The automobile industry is one of the most impacted by social media conversations, which have a significant effect on opinion and purchase. Also, given the capital intensive nature of the business, and the criticality of new launches, brand owners are increasingly looking at the social web for marketing and deeper analysis to understand brand and sales impact. Moving away from the vanity indices, the 'Blogworks IndiaAuto Social Index' aims to correlate social metrics, consumer sentiment and sales data to provide marketers and brand owners with actionable insights. Through leaderboards that we have created, the report will help auto brands to monitor their performance vis-à-vis their competitors over a period of time. This monthly report will show online movements in brand conversations and impact.

1. IndiaAuto
Social Index
September 2013
#indiautosocial
All content copyright Scenario Consulting Pvt. Ltd.

3. ABOUT THE REPORT
The automobile industry is one of the most impacted by social media conversations,
which have a significant effect on opinion and purchase. Also, given the capital
intensive nature of the business, and the criticality of new launches, brand owners are
increasingly looking at the social web for marketing and deeper analysis to understand
brand and sales impact.
Moving away from the vanity indices, the 'Blogworks IndiaAuto Social Index' aims to
correlate social metrics, consumer sentiment and sales data to provide marketers and
brand owners with actionable insights.
Through leaderboards that we have created, the report will help auto brands to monitor
their performance vis-à-vis their competitors over a period of time. This monthly report
will show online movements in brand conversations and impact.
3

4. INDEX
brand and category
leaders
most mentioned
brands
blogworks vibrancy
index
buzz vs sales
monitor attributes and
nameplates by
categories
channels and channel
behaviour
LEADERBOARD
BUZZ
CATEGORY
CHANNELS
BRAND
DASHBOARD
07
12
18
52
57
monitor health on the
web through the brand
dashboards

5. EXECUTIVE SUMMARY
MOST MENTIONED BRAND
~ With the launch of the facelifted Innova, Toyota emerged as the most mentioned brand in September
2013.
~ Tata Motors continued to stay at the 2nd position. The brand mentions were because of the launch of
Tata Nano with diesel engine.
~ Hindustan Motors witnessed a 588% jump in volume of mentions generated by the Ambassador Encore
diesel taxi. It was the top gainer in terms of rank.
MONTHLY SENTIMENT BY BRAND
~ Toyota: Launch of the facelifted Toyota Innova contributed a significant 41% to the positive mentions
for the brand. The positive mentions were primarily around the extensive use of chrome which gave
the car a premium look. Different auto magazines which featured reviews of the facelifted Innova
were widely shared.
~ Tata Motors: Negative sentiment increased and positive sentiment decreased for Tata Motors.
Tata Nano and Tata Aria contributed the most to the negative sentiment. News of launch of Tata
Nano with diesel engine received negative feedback from people for the rising prices of diesel.
Price of Tata Aria in comparison to other vehicles in the same segment contributed to negative
mentions.
BRAND VIBRANCY INDEX (BVI)
Jaguar and Bentley emerged as the most vibrant brands in September 2013.
5

6. EXECUTIVE SUMMARY
BUZZ V/S SALES
The section shows social metrics, consumer sentiment and sales data.
CONVERSATION MAKER OF THE MONTH
~ There was no conversation maker in September 2013.
TOP CATEGORY
~ By total mentions, Mid-size sedan emerged as the most talked-about category. Toyota Etios
launching the limited edition of Etios Xclusive contributed to buzz for Toyota Etios in the Mid-size
sedan segment.
~ By Brand Vibrancy Index, Hybrid/ Green cars was the most vibrant category in September 2013.
Positive mentions around Toyota Camry Hybrid helped Hybrid/Green segment to move up to the 1st
position in September 2013.
CHANNEL BEHAVIOUR BY CATEGORY
An in-depth look into which channels the conversations are taking place on, and how we can
categorise the participants according to whether they are Spectators, Owners, Experts, Prospects,
Media, Online Influencers or Bloggers.
6

7. brand and category leaders
LEADERBOARD
07

9. LEADERBOARD
SUV
Rank
SMALL HATCHBACK
Top-5 Most Mentioned
Nameplates - SUV
MID SIZE SEDAN
BIG HATCHBACK
Top-5 Most Mentioned
Rank Nameplates – Small
Hatchback
Top-5 Most Mentioned
Rank Nameplates – Mid size
Sedan
Top-5 Most Mentioned
Rank Nameplates – Big
Hatchback
1
Tata Aria
1
Tata Nano
1
Toyota Etios
1
Ford Figo
2
Renault Duster
2
Hyundai Grand i10
2
Fiat Linea
2
Fiat Grand Punto
3
Nissan Terrano
3
Hyundai i10
3
Tata Manza
3
Tata Vista
4
Ford EcoSport
4
Maruti Suzuki Alto
4
Honda City
4
Maruti Suzuki Swift
5
Mahindra Scorpio
5
Honda Brio
5
Renault Scala
5
Tata Indica
Rank
Top-5 Most Vibrant
Nameplates - SUV
Top-5 Most Vibrant
Rank Nameplates – Small
Hatchback
Top-5 Most Vibrant
Rank Nameplates – Mid size
sedan
1
Tata Safari
1
Hyundai EON
1
Maruti Suzuki Swift Dzire
1
Maruti Suzuki XA Alpha
1
Maruti Suzuki WagonR
1
Nissan Sunny
3
Nissan X-Trail
3
Hyundai Grand i10
1
4
Nissan Terrano
4
Honda Brio
5
Toyota Fortuner
5
Hyundai Santro Xing
Top-5 Most Vibrant
Rank Nameplates – Big
Hatchback
1
Skoda Fabia
1
Maruti Suzuki Ritz
Hyundai Verna
3
Honda Jazz
4
Honda City
4
Tata Indica
5
Tata Manza
5
Toyota Etios Liva
9

10. LEADERBOARD
EXECUTIVE SEDAN
MUV/MPV
SPORTS CARS
LUXURY SEDAN
Top-5 Most Mentioned
Rank Nameplates –
Executive Sedan
Top-5 Most Mentioned
Rank Nameplates – MUV /
MPV
Top-5 Most Mentioned
Rank Nameplates – Sports
Cars
Top-5 Most Mentioned
Rank Nameplates – Luxury
Sedan
1
Skoda Octavia
1
Toyota Innova
1
Lamborghini Aventador
1
Toyota Camry
2
Honda Civic
2
Maruti Suzuki Ertiga
2
Audi R8
2
Skoda Superb
3
Toyaota Corolla Altis
3
Tata Sumo
3
Lamborghini Gallardo
3
Audi A4
4
Maruti Suzuki SX4
4
Chevrolet Tavera
4
Porsche 911
4
Honda Accord
5
Skoda Laura
5
Mahindra Bolero
5
Land Rover Range Rover
Sport
5
Audi A6
Top-5 Most Vibrant
Rank Nameplates –
Executive Sedan
Top-5 Most Vibrant
Rank Nameplates – MUV /
MPV
Top-5 Most Vibrant
Rank Nameplates – Sports
Cars
Top-5 Most Vibrant
Rank Nameplates – Luxury
Sedan
1
Hyundai Elantra
1
Toyota Innova
1
Jaguar F-Type
1
Toyota Camry
1
Maruti Suzuki SX4
2
Maruti Suzuki Ertiga
1
Porsche 911
1
Mercedes E-class
3
Skoda Laura
3
Mahindra Xylo
1
Mercedes SLS-Class
1
Audi A4
4
Honda Civic
3
Mahindra Bolero
1
Audi R8
1
Mercedes C-Class
5
Skoda Octavia
5
Tata Sumo
1
Audi TT
5
Skoda Superb
10

