How to Improve User Experience overviews aspects of website user experience.

1. How to Improve
User Experience

2. Design &
Development Research
Nurturing
Continuous
Improvement
User
Experience

3. Design &
Development Research
Nurturing
Continuous
Improvement
User
Experience

4. Design &
Development Research
Nurturing
Continuous
Improvement
User
Experience

5. Design &
Development Research
Nurturing
Continuous
Improvement
User
Experience

6. User
Experience
Design &
Development Research
Nurturing
Continuous
Improvement

7. User
Experience
Who are your members? !
What is important to them?!
Personas
Hook (i.e., Stadium Speech)!
Problem or Need!
Evidence (e.g., market data)!
Solution (Start with Why: What do you believe?)!
Invite to Act!
Education-Based Marketing

8. User !
Experience
Design &
Development Research
Nurturing
Continuous!
Improvement
Design discovery!
Web and graphic design skills
Design
Content strategy and development!
Website programming (e.g., HTML, CSS, PHP) !
Content Management System (CMS) (e.g., WordPress)!
Development

9. See what people do on your website!
Conversion rate metrics!
Example: Google Analytics!
Attitudinal Research
Understand why people do what they do!
Learn user’s beliefs!
Example: intercept surveys
Behavioral Research
User !
Experience
!
nt Research
Continuous!
Improvement

10. Re-engage leads and current members!
Customer Relationship Management System (CRM)!
Example: smart email marketing
Retargeting
Re-engage website visitors!
Example: Google Retargeting Ads
Customer Relationship Management
User !
perience
Nurturing

11. User !
Experience
Continuous!
Improvement
Work together to accomplish growth goals!
Ongoing conversion optimization!
Technical support
Ongoing Conversion Optimization
Calculate conversion rates!
Run experiments to improve conversion!
Example: a/b test
Long-Term Partnership
Continuous
Improvement

12. Get Started:
Three Simple Steps

13. Get Started: Three Simple Steps
1 Build a user-focused website that you like

14. Get Started: Three Simple Steps
1 Build a user-focused website that you like
2 Set up website analytics

15. Get Started: Three Simple Steps
1 Build a user-focused website that you like
2 Set up website analytics
3 Test website conversion rates

16. Get Started: Three Simple Steps
1 Build a user-focused website that you like
2 Set up website analytics
3 Test website conversion rates