Looking at how ERP solutions can automate your end-to-end business processes, helping you to scale your business towards multi-channel and keep up in an increasingly digital world.

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BlueBridge One
From wholesale to multi-
channel: lessons to learn on
the journey to growth

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Enabling transitions
in business
growth
§ Is your wholesale distribution business ready to go multi-channel?
§ Unsure as to how you can reach new customer and territories, and
create a cohesive brand experience online and offline?
§ Are your current systems struggling to support the growth of your
business?
§ ERP solutions can automate your end-to-end business processes,
helping you to scale your business towards multi-channel and keep up
in an increasingly digital world

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Distributors who are
ready for growth
Is your business ready to expand from pure-play distribution to multi-
channel selling?
§ You’re looking to reach new audiences and territories
§ You feel ready to launch your own branded products and sell B2C
§ A priority is to fulfil customer expectations of a cohesive customer
experience that flows from online to in-store
§ B2B wholesale custom has flourished, with increased demand for stock
and new products

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The journey to
multi-channel
Steps on the path from wholesale distributor to multi-channel business:
§ Wholesale distributor sells products to B2B customers from a single
location
§ Increase in B2B customers call for introduction of ecommerce portal
and additional warehouse space
§ Business begins selling directly to B2C customers via ecommerce, using
their own website and third party market places such as Etsy and
Amazon
§ Concessions may be opened in the stores of other larger name brands
§ When demand for products increases, the brand may decide to open
their own bricks and mortar stores, progressing into new locations as
and when successful

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Providing a cohesive
customer experience
Selling through multiple outlets requires a cohesive approach:
§ Digitally savvy customers expect to see a seamless continuation of
brand messages and integrated campaigns across ecommerce, social
media and in-store platforms
§ Reaching customers through multiple outlets and channels brings
unlimited possibilities for brand communications
§ Increased opportunities for collecting customer information and
capturing marketing data

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Challenges of multi-channel
growth
Expanding from wholesale distribution to multi-channel selling brings
challenges as your business grows:
§ Increased order volumes and demand for stock requires improved
inventory management and logistics
§ Administrative processes, existing systems and manual procedures
come under strain and need to be upgraded
§ Disparate and duplicate customer data may be obtained from multiple
sources
§ Tax compliance obligations from trading in various territories globally
§ Lack of real-time visibility

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Solutions with
business management
software
Integrate business systems and streamline redundant processes:
§ Automating processes helps you to scale quicker
§ Manage, centralise and standardise processes across multiple locations
§ A single business management system can support ERP, CRM,
ecommerce and EPOS operations and provide real-time visibility
§ Implement a system that supports multi-currency trading and oversees
tax compliance
§ Intelligent order processing from multiple channels
§ Collate customer data across sales channels and have it all available it
one system

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Summary
§ As you grow towards multi-channel operating, an ERP system will
ensure your processes are able to cope with increased demand and
expansion
§ The key to success is understanding how your business needs might
change as you expand into multi-channel selling, and investing in a
solution capable of embracing that evolution
§ Working with an expert partner that has extensive experience managing
ERP implementations in your sector can greatly reduce risk and enhance
the end result
§ That partner can also help you further down the line, as ERP ROI is
about constantly developing the way the solution works for your
organisation

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Why BlueBridge
One?
§ Most experienced NetSuite integrator operating across the UK
and EMEA
§ Award winning NetSuite solutions for multichannel distribution
§ Wealth of organisational knowledge for developing Wholesale
Distribution solutions
§ Provide business solutions to 350+ growing and mid-size
companies
§ Customer deployments range from 2 to 100+ NetSuite users
§ Committed to delivering value and developing enduring
partnerships
§ Rapid deployment to ensure fastest time to recoup ROI

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Full white paper
§ Download the full white paper: From wholesale to multi-channel;
lessons to learn on the journey to growth.
§ http://www.bluebridgeone.com/s.nl/it.I/id.148/.f

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BlueBridge One
www.bluebridgeone.com