’t
set foot in his store!
CASE STUDY #1:
Menswear retailer, Clay Rondo
80. 80
Shares pics to stays front
of mind
Is likeable & human which
amplifies TRUST…!
@nicholasgiven
CASE STUDY #4:
Real estate agent, Nicholas Given
81. 81
Took this photo on his iPhone
Posted to it Instagram &
Facebook
@nicholasgiven
CASE STUDY #4:
Real estate agent, Nicholas Given
82. 82
@nicholasgiven
Got a private message
(…from someone he wouldn’t
usually have seen, spoken to or
met with)
RESULT: Got the listing
Sold for $1.3M, one week later
CASE STUDY #4:
Real estate agent, Nicholas Given
94. For Toby and me, surfing is recreational. It costs us time
and $ so a negative ROI (but we enjoy it).
95. If you don’t surf, you might give it away or sell it on
eBay… neutral or slightly positive ROI
96. But if you’re Kelly Slater, you use the same surfboard
(ie the tool), and make a fortune (Huge ROI)
97. Same as Social Media
• Most people use it recreationally, and
scroll for fun = Negative ROI)
• Some people don’t use it at all = Neutral
ROI
• And a few people like you use it to
publish their expertise, connect with their
network, build their authority and double
their leads = Positive ROI.
98. 98
Optometrist, Dr Soojin Nam
Valuable giveaway
(aka lead magnet)
“I’m trying to launch content for dry eyes
for adult and patching activities for
kids... all with one intent to increase
appointments at our practices.”
102. www.bluewiremedia.com.au/Sept
Peter Barnes
Business Owner - Learn Fast Group
• 20,000 increase in web
traffic per month (from
2.5k to 22.5k)
• 15,000 increase in
email subscribers
• 0-10k podcast
downloads
Peter could’ve gone it alone….
103. www.bluewiremedia.com.au/Sept
Peter Barnes
Learn Fast Group
“We did the training and it totally transformed our business. Before
we did the course nothing was working. When we did the course we
discovered the power of creating content that people can consume
from us at no cost.
We started two years ago. Zero blogs, zero podcasts. We went from
zero website visits when we reconstructed our web presence on
advice from you guys … Last month we hit about twenty-two and a
half thousand web visits. That was fantastic.”
Peter could’ve gone it alone….
104. www.bluewiremedia.com.au/Sept
Dale Hoy
International wealth & retirement manager - Interretire.
“I like the clear, easy to understand videos providing
simple clear explanations of key digital marketing
concepts, supported by E-Books or Study notes.
The founders, Adam and Toby are very approachable
and very helpful in responding to questions in a prompt
manner.
In many ways they become unofficial business partners
to growing our business.”
Dale could’ve gone it alone….
106. Dale H: International wealth & retirement manager (VIC)
Shane H: Certified Financial Planner (NSW)
Benjamin H: Management consultant & advisor (QLD)
Meet some more students…
107. Keith P: Marketing strategy consultant (Seattle, WA)
Sonja R: Digital marketing consultant (Columbus, OH)
Ellena W: Property developer and project manager (NSW)
Meet some more students…
108. www.bluewiremedia.com.au/Sept
Andrew L: Mortgage & Finance specialist (Brisbane QLD)
Aaron C: Mortgage Solutions Specialist (Bendigo, VIC)
Tony E: Mortgage Choice Finance broker (Sydney, NSW)
Meet some more students…
109. Lou P: Real estate copywriter & marketing (Brisbane, QLD)
Brandon C: Fitness studio owner (Gold Coast, QLD)
Dayna H: Finance & investment coach (Brisbane, QLD)
Meet some more students…
110. Abigail G: Medical services manager (VIC)
Gemma G: Marketing consultant (Sydney & New York)
Mark H: Management consultant (Brisbane, QLD)
Meet some more students…
111. David J: Engineering consultant (Brisbane, QLD)
Jenish P: Podcast marketing consultant (WA)
Joey J: Orthodontic marketing consultant (QLD)
Meet some more students…
112. Kim M: Social media consultant (Suffolk, UK)
Janet J: Social media marketing consultant (Minneapolis)
Fabricio A: Consultant (São Paulo, Brazil)
Meet some more students…
113. Irwin M: Construction consultant (Escondido, CA)
Augusto M: Luxury real estate (Los Angeles, CA)
James L: Mortgage broker (Myaree, WA)
Meet some more students…
114. Mark K: Medical Practice Owner (Brisbane)
Andrea K: Social media consultant (WA)
Ollie B: Marketing consultant (Port Macquarie NSW)
Meet some more students…
115. Betsy M: Company president (Ohio, US)
Marc C: Video marketing consultant (Central Coast NSW)
Marcus R: Financial Adviser (Sydney, NSW)
Meet some more students…
121. students.bluewiremedia.com.au
This is the system for successful, high-trust,
relationship-based businesses to double their
leads
— without paying a cent to Facebook, LinkedIn,
Instagram or Google — especially if you’re busy,
in-demand and a bit daunted by digital
marketing.