11. LEADERBOARD
PREMIUM HATCHBACK
PREMIUM SUV
Rank Nameplates – Premium
Rank Nameplates – Super
Top-5 Most Mentioned
Rank Nameplates – Hybrid /
Luxury Sedan
SUV
Hatchback
HYBRID/GREEN
Top-5 Most Mentioned
Top-5 Most Mentioned
Top-5 Most Mentioned
Rank Nameplates – Premium
SUPER LUXURY SEDAN
Green
1
Volkswagen Beetle
1
Land Rover Range Rover
1
Mercedes S-class
1
Toyota Camry Hybrid
2
Mercedes A-Class
2
Audi Q7
2
Audi A8
2
Mahindra Reva
3
Audi Q3
3
Jaguar XJ
3
Toyota Prius
4
Toyota Land Cruiser
4
Bentley Continental GT
4
BMW i3
5
Porsche Cayenne
5
Porsche Panamera
Rank
Top-5 Most Vibrant
Nameplates – Premium
Hatchback
Top-5 Most Vibrant
Rank Nameplates – Premium
SUV
Top-5 Most Vibrant –
Rank Super Luxury Sedan
Top-5 Most Vibrant
Rank Nameplates – Hybrid /
Green
1
Mercedes A-Class
1
Audi Q3
1
Jaguar XJ
1
Toyota Camry Hybrid
2
Volkswagen Beetle
1
Porsche Cayenne
1
Bentley Continental GT
1
Toyota Prius
1
Toyota Land Cruiser
1
Jaguar XK
1
Mahindra Reva
1
Audi Q7
1
Audi A7
1
Jaguar XF
5
11

12. most mentioned brands
monthly sentiment by brand
brand vibrancy index
BUZZ
buzz vs sales
12

13. MOST MENTIONED BRANDS
Rank in
Sep 2013 (Aug
2013)
BRAND NAME
% difference in volume
of mentions
Sep-13
Aug-13
1 (3) Toyota
11480
12029
-5%
2 (2) Tata Motors
9426
14103
-33%
3 (5) Ford
6599
9070
-27%
4 (4) Audi
5932
10651
-44%
5 (10) Hyundai
5163
4222
22%
6 (1) Nissan
4822
15828
-70%
7 (8) Mercedes-Benz
4388
5255
-16%
8 (7) Volkswagen
4253
5545
-23%
9 (6) Maruti Suzuki
4176
7437
-44%
10 (11) Fiat
4083
3574
14%
11 (13) Renault
2894
2954
-2%
12 (12) Honda
2833
2989
-5%
13 (16) Porsche
2606
1810
44%
14 (14) Skoda
2503
2641
-5%
15 (15) Mahindra
2412
2423
0%
16 (20) Jaguar
1941
1249
55%
17 (22) Bentley
1166
703
66%
18 (21) Lamborghini
1040
719
45%
19 (-) Rolls Royce
1037
1513
-31%
20 (19) Chevrolet
927
1304
-29%
21 (24) Land Rover
634
560
13%
22 (23) Mitsubishi
498
604
-18%
23 (17) BMW
484
1727
-72%
24 (27) Aston Martin
357
303
18%
25 (-) Datsun
278
-
By % change
in volume of
mentions
% difference from
previous month
BRAND NAME
Top gainer
Hindustan Motors
+588%
Top loser
Bugatti
-93%
26 (30) Force Motors
273
252
8%
27 (28) Volvo
241
300
-20%
28 (33) Hindustan Motors
179
26
588%
29 (29) SsangYong Motor
162
257
-37%
Top gainer
Hindustan Motors
+6
30 (32) Maserati
66
32
106%
Top loser
BMW
-11
31 (25) Bugatti
37
532
-93%
32 (34) Premier
9
15
-40%
33 (31) Maybach
2
1
100%
By rank
BRAND NAME
Difference in rank
13

14. MONTHLY SENTIMENT BY BRAND – SEPTEMBER 2013
September 2013
Brand name
Toyota
Tata Motors
Ford
Audi
Hyundai
Nissan
Mercedes-Benz
Volkswagen
Maruti Suzuki
Fiat
Renault
Honda
Porsche
Skoda
Mahindra
Jaguar
Bentley
Lamborghini
Rolls Royce
Chevrolet
Land Rover
Mitsubishi
Aston Martin
Datsun
Force Motors
Volvo
Hindustan Motors
BMW
Ssangyong
Maserati
Bugatti
Positive
82%
52%
25%
90%
67%
63%
83%
42%
62%
36%
53%
80%
83%
66%
61%
100%
100%
85%
100%
50%
100%
100%
0%
0%
40%
0%
0%
0%
0%
50%
0%
August 2013
Neutral
8%
25%
11%
3%
27%
26%
17%
23%
24%
51%
37%
15%
17%
21%
16%
0%
0%
15%
0%
10%
0%
0%
0%
100%
20%
0%
100%
0%
0%
0%
0%
Negative
10%
23%
63%
7%
7%
12%
0%
35%
14%
13%
11%
5%
0%
13%
23%
0%
0%
0%
0%
40%
0%
0%
0%
0%
40%
0%
0%
0%
0%
0%
0%
Positive
63%
53%
50%
80%
69%
52%
43%
62%
46%
61%
37%
69%
81%
50%
50%
100%
100%
100%
100%
59%
75%
50%
100%
0%
14%
67%
0%
59%
100%
50%
100%
Neutral
24%
27%
26%
15%
22%
30%
52%
18%
30%
17%
35%
15%
19%
32%
13%
0%
0%
0%
0%
18%
20%
0%
0%
0%
71%
0%
0%
31%
0%
0%
0%
Negative
12%
20%
24%
4%
9%
17%
4%
20%
24%
22%
28%
15%
0%
18%
38%
0%
0%
0%
0%
24%
5%
50%
0%
0%
14%
33%
0%
10%
0%
0%
0%
Toyota: Launch of the facelifted Toyota Innova
contributed to 41% of the positive mentions. Auto
magazines like ODMag, Car Trade, RushLane
featured reviews of the same which were widely
shared.
~ Toyota Camry Hybrid was second in line in terms
of generating positive sentiment with opinions of
it being luxury that is value for money.
Tata Motors: Negative sentiment increased and
positive sentiment decreased for Tata Motors.
~ Tata Nano and Tata Aria contributed the most to
the negative sentiment. News of launch of Tata
Nano with diesel engine received negative
feedback from people for the rising prices of
diesel.
~ Price of Tata Aria in comparison to other vehicles
in the same segment contributed to negative
mentions.
Ford: Ford recalling 1.66 lakh vehicles of Ford Figo
and Ford Classic to fix steering problem contributed
to negative mentions in September 2013.
* Arrow sign shows the impact of the shift in sentiment compared to previous month
14

15. BRAND VIBRANCY INDEX (BVI) or SOCIAL SENTIMENT SCORE
Rank in Sep Rank in Aug
Row Labels
2013
2013
Score by BVI
in Sep 2013
Inspired by the Net Promoter Score,
Brand Vibrancy Index = (% of positive mentions) –
(% of negative mentions)
Score by BVI
in Aug 2013
1
-
Jaguar
1.00
-
1
-
Bentley
1.00
-
3
-
Lamborghini
0.85
-
4
3
Porsche
0.83
0.81
4
10
Mercedes-Benz
0.83
0.39
4
4
Audi
0.83
0.76
7
6
Honda
0.75
0.54
8
7
Toyota
0.71
0.51
9
5
Hyundai
0.60
0.6
10
15
Skoda
0.53
0.32
11
13
Nissan
0.51
0.35
12
17
Maruti Suzuki
0.47
0.22
13
19
Renault
0.42
0.09
14
15
Mahindra
0.38
-
15
14
Tata Motors
0.29
0.34
16
11
Fiat
0.22
0.39
17
9
Volkswagen
0.07
0.42
18
16
Ford
-0.38
0.26
Note - Rolls-Royce, Chevrolet, Landrover, Mitsubishi, Aston Martin, Datsun,
Force Motors, Volvo, Hindustan Motors, BMW, Ssangyong, Maserati, Bugatti,
Premier and Maybach were outliers in Septembr 2013.
Increase in volume under Jaguar, Bentley and Lamborghini
~ Jaguar: Jaguar F-Type Coupe’s unveiling at the upcoming
Frankfurt Motor Show 2014 and people talking about Ftype’s looks contributed to increase in mentions and
sentiment for Jaguar.
~ Bentley: News of Bentley to launch a budget entry level
car for the Asian market helped the brand to appear at
the 1st position by the Brand Vibrancy Index. Also,
Bentley Continental GT V8 had the highest positive
mentions within the brand.
~ Lamborghini: Mentions of Lamborghini Aventador
increased in September 2013. #FavCar asking people
about their favorite cars contributed to the positive
mentions for the vehicle.
~
Mercedes-Benz: Jumped to the 4th position from the 10th
position by the Brand Vibrancy Index. Mercedes-Benz
showing S-Class Coupe at 2013 Frankfurt Motor Show
contributed to the positive mentions for the brand. In
September 2013, there were no negative mentions for
Mercedes-Benz.
15

