This document outlines a 4-step growth hacking process: 1) Product-market fit - developing a product that solves users' needs based on data and feedback. 2) User acquisition - attracting users through pull, push, and product strategies. 3) Activation - defining and optimizing the actions that lead users to engage with the product. 4) Retention and optimization - focusing on retaining users over time by listening to them, improving the product, and engaging users. The document provides 13 questions to guide growth hacking efforts at each step around understanding users and optimizing the product, marketing, and user experience.

1. GROWTH HACKING
A step by step approach, one
question at a time

2. Growth hacking is a
process rather than
an action. Growth
doesn’t stop so
should growth
hacking.

3. A 4 steps process
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“Make stuff that
people want” – Paul
Graham, Founder
@ YC
Through data,
experimentations,
and users’
feedback you need
to develop a
product that is
being validated by
your targeted
audience.
Product Market Fit
User
Acquisition
Activation
Retention &
Optimization
Find your hacks to
quickly grow your user
base among your core
target.
Use pull, push, and
product strategy to
attract users.
“The job of a growth
hacker is to try a lot of
ideas, ruthlessly
optimizing successes
and quickly discarding
dead ends.” – Paul
Rosania, Product @
Slack
Define (and track) which
actions lead to the
activation of a user.
Each action needs to be
translated into actionable
goals.
Goals need to be
breakdown until they
correspond to a set of
single actions that are
easier to implement.
The growth hacker job is
to make the activation
path as clear and easy as
possible for the users.
Optimizing your retention
rate is the single most
efficient way to increase
your revenue and number
of users.
Optimizing for retention
imply:
- Listening to users
(both active and
quitting)
- Add improvements to
your products
- Focusing on key
features
- Engaging with your
users

4. This is our methodology, but it might as well
be your Growth Hacking checklist.
If you have issue answering one or more of
these questions, we are here and happy to
help.

5. Everything start with a
product

6. Your why, the keystone of your strategy, is it strong
enough to support your whole strategy for years, did it
change from time 0?
#1 | What are you
trying to solve?
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7. Identify who your key users will be, be very specific.
Uber  30 something working for tech companies
Airbnb  people going to conferences and wanting to
meet new people
#2 | Who is this
product for?
7
How to find out:
Blog, join related communities, ask people…

8. Does it really solve their issue?
Is there any switching cost?
Is it worth it to use it?
#3 | Why would they
use it?
8
How to find out:
Interview potential users, market research…

9. Start your product with the most basic features you need
to deliver value.
#4 | Your MVP
9

10. Refine your MVP as you go, collecting data, doing user
interviews, adding new features, improving the UX…
#5 | Feedbacks, analytics,
and optimization
10

11. Acquire your users

12. Identify the places where your potential users are, both
on line and off line
– cities
– events
– social media
– blog
#6 | Where is your
audience?
12
How to find out:
Market research

13. • SEO
• Social media
• Word of mouth
• Subway ads
• …
#7 | How do they find
your product?
13
How to find out:
Blog, join related communities, ask people…

14. Be creative, and rely on testing and data!
#8 | How do you reach them?
Show your hacks
14

15. Leads are good, Users are way
better…

16. That’s pretty much the moment where your users find out
how cool your product is, or if it’s just meh…
#9 | When is your
wow moment?
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How to find out:
Analytics, user interviews…

17. #10 | When do they
become users?
17
Define activation goals to find out.
How to find out:
Analytics, user interviews…

18. #11 | Is there any
blockage point?
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How smooth is the process? Is there anything that might
refrain or stop a potential user?
How to find out:
Analytics, user interviews…

19. “Retention trumps
acquisition”

20. #12 | Are your users
staying? Why?
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How often are your users coming back? Are these
results consistent for your kind of product?
What make them come back? What make them leave?
How to find out:
Analytics, user interviews…

21. #13 | Do they spread
the word?
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How good is your referral system, word of mouth, social
share… ?
Why are they spreading the word? Why aren’t they?
How to find out:
Analytics, user interviews…

22. antoine@blooswell.com | : Blooswell | : @WeAreBlooswell
www.blooswell.com
Growth hacking is a
mindset.
Do you have it?
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