Are you making a new website for your business or redesigning an existing website? Here are 5 web usability tips that you must know first!

1. Five Web Usability Tips For a Fresh
& Sticky Website
Small Business Online Marketing Tips By

2. Planning to build a new website
or redesign your existing site?
Before deciding on investing in a new web site,
don’t forget to do your research.
Your goal is to build an attractive, informative,
fresh and easy-to-remember site.

3. Your Website = Online Face of
Your Business
Keep in mind that your site is one of the most
important marketing tools you have.
It’s the tool that helps you to inform your
clients, connect with them, and sell your
products.

4. Businesses Must Be Innovative
Most entrepreneurial books and business
consultants emphasize the importance of
innovation: you must offer something that’s at
least ten times better, cheaper, and more
unique than your competitors.
Otherwise, your chances for survival are low.

5. In short, your site is:
• your business’s face to the world
• your virtual platform to provide services
• your marketing tool to attract clients

6. Once you have selected a competitive
marketing agency, make sure they are
knowledgeable in web design and web
usability.

7. What do we mean by web usability?
According to Jakob Nilsen’s article “Usability
101”:
Usability is a quality attribute that assesses
how easy user interfaces are to use.
The word "usability" also refers to methods
for improving ease-of-use during the design
process.

8. Nilsen defined usability through 5
quality components.
We have 1 helpful tip for each category, so
keep reading!

9. Learnability: How easy is it for users to
accomplish basic tasks the first time
they encounter the design?
Tip #1: Count the
number of clicks
the user has to
do in order to
accomplish his
goal.

10. Efficiency: Once users have learned
the design, how quickly can they
perform tasks?
Tip #2: Make the design easy to navigate.
Time yourself using the site and have a small
pilot test, 5 people is a good number of
people to use for testing your site.

11. Memorability: When users return to
the design after a period of not using
it, how easily can they reestablish
proficiency?
Google is a
great example
of practicality
and simplicity.

12. Tip #3: Ask your pilot group to come back to
your site and see if they remember how to
use it. Time them and see if they spend less
time accomplishing the same goal.

13. Errors: How many errors do users
make, how severe are these errors,
and how easily can they recover from
the errors?
Tip #4: Ask the user to record errors. How
many times did they make mistakes?

14. Satisfaction: How pleasing is it to
use the design?
Amazon does a
great job helping
their users
remember what
they like and take
them to the right
place.

15. Tip #5: Make sure you are not using the
following types of design:
• Autoplay animation
• Music without a pause option
• Blinking banners
• Flashing bright colors
• Annoying popups

16. Nowadays, it is quite easy to create your own
free site.
These build-your-own website tools usually
offer you templates with little or limited
design and without web usability in mind.
As a result, companies struggle a lot to keep
the sites running efficiently.
If your site looks like a Christmas tree, please
hire a professional.

17. Thank You
Are you a small business owner and would like
strategy, marketing, content or design
assistance?
Please contact us:
bloominari.com | 619-354-1118 | info@bloominari.com