16. BUZZ, SENTIMENT AND SALES COMPARISON FOR 14 BRANDS
WHOSE SALES DATA WAS AVAILABLE
Brand
September August
2013
2013
September August
brand
brand
Volume
Sentiment September August
Sales
2013
2013
difference sentiment sentiment difference 2013 Sales 2013 Sales difference
mentions mentions
(overall
(overall
average) * average) *
Toyota
11,480
12,029
-5%
2.72
2.51
8%
12,015
12,007
0%
Tata Motors
9,426
14,103
-33%
2.29
2.34
-2%
12,839
11,564
11%
Ford
6,599
9,070
-27%
1.62
2.26
-28%
10,640
8,008
33%
Hyundai
5,163
4,222
22%
2.60
2.60
0%
30,601
28,311
8%
Nissan
4,822
15,828
-70%
2.51
2.35
7%
2,350
2,494
-6%
Volkswagen
4,253
5,545
-23%
2.07
2.42
-14%
4,512
4,805
-6%
Maruti Suzuki
4,176
7,437
-44%
2.48
2.22
12%
90,399
76,018
19%
Fiat
4,083
3,574
14%
2.23
2.39
-7%
1,086
1,003
8%
Renault
2,894
2,954
-2%
2.42
2.09
16%
4,822
3,733
29%
Honda
2,833
2,989
-5%
2.75
2.54
8%
10,354
8,913
16%
Skoda
2,503
2,641
-5%
2.53
2.32
9%
1,439
1,374
5%
Mahindra
2,412
2,423
0%
2.39
2.13
12%
18,916
15,821
20%
Chevrolet
927
1,304
-29%
2.10
2.35
-11%
7,048
6,673
6%
Mitsubishi
498
604
-18%
3.00
2.00
50%
170
173
-2%
* 1 = Negative, 2 = Neutral, 3= Positive
Note - The sales figures were obtained from the respective brand’s monthly sales press releases.
16

17. INSIGHTS TO
PROVOCATIONS
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18. top categories:
rank by total mentions
rank by brand vibrancy index (bvi)
CATEGORY
18

19. TOP CATEGORIES
Top Gainer
+3D13)#)'4.#Luxury Sedan
Top Gainer
+XYW+ZY#
Top Loser
Premium SUV
Top Loser
Z():3:#['092='9E#
Rank by total mentions
Sep 2013
Rank
Aug 2013
Categories
Rank
Rank by BVI
Sep-2013
Aug-13
Sep 2013
Rank
Aug 2013
Row Labels
Rank
Sep-2013
Aug-13
1
3
Mid-size Sedan
8,835
7,482
1
4
Hybrid/Green
1.00
0.58
2
1
SUV
8,073
18,710
2
1
Sports Car
0.84
0.98
3
2
Small Hatchback
7,680
12,076
3
5
Premium SUV
0.82
0.58
4
4
Big Hatchback
6,366
7,246
4
2
Super Luxury Sedan
0.82
0.82
5
6
MUV/MPV
3,783
2,938
5
10
MUV/MPV
0.79
0.25
6
7
Sports Car
2,528
2,549
6
6
Luxury Sedan
0.76
0.56
7
8
Executive Sedan
2,206
2,395
7
3
Premium Hatchback
0.58
0.74
8
10
Luxury Sedan
1,616
1,426
8
9
Executive Sedan
0.54
0.33
9
9
Hybrid/Green
1,443
1,615
9
7
Mid-size Sedan
0.46
0.53
10
11
Super Luxury Sedan
1,204
1,424
10
8
Small Hatchback
0.43
0.39
11
5
Premium SUV
1,081
4,849
11
12
SUV
0.25
0.15
12
12
Premium Hatchback
528
995
12
11
Big Hatchback
0.05
0.22
~ Toyota’s launch of the limited edition of the Etios Xclusive contributed to buzz for the brand. This contributed to the
increase in volume of mentions for the Mid-size sedan segment.
~ Mentions around Nissan Terrano decreased significantly in September 2013. This was the major reason for decrease in
mentions for the SUV category.
~ Positive mentions around Toyota Camry Hybrid helped Hybrid/Green segment to move up to the 1st position in September
2013.
19

20. SUV
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)
category summary - SUV
attributes sentiment
channel behaviour author type
20

21. TOP NAMEPLATES BY CATEGORY SUV
Top Gainer
Nissan X-Trail
Top Gainer
+301=312#Z'])(%#A%(0.#+'(?#E3#^/#/7A2'#
Top Loser
Nissan Terrano, Mahindra XUV 500, Skoda
Yeti
Top Loser
+'(?#E3#-$A1$#
Rank by total mentions
Rank by BVI
Volume
Sep 2013
Rank
Aug 2013
Rank
Brand name
Sep 2013
BVI score
Aug 2013
Sep 2013
Rank
Aug 2013
Rank
Brand name
Sep 2013
Aug 2013
1
10
Tata Aria
1197
126
1
16
Mitsubish Pajero Sport
1.00
0.00
2
2
Renault Duster
1143
1692
1
1
Tata Safari
1.00
1.00
3
1
Nissan Terrano
1040
12297
1
16
Maruti Suzuki XA Alpha
1.00
0.00
4
3
Ford EcoSport
991
1255
4
1
Nissan X-Trail
0.80
1.00
5
4
Mahindra Scorpio
718
832
5
13
Nissan Terrano
0.68
0.18
6
7
Toyota Fortuner
631
332
6
9
Toyota Fortuner
0.57
0.71
7
5
Mahindra XUV 500
584
592
7
12
Skoda Yeti
0.55
0.29
8
6
Skoda Yeti
514
416
8
1
Maruti Suzuki Gypsy
0.50
1.00
9
8
Force Motors One
273
252
9
23
Mahindra Scorpio
0.44
-0.13
10
21
Nissan X-Trail
205
32
10
22
Renault Duster
0.40
-0.03
~ Tata showcasing the modified Aria in the Indonesia show contributed to the increase in mentions for the vehicle. This resulted in
the brand to jump from the 10th position to the 1st position in terms of total mentions.
~ Nissan X-Trail getting revealed at the Frankfurt motor show contributed to the jump in rank by mentions to the 10th position
from the 21st position in September 2013.
~ Mentions around the Maruti Suzuki XA Alpha increased in September 2013. The XA Alpha concept debuting in the Frankfurt Auto
Expo contributed to the buzz. The vehicle being made in India and a competition to the Ford EcoSport, was appreciated. People
spoke positively about the vehicle’s Looks/Design.
21

22. CATEGORY SUMMARY SUV
Nissan Terrano had maximum positive mentions across all vehicles in the
SUV segment in September 2013. Ford EcoSport, with issues relating to
timely delivery of pre-booked vehicles, contributed the most to negative
mentions in September 2013 in the SUV segment.
Nissan Terrano’s Looks/Design drew positive sentiment in September 2013.
People following @Nissan_India on Twitter, widely shared a review of the
vehicle review published on nissanterrano.in. While sharing, people also
affirmed that the vehicle has good Looks/Design.
Looks/Design was the most mentioned theme under the segment. This was
lead by positive mentions around the Ford EcoSport. Mahindra XUV 500,
Maruti Suzuki XA Alpha and Nissan Terrano were some other contributors to
positive mentions under this theme.
Ford EcoSport also led the negative mentions under Customer Service for
delay in delivery issues. Customer Service was the second least mentioned
theme in this category.
22

24. SMALL
HATCHBACK
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)
category summary – small hatchback
attributes sentiment
channel behaviour by author type
24