122. What you’ll create:
• Free giveaway (lead magnet)
• Landing page
• Email marketing funnels
• Pages ranking on Google
• Effective social media strategy
• Authentic videos
• Content to stay top of mind
• System to double your leads - guaranteed!
• Powerful network of peers
122
123. 123
What you get:
• 8 week foundational training course (8 modules)
• Membership area (15+ existing masterclasses, new
one each month)
• Student community (350+ peers)
• Keynote presentations (8 of Adam’s presentations)
• Bonus 1-on-1 with Adam
• Bonus 1-on-1 with Toby
• Graduation badge and certificate
• Ticket to our live event (in Feb 2018)
125. 125
Module #1: Web Strategy ($197 value)
Lesson 1: Your Web Universe
Lesson 2: Buyer Personas
Lesson 3: Document your web strategy
Lesson 4: Content Marketing and the Sales Funnel
Lesson 5: Mapping out your ‘Customer Journey’
129. 129
Module #5: Social Media ($197 value)
Lesson 1: Social Media Strategy
Lesson 2: Social Media Guidelines
Lesson 3: How to Handle Negative Comments
131. 131
Module #7: Broadcast Media ($197 value)
Lesson 1: YouTube
Lesson 2: Podcasts
Lesson 3: Webinars
Lesson 4: Public speaking and conferences
132. 132
Module #8: Action Plan & Pro Tools ($197 value)
Lesson 1: Getting help
Lesson 2: ProTools
Lesson 3: The Action Plan
133. Membership Area ($2,000 value+)
Monthly Masterclasses, Student Hot Seats, Live Q&As, Expert
lessons and more. 15 lessons and growing.
Membership Area
135. 1. Effective Social Media Marketing in 15 Minutes a Day
2. How to grow an email list using a podcast
3. Killer Digital Strategies
4. Attracting New Business
5. Supercharge your Brand with Social Media
6. Time-Effective Use of Digital Platforms
7. Mining Your Existing Database
8. How to build relationships using a podcast
All professionally recorded and edited (*includes slides
and cliff notes PDFs)
Adam’s Keynote Presentations
8 Presentations ($1000+ value)
136. Facebook Group
Invite-only
Join 350+ business
owners, service
professionals &
marketing consultants
Lots of members have
already connected and
done business together!
Community & Accountability
is super valuable!
142. 1 x ticket to a 1 Day DOING Workshop in Australia
2018 in Sydney (13th,14th Feb) & Brisbane (21st, 22nd)
bluewiremedia.com.au/eofy$597 value
LIFETIME ACCESS BONUS
*LIMITED TO FIRST 20 PEOPLE
143. Get lead magnet, landing page & email
autoresponder
DONE in the first 4 weeks
GUARANTEE #1
adam@bluewiremedia.com.au
144. Double Your Leads in 8 weeks
GUARANTEE #2
adam@bluewiremedia.com.au
145. 60 Day “No Questions Asked”
Personal Money Back Promise
GUARANTEE #3
adam@bluewiremedia.com.au
146. students.bluewiremedia.com.au
FOUNDATION PROGRAM: 8 week Web Marketing That Works Course —
8 modules, 30+ short video lesson + 9 workbooks ($1,673 value)
MEMBERSHIP AREA: Monthly Masterclasses ($2,000+ value)
COMMUNITY & ACCOUNTABILITY: Facebook group (350+ students)
KEYNOTE PRESENTATIONS: 8 of Adam’s talks ($1000+ value)
GRADUATION: Badge and Certificate
BONUS: 1-on-1 call with Toby Jenkins ($497 value)
BONUS: 1-on-1 call with Adam Franklin ($497 value)
OPTIONAL UPGRADE: VIP Coaching Accelerator for 8 x 1-on-1
consults.
