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Top 5 Video Marketing Trends in 2016

The year 2015 saw the rise in use of visual content by both B2B and B2C marketers. The trend is expected to continue in 2016, facilitating the development of this promising segment of digital marketing.

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Top 5 Video Marketing Trends in 2016

  1. 1. Top 5 Video Marketing Trends in 2016
  2. 2. Video Stirring TransformationVideo Stirring Transformation The year 2015 saw the rise in use of visual content by both B2B and B2C marketers. The trend is expected to continue in 2016, facilitating the development of this promising segment of digital marketing.
  3. 3. Video Stirring Transformation(contd.) Use of video content has proven to be very effective, leading to a 50% increase in CTR and also a 35% increase in customer loyalty. Recent predictions state that video will account for 69% of all internet traffic by 2017. Video Stirring Transformation(contd.)
  4. 4. Video – Revolutionizing Business Statistics Video – Revolutionizing Business Statistics Content with relevant images gets 94% more views than content without relevant images.
  5. 5. Video – Revolutionizing Business Statistics (contd.) Video – Revolutionizing Business Statistics(contd.) Researchers discovered that colored visuals increase people's willingness to read a piece of content by 80%
  6. 6. Video – Revolutionizing Business Statistics (contd.) 72% of B2B buyers watch videos throughout their entire path to purchase Video – Revolutionizing Business Statistics(contd.)
  7. 7. Video – Revolutionizing Business Statistics (Contd.) Video – Revolutionizing Business Statistics(contd.) 49% increase in revenue for marketers using video for marketing
  8. 8. What 2016 has in store for Video Marketing? With marketers learning to leverage the benefits of using visual content to improve customer engagement, better educate prospects, trigger lead generation and boost conversion rates Let’s have a look at the five video marketing trends predicted for the year 2016 - What 2016 has in store for Video Marketing?
  9. 9. More Focus on Branded Video Content More Focus on Branded Video Content Branded videos can range from interviews and behind-the-scenes footage to dramatic shorts and product promos. The value of branded video content is going to increase noticeably in the days to come with marketers embracing the significance of this evolving tactic in great numbers.
  10. 10. More Focus on Branded Video Content (contd.) More Focus on Branded Video Content For instance, You Tube with more than Four Billion views per day is the second most popular search engine in the world and the third most visited website
  11. 11. Landing page videos and product videos Landing page videos and product videos As video has led to increase in conversions up to 80%, marketers are likely to continue finding ways to integrate more video on landing pages and “About Us” pages. More use of background videos is expected in 2016
  12. 12. Use of GIFs on Social Media ChannelsUse of GIFs on Social Media Channels You can expect to see increase in use of GIFs as these moving images are very useful for sharing shorter versions or teasers of longer-form video content. Perfect for telling stories in a short timeframe, the motion in animated GIFs give marketers an advantage while competing for attention in crowded newsfeeds
  13. 13. Storytelling via Live StreamingStorytelling via Live Streaming Stats have proved that people spend 3x more time watching Facebook Live videos compared to normal videos. Came into existence in 2015, Market and Periscope are quite popular as real-time storytelling or live-stream social platforms, enabling users to live-stream videos to their followers.
  14. 14. Storytelling via Live Streaming(contd.) As the possibilities created by social live-streaming looks exciting, its sure to evolve further in 2016 Storytelling via Live Streaming(contd.)
  15. 15. Video in Email MarketingVideo in Email Marketing It has been observed that use of the word “video” in an email subject line has been effective in boosting open rates by 19% and click-through rates by 65% with reduction in unsubscription rate by 26%.
  16. 16. Video in Email Marketing (contd.) Video in Email Marketing(contd.) Marketers are likely to rely more on videos that are short and relevant.
  17. 17. Video in Email Marketing (contd.) Video in Email Marketing(contd.) Brands may use video content in an email for explanatory content, customers’ testimonials and detailed view of the product.
  18. 18. About Blue Mail Media

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