25. TOP NAMEPLATES BY CATEGORY SMALL HATCHBACK
Top Gainer
Datsun Go
Top Gainer
Honda Brio
Top Loser
Hyundai EON
Top Loser
Chevrolet Spark
Rank by total mentions
Rank by BVI
Volume
Sep 2013
Rank
Aug 2013
Rank
Brand name
BVI score
Sep 2013
Aug 2013
Sep 2013
Rank
Aug 2013
Rank
Brand name
Sep 2013
Aug 2013
1
1
Tata Nano
3,132
6697
1
5
Hyundai EON
1
0.43
2
2
Hyundai Grand i10
1,796
1214
1
3
Maruti Suzuki WagonR
1
0.58
3
7
Hyundai i10
628
284
3
2
Hyundai Grand i10
0.71
0.68
4
4
Maruti Suzuki Alto
568
974
4
10
Honda Brio
0.45
0
5
9
Honda Brio
545
225
5
8
Tata Nano
0.42
0.37
6
3
Maruti Suzuki WagonR
Stingray
297
1106
6
1
Chevrolet Spark
0.33
1
7
8
Hyundai Santro Xing
139
262
6
9
Maruti Suzuki WagonR
Stingray
0.33
0.23
8
-
Datsun Go
125
6
6
Hyundai Santro Xing
0.33
0.4
9
5
Hyundai EON
112
362
9
7
Hyundai i10
0.31
0.38
10
12
Chevrolet Spark
107
129
9
13
Maruti Suzuki Alto
0.31
-0.11
~ Though the mentions around Tata Nano decreased in September 2013, it continued to lead this category of vehicles in
September 2013.
~ 10,000 Hyundai Grand i10 booked in 20 days contributed to the increase in buzz for the vehicle.
~ Hyundai discontinuing all the high-end variants of the i10 since its prices were similar to the grand i10, contributed to higher
mentions and jump in rank from the 7th position to the 3rd position for Hyundai i10 in September 2013.
~ Honda announcing limited edition of Brio contributed to increase in mentions for the vehicle in September 2013. This also
helped the vehicle to jump to the 4th position by the Brand Vibrancy Index in September 2013 from the 10th position in August
2013.
25

26. CATEGORY SUMMARY – SMALL HATCHBACK
Though Tata Nano had the highest mentions in this segment, Hyundai Grand
i10 led the mentions under every theme except for Ride Experience. Tata
Nano led the Ride Experience theme with 75% positive mentions. Hyundai i10
had the second highest mentions under Ride Experience and it had 100%
positive sentiment from people who test-drove the vehicle.
Negative mentions for Hyundai Grand i10 under the Features theme were
around the unavailability of ABS (anti-lock braking system) and airbags in any
other variant other than Hyundai i10 Asta according to a leaked brochure.
Larger wheelbase, loaded with features like rear AC vents were appreciated
the most in Hyundai i10 and were the main reason for it generating 100%
positive mentions under the Features theme.
The vehicle also had highest positive mentions under Fuel economy/Mileage,
as there were a lot of conversations around its 24 kmpl mileage.
26

28. BIG
HATCHBACK
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)
category summary – big hatchback
attributes sentiment
channel behaviour author type
28

29. TOP NAMEPLATES BY CATEGORY BIG HATCHBACK
Top Gainer
Toyota Etios Liva
Top Gainer
Chevrolet Sail U-VA
Top Loser
Volkswagen Polo
Top Loser
Fiat Grand Punto
Rank by total mentions
Rank by BVI
BVI score
Volume
Sep 2013
Rank
Aug 2013
Rank
Brand name
Sep 2013
Aug 2013
Sep 2013
Rank
Aug 2013
Rank
Brand name
Sep 2013
Aug 2013
1
5
Ford Figo
1161
734
1
17
Skoda Fabia
1.00
-0.50
2
2
Fiat Grand Punto
936
1017
1
6
Maruti Suzuki Ritz
1.00
0.19
3
3
Tata Vista
564
988
1
1
Chevrolet Beat
1.00
0.50
4
4
Maruti Suzuki Swift
556
765
1
-
Chevrolet Sail U-VA
1.00
0.00
5
8
Tata Indica
507
450
5
9
Honda Jazz
0.83
0.00
6
-
Volkswagen Cross Polo
501
6
16
Tata Indica
0.50
-0.10
7
1
Volkswagen Polo
428
1385
7
7
Maruti Suzuki Swift
0.36
0.13
8
7
Nissan Micra
423
530
8
9
Toyota Etios Liva
0.33
0.00
9
13
Toyota Etios Liva
325
115
9
8
Fiat Grand Punto
0.30
0.06
10
10
Honda Jazz
305
142
10
-
Volkswagen Cross Polo
0.30
0.00
~
Ford motors recalling Ford Figo and Fiesta Classic for steering wheel related issues contributed to increase in mentions for the vehicle
in September 2013.
~
Discounts offered for Toyota Etios Liva contributed to an increase in mentions for the vehicle. It also resulted in the brand moving
from the 9th position in August to the 8th position in September 2013 by the Brand Vibrancy Index.
29

30. CATEGORY SUMMARY – BIG HATCHBACK
Skoda Fabia and Honda Jazz had higher share of positive mentions than
any other nameplate, while Volkswagen Polo was observed to have the
highest share of negative mentions.
It was interesting to note that Ford Figo led the mentions under Engine
Specification/Power, Features, Fuel Economy/Mileage and Price.
Though Ford Figo led the mentions under Engine Specification/Power, it
was Toyota Etios which had the most positive mentions. On auto forums in
response to queries by people, the Etios Liva was suggested as a better car
because of its superior engine and power. Tata Vista led the negative
mentions under the attribute.
Some owners spoke negatively about Tata Vista under Customer Service,
Engine Specifications and Fuel Economy/Mileage.
The high mentions of Ford Figo were primarily negative. It was negatively
mentioned under Features because of a recall of the car for steering
issues.
30

32. EXECUTIVE
SEDAN
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)
category summary – executive sedan
attributes sentiment
channel behaviour author type
32

33. TOP NAMEPLATES BY CATEGORY EXECUTIVE SEDAN
Top Gainer
Toyota Etios
Top Gainer
Nissan Sunny
Top Loser
Ford Fiesta
Top Loser
Renault Scala, Honda Amaze
Rank by total mentions
Rank by BVI
Volume
Sep 2013
Rank
Aug 2013
Rank
Brand name
BVI score
Sep 2013
Aug 2013
Sep 2013
Rank
Aug 2013
Rank
Brand name
Sep 2013
Aug 2013
1
12
Toyota Etios
2365
236
1
12
Maruti Suzuki Swift
Dzire
1.00
0.33
2
4
Fiat Linea
1365
845
1
15
Nissan Sunny
1.00
0.00
3
10
Tata Manza
1045
273
1
6
Hyundai Verna
1.00
0.60
4
6
Honda City
779
541
4
9
Honda City
0.88
0.46
5
7
Renault Scala
566
498
5
6
Tata Manza
0.86
0.60
6
5
Volkswagen Vento
469
608
6
2
Honda Amaze
0.73
0.91
7
1
Honda Amaze
422
1225
7
13
Skoda Rapid
0.50
0.33
8
8
Maruti Suzuki Swift
Dzire
359
346
8
4
Renault Scala
0.46
0.75
9
11
Hyundai Verna
279
270
9
14
Volkswagen Vento
0.27
0.07
10
3
Ford Fiesta
277
854
10
10
Tata Indigo
0.25
0.36
~ Toyota Etios Motor Racing at the Buddh International Circuit contributed to increase in volumes for the vehicle
~ A contest by @IndulgeinManza with hashtag #ClubClassManza contributed to increase in buzz for Tata Manza.
~ People mentioned Nissan Sunny, Hyundai Verna and Maruti Suzuki Swift Dzire as their favourite car in a Twitter contest with #FavCar
~ Increase in inquiries by prospective buyers of the Renault Scala contributed to high neutral mentions for the vehicle.
33

