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See the Possibilities
of Social Media
• Is it a Fad?
• Your worst fears
• Twitter, Facebook, Blogs, Email, LinkedIn &
YouTube
• Social Media Strategy
• Q&A
Adam Franklin,
Marketing Manager
2
4
Who’s	
  next?
You?
#hire14@Franklin_Adam
5
#hire14
Tweet	
  Tweet!	
  
	
   	
   	
   	
  	
  	
  	
  	
   	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
	
   	
  	
  @Franklin_Adam
	
   	
   	
  
	
  	
  	
  @Bluewire_Media
	
  Tweet	
  Tweet
#hire14@Franklin_Adam
Show of hands
up we get
#hire14
#hire14
Weiner-­‐gate #hire14@Franklin_Adam
Tools #hire14@Franklin_Adam
Don’t	
  have	
  7me?
No time?
#hire14@Franklin_Adam
#hire14@Franklin_Adam
Monitor
#hire14
Men;on
#hire14
#hire14
Relax…
Just	
  like	
  real	
  life! #hire14@Franklin_Adam
Twi:er #hire14@Franklin_Adam
1. Facebook	
  comments	
  
Facebook@Franklin_Adam #hire14
INVEST
Blogging@Franklin_Adam #hire14
Blogging	
  A:racts	
  More	
  Visitors
Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
24
Remarkable	
  content
#hire14@Franklin_Adam
Done	
  the	
  
work
Email	
  Marke;ng
$1	
  spent
$41	
  return
#hire14
 
Email	
  is	
  best.	
  Remember	
  1995?
#hire14
 
Darren	
  Rowse	
  aka	
  @ProBlogger
 
Dear	
  Rich
Will	
  It	
  Blend?
Cost?	
  $50
Views:	
  10,656,840
Total	
  Video	
  Views:	
  	
  192,351,121
	
  	
   	
   	
   700%	
  
Results?
#hire14
@Franklin_Adam
LinkedIn
#hire14@Franklin_Adam
@Franklin_Adam
LinkedIn
#hire14@Franklin_Adam
LinkedIn
#hire14
Social	
  Strategy	
  -­‐	
  Beginner
1.	
  Set	
  up	
  pages	
  	
  	
  
#hire14
Social	
  Strategy	
  -­‐	
  Beginner
1.	
  Set	
  up	
  pages	
  	
  	
  
2.	
  Secure	
  your	
  URL	
  	
  	
  
#hire14
Social	
  Strategy	
  -­‐	
  Beginner
1.	
  Set	
  up	
  pages	
  	
  	
  
2.	
  Secure	
  your	
  URL	
  	
  	
  
3.	
  Publish	
  content	
  &	
  enable	
  sharing
#hire14
Social	
  Strategy	
  -­‐	
  Beginner
1.	
  Set	
  up	
  pages	
  	
  	
  
2.	
  Secure	
  your	
  URL	
  	
  	
  
3.	
  Publish	
  content	
  &	
  enable	
  sharing
4.	
  Watch	
  and	
  listen
#hire14
Social	
  Strategy	
  -­‐	
  BeginnerSocial	
  Strategy	
  -­‐	
  Beginner
1.	
  Set	
  up	
  pages	
  	
  	
  
2.	
  Secure	
  your	
  URL	
  	
  	
  
5.	
  Join	
  in
3.	
  Publish	
  content	
  &	
  enable	
  sharing
4.	
  Watch	
  and	
  listen
#hire14
Social	
  Strategy	
  -­‐	
  Intermediate#hire14
#hire14
44
46
“Train	
  hard,
	
  win	
  easy”
Sean	
  Bowes
www.bluewiremedia.com.au/speaking/hire14
Thank	
  you.
!
Adam.Franklin@BluewireMedia.com.au
@Franklin_Adam
1300 258 394
www.bluewiremedia.com.au/speaking/hire14

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Hire 14: See the Possibilities of Social Media (HRIA)