TICKET TO LIVE EVENT: Lifetime students only: Ticket to workshop in
Australia ($597) *First 20 students only.
_______________
TOTAL VALUE: $7,455+ USD
JOIN NOW
148. UPGRADE to VIP COACHING
ACCELERATOR
for $1,500 USD
8 weekly 1-on-1 coaching
calls with Adam or Toby
(usually $2,000 USD )
bluewiremedia.com.au/join
152. www.bluewiremedia.com.au/Sept
IT’S FOR:
• High-trust relationship-based service businesses
….mortgage brokers, wealth advisors, consultants,
insurance brokers, financial planners, real estate agents,
lawyers, trainers, educators, doctors, engineers.
• Successful business owners
• Digital marketing consultants
BUT NOT FOR:
• Full time bloggers or internet marketers
• Startups, aspiring entrepreneurs or struggling businesses
bluewiremedia.com.au/join
153. www.bluewiremedia.com.au/Sept
IT’S FOR PEOPLE:
• Ready to take action
• Ready to end their self-confessed weakness in digital
• Who are enthusiastic learners and do-ers
• Who have the ‘ingredients’ but need the recipe
• Who are a bit scared and need a helping hand
BUT NOT FOR PEOPLE:
• Having a last ditch attempt to ‘save’ their business
• Who don’t have the ‘ingredients’ to work with
bluewiremedia.com.au/join
155. www.bluewiremedia.com.au/Sept
Lou Piasecki
Copypaste - Real estate copywriter & marketing professional
“I thought the process would take time. Thankfully the
program made me realise I was already sitting on
perfectly good content that could serve as my ‘give
aways’.
I already had two documents that I could send to my
prospects to make their life easier and in turn keep my
business front of mind.”
bluewiremedia.com.au/join
157. www.bluewiremedia.com.au/Sept
“The key sticking point for me was the question
of ROI…
I was both excited and surprised to learn that the
guys are happy for you to take the course
workbooks and use them with clients.
As a marketing consultant I can generate
revenue from Day One.”
Darren Pearce
Marketing consultant - Marketing ER
bluewiremedia.com.au/join
160. www.bluewiremedia.com.au/Sept
“Adam & Toby are the real deal”
— Valerie Khoo, author Power Stories
“Adam & Toby help you become the success story that
others want to copy”
— Brian Solis, author Whats the Future of Business
bluewiremedia.com.au/join
161. www.bluewiremedia.com.au/Sept
“The content this guy’s produced is outstanding”
— Tom Panos, Australia’s #1 real estate coach
“Adam & Toby get it”
— Jeff Bullas, author Blogging the Smart Way, #11
Forbes Social Media Power Influencer
bluewiremedia.com.au/join
163. Web Marketing That Works
60 MINUTE
FAST ACTION TAKER BONUS
bluewiremedia.com.au/join
164. FOUNDATION PROGRAM: 8 week Web Marketing That Works Online Course — 8
modules, 30+ short video lesson + 9 workbooks ($1,673 value)
MEMBERSHIP AREA: Monthly Masterclasses ($2,000+ value)
COMMUNITY & ACCOUNTABILITY: Facebook group (350+ students)
KEYNOTE PRESENTATIONS: 8 of Adam’s talks ($1000+ value)
GRADUATION: Badge and Certificate
BONUS: 1-on-1 call with Toby Jenkins ($497 value)
BONUS: 1-on-1 call with Adam Franklin ($497 value)
OPTIONAL UPGRADE: VIP Coaching Accelerator for 8 x 1-on-1 consults.
TICKET TO LIVE EVENT: Lifetime students only: Ticket to workshop in Australia
($597) *First 20 students only.
________________________
TOTAL VALUE: $7,455+ USD
JOIN NOW
bluewiremedia.com.au/join