34. CATEGORY SUMMARY – EXECUTIVE SEDAN
Skoda Octavia led the volume of mentions under Features, Fuel Economy/
Mileage, Looks/Design, Price and Ride Experience.
Looks/Design was the most mentioned theme in this segment and Skoda
Octavia had the highest positive mentions under this attribute. Skoda
Octavia also had high positive mentions for Engine specification/Power,
Features, Fuel Economy/Mileage.
Maruti Suzuki SX4 and Skoda Laura also had high positive mentions around
the attributes - Features, Looks/Design and Ride Experience.
People mentioned that though highly priced, the Looks/Design of the
Volkswagen Jetta is great and that results in the car sales.
Maruti Suzuki Swift Dzire, Hyundai Verna and Nissan Sunny had high
positive mentions around the #FavCar contest which improved the score of
the cars by the Brand Vibrancy Index.
34

36. MUV/MPV
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)
category summary – muv/mpv
attributes sentiment
channel behaviour author type
36

37. TOP NAMEPLATES BY CATEGORY MUV/MPV
Top Gainer
Datsun Go+
Top Gainer
Mahindra Xylo
Top Loser
Tata Sumo, Nissan Evalia
Top Loser
Tata Sumo
Rank by total mentions
Rank by BVI
Volume
Sep 2013
Rank
Aug 2013
Rank
BVI score
Brand name
Sep 2013
Aug 2013
Sep 2013
Rank
Aug 2013
Rank
Brand name
Sep 2013
Aug 2013
1
1
Toyota Innova
2694
1206
1
3
Toyota Innova
0.92
0.35
2
3
Maruti Suzuki Ertiga
476
496
2
2
Maruti Suzuki Ertiga
0.70
0.36
3
2
Tata Sumo
141
629
3
4
Mahindra Bolero
0.50
0.33
4
4
Chevrolet Tavera
121
191
3
9
Mahindra Xylo
0.50
-0.50
5
5
Mahindra Bolero
103
123
5
1
Tata Sumo
0.33
0.42
6
7
Mahindra Xylo
77
96
6
5
Mahindra Quanto
0.00
0.00
7
6
Nissan Evalia
59
118
6
5
Nissan Evalia
0.00
0.00
8
8
Mahindra Quanto
34
27
6
5
Maruti Suzuki Eeco
0.00
0.00
9
-
Tata Sumo Gold
29
10
10
Chevrolet Tavera
-1.00
-1.00
10
-
Datsun Go+
19
37

38. CATEGORY SUMMARY – MUV/MPV
~ Toyota Innova led the mentions under all themes closely followed by Maruti
Suzuki Ertiga in the MUV/MPV category. It is interesting to note that Maruti
Suzuki Ertiga had higher positive mentions than Toyota Innova.
~ Ertiga led the positive mentions under Fuel Economy/Mileage, it continued to
lead the positive mentions for Engine Specification/Power.
~ The facelifted version of Toyota Innova was appreciated for the features it
provides, especially the extensive use of chrome which people mentioned
gave the car a premium look. This resulted in a jump in the score of the
vehicle by the Brand Vibrancy Index.
~ Mahindra Xylo climbed from the 9th position in August to the 3rd position in
September 2013 by the Brand Vibrancy Index. The vehicle was perceived to
be value for money by the people who own it.
~ Tata Sumo was mentioned negatively in terms of Engine Specification/ Power
and Features. This caused a dip in score by the Brand Vibrancy Index; it was
the most vibrant nameplate in August 2013.
38

40. SPORTS
CARS
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)
40

41. TOP NAMEPLATES BY CATEGORY SPORTS CARS
Top Gainer
Ford Mustang
Top Gainer
Porsche 911
Top Loser
Porsche 911
Top Loser
Ferrari 458 Italia
Rank by total mentions
Rank by BVI
BVI score
Volume
Sep 2013
Rank
Aug 2013
Rank
Brand name
Sep 2013
Aug 2013
Sep 2013
Rank
Aug 2013
Rank
Brand name
Sep 2013
Aug 2013
1
4
Lamborghini Aventador
562
272
1
1
Mercedes SLS-Class
1.00
1.00
2
2
Audi R8
422
360
1
1
Lamborghini Aventador
1.00
1.00
3
3
Lamborghini Gallardo
342
338
1
1
Jaguar F-Type
1.00
1.00
4
1
Porsche 911
269
376
1
1
Audi R8
1.00
1.00
5
8
Porsche Cayman
158
84
1
1
Audi TT
1.00
1.00
6
-
Ford Mustang
106
1
16
Porsche 911
1.00
0.88
7
6
Jaguar F-Type
103
203
7
1
Porsche Cayman
0.67
1.00
8
7
Lamborghini Veneno
99
99
8
1
Lamborghini Gallardo
0.57
1.00
9
11
Nissan 370Z
60
54
9
1
Lamborghini Veneno
0.50
1.00
10
12
Audi TT
52
50
10
1
Ferrari 458 Italia
0.00
1.00
~ News of Ford planning to launch Mustang in India contributed to the mentions for Ford Mustang. The vehicle appeared
in the Blogworks India Auto SocialIndex for the first time.
~ Increase in volume for Lamborghini Aventador can be attributed to a car wallpaper by Capristo Auto, which was widely
shared by people on Twitter.
~ Appreciation for the Porsche brand for keeping the heritage and embracing technology contributed to positive
mentions. People spoke positively about Porsche 911’s technology.
41

42. LUXURY
SEDAN
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)
42

43. TOP NAMEPLATES BY CATEGORY LUXURY SEDAN
Top Gainer
Maserati Quattroporte
Top Gainer
Mercedes C-Class
Top Loser
Volkswagen Passat
Top Loser
Skoda Superb
Rank by total mentions
Rank by BVI
Volume
Sep 2013
Rank
Aug 2013
Rank
Brand name
Sep 2013
BVI score
Aug 2013
Sep 2013
Rank
Aug 2013
Rank
Brand name
Sep 2013
Aug 2013
1
2
Toyota Camry
716
155
1
7
Toyota Camry
1.00
0.86
2
1
Skoda Superb
155
208
1
11
Mercedes C-Class
1.00
0.00
3
5
Audi A4
141
109
1
1
Maserati Quattroporte
1.00
1.00
4
7
Honda Accord
137
97
1
8
Audi A4
1.00
0.50
5
10
Audi A6
100
77
1
1
Mercedes E-class
1.00
1.00
6
6
Mercedes E-class
86
102
6
1
Skoda Superb
0.25
1.00
7
9
Mercedes C-Class
59
79
8
14
Maserati Quattroporte
46
21
9
3
Volkswagen Passat
40
153
10
14
Volvo S60
28
21
~ Conversations about sales of the Toyota Camry increasing over Honda Accord in the US contributed to increase in
mentions for Toyota Camry.
~ Maserati unveiling Quattroporte Ermenegildo Zegna concept during the 2013 IAA Frankfurt Motor Show contributed to
increase in mentions for Maserati Quattroporte.
~ Ride Experience of Mercedes C-class was appreciated.
43

44. PREMIUM
HATCHBACK
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)
44

45. TOP NAMEPLATES BY CATEGORY PREMIUM HATCHBACK
Top Gainer
-
Top Gainer
-
Top Loser
-
Top Loser
-
Rank by total mentions
Sep 2013
Rank
Aug 2013
Rank
Rank by BVI
Volume
Brand name
Sep 2013
Aug 2013
Sep 2013
Rank
Aug 2013
Rank
BVI score
Brand name
Sep 2013
Aug 2013
1
1
Volkswagen Beetle
388
369
1
1
Mercedes A-Class
0.75
0.67
2
2
Mercedes A-Class
140
153
2
2
Volkswagen Beetle
0.50
0.88
~ Positive reviews around Mercedes A-Class resulted in a higher score by the Brand Vibrancy Index. People appreciated
the low cost model, good handling and the performance of the vehicle.
~ The mentions for Volkswagen Beetle continued to be around curated posts on the history of Beetle cars. The looks and
design of the Beetle continued to be appreciated by people.
45

46. PREMIUM
SUV
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)
46

47. TOP NAMEPLATES BY CATEGORY PREMIUM SUV
Top Gainer
Mitsubishi Montero
Top Gainer
Land Rover Range Rover
Top Loser
BMW X1
Top Loser
Audi Q7
Rank by total mentions
Rank by BVI
Volume
Sep 2013
Rank
Aug 2013
Rank
1
2
2
10
3
8
4
Brand name
Land Rover Range
Rover
Land Rover Range
Rover Sport
Sep 2013
BVI score
Aug 2013
Sep 2013
Rank
Aug 2013
Rank
Brand name
Sep 2013
Aug 2013
351
281
1
8
Audi Q3
1.00
0.72
202
87
1
12
Land Rover Range Rover
1.00
0.50
Audi Q7
160
100
1
10
Porsche Cayenne
1.00
0.60
1
Audi Q3
110
558
4
9
Toyota Land Cruiser
0.50
0.71
5
5
Toyota Land Cruiser
79
141
5
1
Audi Q7
0.33
1.00
6
7
Porsche Cayenne
75
106
7
17
Mitsubishi Montero
67
23
8
13
Audi Q5
49
46
9
9
Land Rover Range
Rover Evoque
48
88
10
5
BMW X1
29
141
~ Increase in Mitsubishi Montero’s mentions can be attributed to the tweets by current owners on Twitter who want
to sell the vehicle.
~ Mentions around heavy discounts on BMW X1 contributed to increase in buzz in August, which declined in
September. This caused the nameplate to slip to the 10th position from the 5th position in September 2013.
47

48. SUPER LUXURY
SEDAN
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)
48

49. TOP NAMEPLATES BY CATEGORY SUPER LUXURY SEDAN
Top Gainer
Porsche Panamera
Top Gainer
Audi A7
Top Loser
Jaguar XK
Top Loser
Porsche Panamera
Rank by total mentions
Sep
2013
Rank
Aug
2013
Rank
Rank by BVI
Volume
Brand name
Sep 2013
Aug 2013
Sep
2013
Rank
Aug
2013
Rank
BVI score
Brand name
Sep 2013
Aug 2013
1
3
Mercedes S-Class
294
135
1
1
Jaguar XJ
1.00
1.00
2
2
Audi A8
178
227
1
1
Rolls Royce Ghost
1.00
1.00
3
5
Jaguar XJ
130
85
1
1
Jaguar XK
1.00
1.00
4
4
Bentley Continental GT
119
120
1
13
Audi A7
1.00
0.00
5
11
Porsche Panamera
104
25
1
1
Rolls Royce Phantom
1.00
1.00
6
7
Rolls Royce Phantom
90
80
1
1
Bentley Continental GT
1.00
1.00
7
6
Jaguar XF
79
82
1
1
Jaguar XF
1.00
1.00
8
11
Rolls Royce Ghost
51
25
8
12
Audi A8
0.80
0.25
9
14
Audi A7
38
20
8
11
Mercedes S-class
0.80
0.50
10
8
Jaguar XK
32
60
10
1
Porsche Panamera
0.50
1.00
~ Porsche India’s announcement of the launch of Panamera contributed to increase in buzz in September 2013. The rank
of Porsche Panamera slipped by the Brand Vibrancy Index because the launch announcement did not attract any
opinions from people.
~ The positive sentiment for Audi A7 was generated around the hashtag #IconicAudi seeded by the brand. This
contributed to a jump in score by the Brand Vibrancy Index.
49

50. HYBRID/
GREEN
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)
50

51. TOP NAMEPLATES BY CATEGORY HYBRID/GREEN
Top Gainer
Mahindra Reva
Top Gainer
Mahindra Reva
Top Loser
BMW i3
Top Loser
BMW i3, Toyota Priyus
Rank by total mentions
Sep 2013
Rank
Aug 2013
Rank
Rank by BVI
Volume
Brand name
Sep 2013
Aug 2013
Sep 2013
Rank
Aug 2013
Rank
BVI score
Brand name
Sep 2013
Aug 2013
1
1
Toyota Camry Hybrid
1062
747
1
3
Mahindra Reva
1.00
0.00
2
4
Mahindra Reva
214
92
2
2
Toyota Camry Hybrid
0.71
0.06
3
2
Toyota Prius
154
569
3
1
Toyota Prius
0.64
0.09
4
3
BMW i3
13
207
4
3
BMW i3
-0.50
0.00
~ #ThoughtfullyAdvanced contest by Toyota Camry Hybrid generated positive mentions for the vehicle.
~ Carzonrent partnering with Mahindra Reva's e2o to transform on-ground mobility in India with EV self drive
contributed to positive sentiment.
~ Carzonrent-Mahindra alliance for making eco-friendly Self-drive experience available at most economical price ever in
India drove positive sentiment for the vehicle.
51

52. CHANNELS
channels by brand
channels by brand – twitter
channels by brands – forums
channels by brands - blogs
52

57. monitor health on the web
through the brand dashboards
BRAND
DASHBOARD
57

58. RANK OF BRANDS
Brand name (listed alphabetically)
Rank by mentions
Rank by BVI
Sep-13
Aug-13
Sep-13
Aug-13
Audi
4
4
4
4
BMW
23
17
-
8
Fiat
10
11
16
11
Ford
3
5
18
16
Honda
12
12
7
6
Hyundai
5
10
9
5
Jaguar
16
20
1
-
Mahindra
15
15
14
18
Maruti Suzuki
9
6
12
17
Mercedes-Benz
7
8
4
10
Nissan
6
1
11
13
Skoda
14
14
10
15
SsangYong Motor
29
29
D#
D#
Tata Motors
2
2
15
14
Toyota
1
3
8
7
Volkswagen
8
7
17
9
Note - - Rolls-Royce, Chevrolet, Land Rover, Mitsubishi, Aston Martin, Datsun, Force Motors, Volvo, Hindustan Motors, BMW, Ssangyong, Maserati, Bugatti, Premier and Maybach
have been excluded because extremely low volume of mentions
58

59. RANK OF BRANDS BY ATTRIBUTES
Brand
Fuel economy/
Mileage
Price
Looks/ design
Engine
Specification/
Power
Ride experience/
Features
performance
Customer Service
Audi
12
13
12
8
8
12
13
BMW
18
-
15
15
14
17
19
Fiat
4
7
6
4
5
5
1
Ford
2
4
9
6
7
3
2
Honda
7
1
5
10
6
10
10
Hyundai
1
2
2
5
4
2
3
Jaguar
19
-
22
22
21
25
25
Mahindra
10
12
7
10
10
7
5
Maruti Suzuki
6
3
4
7
3
4
7
Mercedes-Benz
17
15
14
21
17
15
13
Nissan
11
8
12
12
12
6
6
Skoda
9
9
11
11
9
9
9
SsangYong Motor
12
13
12
8
8
12
13
Tata Motors
18
-
15
15
14
17
19
Toyota
4
7
6
4
5
5
1
Volkswagen
2
4
9
6
7
3
2
Note - - Rolls-Royce, Chevrolet, Land Rover, Mitsubishi, Aston Martin, Datsun, Force Motors, Volvo, Hindustan Motors, BMW, Ssangyong, Maserati, Bugatti, Premier and Maybach
have been excluded because extremely low volume of mentions
59

60. By volume
By BVI
Sep-13
Rank
Volume / BVI
Attributes
Aug-13
Sep-13
Aug-13
4
4
8
5
5,932
10,651
0.83
0.76
Nameplates
Rank in Sep
2013 (By
volume)
Rank in Aug
2013 (By
volume)
Positive
(In Sep
2013)
Neutral
(In Sep
2013)
Negative
(In Sep
2013)
Negative
(In
Sep2013)
Price
12
8
67%
0%
33%
Fuel economy/
Mileage
13
15
0%
0%
0%
Looks/ design
12
11
71%
14%
8
13
71%
29%
8
13
100%
0%
12
13
100%
0%
13
14
-
-
-
6
50%
0%
50%
Audi A7
9
10
100%
0%
0%
2
3
80%
20%
0%
Audi Q3
5
1
100%
0%
0%
Audi Q5
8
8
0%
0%
0%
3
5
67%
0%
33%
1
2
100%
0%
0%
10
9
0%
0%
0%
Audi TT
7
7
100%
0%
0%
0%
Customer Service
6
0%
Features
Audi A6
0%
Ride experience/
performance
0%
14%
Engine
Specification/
Power
0%
Audi RS5
Positive
(In Sep
2013)
100%
Audi R8
Rank in
Aug 2013
(By
volume)*
4
Audi Q7
Rank in
Sep 2013
(By
volume)*
4
Audi A8
Neutral
(In Sep
2013)
Audi A4
~ Despite a 44% decrease in total volume of mentions in September 2013, there hasn’t been a change in the rank by
overall mentions; Audi continues to stay at the 4th position.
~ The positive mentions was around the hashtag #IconicAudi. Interesting to note that while the contest was not specific
to any model, a lot of mentions were around Audi R8 and A7. This contributed to a jump in score by the Brand
Vibrancy Index. However, the brand slipped from the 5th position in August 2013 to the 8th position in September 2013
by the Brand Vibrancy Index.
*For theme and sentiment comparison, see last month’s report
** The ranks have been calculated across attributes for 36 brands covered in the report.
60

61. By volume
By BVI
Nameplates
Rank in Sep
2013 (By
volume)
Rank in Aug
2013 (By
volume)
Positive
(In Sep
2013)
Neutral
(In Sep
2013)
Negative
(In Sep
2013)
Sep-13
Aug-13
Sep-13
Aug-13
Rank
23
17
Outlier
8
BMW 1 Series
-
1
-
-
-
Volume / BVI
484
1,727
NA
0.49
BMW 3 Series
2
7
-
-
-
BMW 5 Series
5
8
-
-
-
BMW 6 Series
-
13
-
-
-
BMW 7 Series
11
10
-
-
-
Attributes
Rank in
Sep
2013
(By
volume)*
Rank in
Aug
2013
(By
volume)*
18
12
-
-
-
BMW GT
3
6
-
-
-
Fuel economy/
Mileage
-
12
-
-
-
BMW i3
7
3
-
-
-
Looks/ design
-
-
BMW M
2
-
-
-
13
-
4
15
BMW X1
1
5
-
-
-
BMW X3
8
11
-
-
-
BMW X5
6
4
-
-
-
BMW X6
9
12
-
-
-
BMW Z4
10
9
-
-
-
Price
Positive
(In Sep
2013)
Neutral
(In Sep
2013)
Negative
(In
Sep2013)
Engine
Specification/
Power
15
8
-
-
-
Ride experience/
performance
14
12
-
-
-
Features
17
13
-
-
-
Customer Service
19
11
-
-
-
~ Mentions of BMW had already seen a drop in volume in August 2013, and decreased further in September 2013.
~ Total mentions of BMW decreased in September 2013 by a significant 72%, BMW dropped to the 23rd position in
September from the 17th position in August in terms of the total volume of mentions.
~ Due to the low volume of mentions, BMW has been excluded from the Brand Vibrancy Index.
*For theme and sentiment comparison, see last month’s report
** The ranks have been calculated across attributes for 36 brands covered in the report.
61

62. By volume
By BVI
Sep-13
Rank
Volume / BVI
Attributes
Aug-13
Sep-13
Aug-13
10
11
16
11
4,083
3,574
0.23
0.39
Rank in
Sep 2013
(By
volume)*
Rank in
Aug
2013
(By
volume)*
Positive
(In Sep
2013)
Neutral
(In Sep
2013)
4
5
3%
86%
7
5
67%
33%
4
58%
17%
4
5
55%
45%
5
4
67%
7%
5
3
11%
33%
1
3
43%
0%
1
57%
17%
26%
Fiat Linea
1
2
26%
68%
6%
56%
Customer Service
2
27%
Features
Fiat Grand Punto
0%
Ride experience/
performance
Negative
(In Sep
2013)
25%
Engine
Specification/
Power
Neutral
(In Sep
2013)
0%
6
Positive
(In Sep
2013)
11%
Fuel economy/
Mileage
Rank in Aug
2013 (By
volume)
Negative
(In
Sep2013)
Price
Nameplates
Rank in Sep
2013 (By
volume)
57%
Looks/ design
~ With 14% increase in mentions since August 2013, Fiat gained a position in terms of rank by volume and was at the 10th
position in September 2013.
~ The mentions in September 2013 were mostly around the launch of the low-cost sedan Linea Classic and the testing of
the facelifted version of Fiat Linea starting in India.
~ The brand received negative mentions under Customer Service and Features.
*For theme and sentiment comparison, see last month’s report
** The ranks have been calculated across attributes for 36 brands covered in the report.
62

63. By volume
By BVI
Sep-13
Rank
Aug-13
Sep-13
Aug-13
3
5
26
9,070
-0.38
Rank in Aug
2013 (By
volume)
Positive
(In Sep
2013)
Neutral
(In Sep
2013)
Negative
(In Sep
2013)
16
6,599
Nameplates
Rank in Sep
2013 (By
volume)
0.26
Ford Classic
Rank in
Sep 2013
(By
volume)*
Rank in
Aug 2013
(By
volume)*
Positive
(In Sep
2013)
Neutral
(In Sep
2013)
Negative
(In
Sep2013)
Price
2
7
38%
23%
4
7
60%
40%
0%
Looks/ design
9
7
64%
9%
27%
Engine
Specification/
Power
6
6
33%
0%
7
8
100%
0%
3
6
18%
9%
2
2
0%
9%
2
1
34%
11%
55%
Ford Endeavour
6
5
0%
0%
100%
3
3
20%
40%
40%
Ford Figo
1
4
17%
7%
77%
Ford Mustang
5
-
50%
0%
50%
74%
Customer Service
67%
0%
Features
33%
67%
Ride experience/
performance
0%
38%
Fuel economy/
Mileage
5
Ford Fiesta
Attributes
4
Ford EcoSport
Volume / BVI
91%
~ Though the overall volume dipped by 27% in September 2013 as compared to August 2013, an increase in rank by 2
positions was observed in September.
~ The negative mentions in September 2013 were around the news of Ford recalling 1.66 lakh units of Figo and Fiesta
Classic due to issues related to the rear twist beam and power-assisted steering hose. Negative mentions were also
around the price hike of Rs. 50,000 in the Ford EcoSport, which came into effect from 5th September 2013. Positive
mentions for the brand were contributed by the launch of Ford EcoSport Panther Black Titanium limited edition in
Europe.
*For theme and sentiment comparison, see last month’s report
** The ranks have been calculated across attributes for 36 brands covered in the report.
63

64. By volume
By BVI
Sep-13
Rank
Aug-13
Sep-13
Aug-13
12
12
11
2,989
0.75
0.54
Rank in Aug
2013 (By
volume)
Positive
(In Sep
2013)
Neutral
(In Sep
2013)
Negative
(In Sep
2013)
6
2,833
Nameplates
Rank in Sep
2013 (By
volume)
Honda Accord
Price
Rank in
Sep 2013
(By
volume)*
Rank in
Aug 2013
(By
volume)*
Positive
(In Sep
2013)
Neutral
(In Sep
2013)
Negative
(In
Sep2013)
7
5
56%
33%
6
50%
0%
50%
Honda Amaze
3
1
82%
9%
9%
Honda Brio
2
5
45%
55%
0%
Honda City
1
3
90%
7%
2%
4
4
78%
11%
11%
Honda CR-V
Attributes
6
Honda Civic
Volume / BVI
7
8
-
-
-
Honda Jazz
5
6
83%
17%
0%
11%
Fuel economy/
Mileage
1
4
100%
0%
0%
Looks/ design
5
7
97%
3%
0%
Engine
Specification/
Power
10
3
91%
9%
0%
Ride experience/
performance
6
2
71%
24%
6%
Features
10
4
90%
5%
5%
Customer Service
10
3
0%
0%
0%
~ The volume of mentions for Honda has been decreasing since June 2013. Despite the lower volume of mentions, the
brand continued to stay at the 12th position by volume in September 2013.
~ The speculation around the launch of Honda Mobilio, Honda Amaze driving 63% of Honda India sales increase in August
2013, and #FavCar contest launched by Magma Digest which had mentions of Honda City contributed to high positive
mentions for the brand.
~ Despite the higher score by the Brand Vibrancy Index, Honda’s rank dropped to the 11th position in September 2013
from the 6th position in August 2013.
*For theme and sentiment comparison, see last month’s report
** The ranks have been calculated across attributes for 36 brands covered in the report.
64

66. By volume
By BVI
Sep-13
Rank
Aug-13
Sep-13
Aug-13
20
20
1
1,249
1.00
Positive
(In Sep
2013)
Neutral
(In Sep
2013)
Negative
(In Sep
2013)
Outlier
1,941
Nameplates
Rank in Sep Rank in Aug
2013 (By
2013 (By
volume)
volume)
NA
Jaguar F-Type
Attributes
Rank in
Sep 2013
(By
volume)*
Rank in
Aug
2013
(By
volume)*
Positive
(In Sep
2013)
Neutral
(In Sep
2013)
Negative
(In
Sep2013)
Price
19
13
100%
0%
NA
14
-
-
22
11
100%
0%
22
10
100%
0%
21
13
-
-
25
10
-
-
25
11
-
-
2
100%
-
-
Jaguar XJ
1
4
100%
-
-
Jaguar XK
4
5
100%
-
-
-
Customer Service
3
-
Features
-
0%
Ride experience/
performance
-
0%
Engine
Specification/
Power
100%
-
Looks/ design
1
0%
Fuel economy/
Mileage
2
Jaguar XF
Volume / BVI
-
~ The overall volume of mentions increased by 55% in September 2013 as compared to August 2013. but the rank of
Jaguar remained the same.
~ Conversations around Jaguar teasing C-X17 crossover concept ahead of its Frankfurt debut and launch of the F-Type
sports car contributed to positive mentions and also to the overall volume of mentions.
~ Jaguar is the most vibrant brand according to the Brand Vibrancy Index in September 2013.
*For theme and sentiment comparison, see last month’s report
** The ranks have been calculated across attributes for 36 brands covered in the report.
66

67. By volume
By BVI
Nameplates
Rank in Sep
2013 (By
volume)
Rank in Aug
2013 (By
volume)
Positive
(In Sep
2013)
Neutral
(In Sep
2013)
Negative
(In Sep
2013)
Sep-13
Volume / BVI
Attributes
Sep-13
Aug-13
15
15
18
18
Mahindra Bolero
5
3
50%
50%
0%
2,412
2,423
0.39
0.13
Mahindra Quanto
8
8
-
-
-
Mahindra Reva
Rank
Aug-13
3
6
100%
0%
0%
Mahindra Scorpio
1
1
69%
6%
25%
Mahindra Thar
4
5
40%
20%
40%
Rank in
Sep 2013
(By
volume)*
Rank in
Aug
2013
(By
volume)*
Positive
(In Sep
2013)
Neutral
(In Sep
2013)
Negative
(In
Sep2013)
Price
10
6
67%
33%
0%
Mahindra Verito
Vibe
7
7
-
-
-
Fuel economy/
Mileage
12
5
67%
33%
0%
Mahindra XUV 500
2
2
50%
21%
29%
Looks/ design
7
5
79%
14%
7%
Mahindra Xylo
6
4
50%
50%
0%
Engine
Specification/
Power
10
4
89%
11%
0%
Ride experience/
performance
10
4
86%
14%
0%
Features
7
4
73%
9%
18%
Customer Service
5
4
0%
0%
100%
~ The rank of Mahindra by both, volume and by the Brand Vibrancy Index did not change from August 2013.
~ The buzz in September was mostly around the mentions of Mahindra Scorpio facelift, Mahindra Scorpio overtaking
Renault Duster in terms of sales in August and the Carzonrent-Mahindra alliance for making eco-friendly Self-drive
experience available at most economical price in India .These mentions contributed to positive mentions, and hence
the high score by the BVI in September 2013 as compared to August 2013.
*For theme and sentiment comparison, see last month’s report
** The ranks have been calculated across attributes for 36 brands covered in the report.
67

68. By volume
By BVI
Aug-13
Rank
Aug-13
Aug-13
Aug-13
9
6
16
17
4,176
7,437
0.48
0.22
Nameplates
Rank in Sep Rank in Aug
2013 (By
2013 (By
volume)
volume)
Positive
(In Sep
2013)
Neutral
(In Sep
2013)
Negative
(In Sep
2013)
Attributes
Neutral
(In Sep
2013)
Negative
(In
Sep2013
)
1
2
38%
54%
8%
Maruti Suzuki Alto K10
8
9
0%
0%
100%
Maruti Suzuki A-Star
Volume / BVI
Maruti Suzuki Alto
9
11
0%
33%
67%
Maruti Suzuki Eeco
14
16
-
-
-
Maruti Suzuki Ertiga
3
5
80%
10%
10%
Rank in
Sep 2013
(By
volume)*
Rank in
Aug 2013
(By
volume)*
Positive
(In Sep
2013)
Price
6
1
45%
55%
0%
Maruti Suzuki Grand
Vitara
15
13
-
-
-
Fuel economy/
Mileage
3
1
80%
20%
0%
Maruti Suzuki Gypsy
7
15
50%
50%
0%
Looks/ design
4
2
85%
5%
10%
Maruti Suzuki Kizashi
15
14
-
-
-
Engine
Specification/
Power
7
1
56%
31%
13%
Maruti Suzuki Ritz
9
4
100%
0%
0%
Ride experience/
performance
Maruti Suzuki Swift
2
3
64%
9%
27%
3
1
63%
32%
5%
4
7
100%
0%
0%
Features
4
1
71%
24%
6%
Maruti Suzuki Swift
Dzire
Customer Service
7
1
0%
0%
100%
Maruti Suzuki SX4
6
6
100%
0%
0%
Maruti Suzuki WagonR
11
8
100%
0%
0%
Maruti Suzuki WagonR
Stingray
5
1
33%
67%
0%
Maruti Suzuki XA Alpha
12
12
100%
0%
0%
Maruti Suzuki Zen Estilo
13
10
-
-
-
~A 44% decrease in the volume of mentions led to a
decline in rank by volume.
~The mentions in August 2013 were primarily around the
news that Maruti Suzuki would hike prices of all models
by up to Rs. 10,000 from the first week of October
mainly due to rupee fall. #FavCar contest launched by
Magma Digest which had mentions of SX4 and Ertiga
sales crossing one lakh mark in India also generated
mentions.
*For theme and sentiment comparison, see last month’s report
** The ranks have been calculated across attributes for 36 brands covered in the report.
68

69. By volume
By BVI
Sep-13
Aug-13
Sep-13
Aug-13
7
8
8
10
4,388
5,255
0.83
0.39
Rank
Volume / BVI
Attributes
Nameplates
Rank in Sep
2013 (By
volume)
Rank in Aug
2013 (By
volume)
Positive
(In Sep
2013)
Neutral
(In Sep
2013)
Negative
(In Sep
2013)
Mercedes A-Class
2
2
75%
25%
0%
Mercedes C-Class
4
5
100%
0%
0%
Mercedes CLAClass
9
9
0%
0%
0%
Mercedes E-class
3
4
100%
0%
0%
Rank in
Sep 2013
(By
volume)*
Rank in
Aug 2013
(By
volume)*
Positive
(In Sep
2013)
Neutral
(In Sep
2013)
Negative
(In
Sep2013)
Price
17
16
0%
100%
0%
Mercedes GL-Class
5
1
0%
0%
0%
Fuel economy/
Mileage
15
16
-
-
-
Mercedes M-Class
7
9
0%
0%
0%
Looks/ design
14
18
86%
14%
14%
Mercedes R-Class
8
7
0%
0%
0%
Mercedes S-Class
1
3
80%
20%
0%
Mercedes SL-Class
-
8
0%
0%
0%
Mercedes SLKClass
-
11
0%
0%
0%
Mercedes SLSClass
6
6
100%
0%
0%
Engine
Specification/
Power
21
Ride experience/
performance
17
22
100%
0%
-
Features
15
18
100%
0%
0%
Customer Service
13
18
-
-
-
16
100%
0%
0%
~Despite a 16% decrease in the volume of mentions in September 2013, Mercedes-Benz witnessed a jump in the rank to
the 7th position in September 2013. Additionally, positive mentions increased around the brand which led to a jump of 2
positions by the Brand Vibrancy Index as well.
~Positive mentions were mostly around Mercedes’ participation at the Singapore Grand Prix, the Mercedes GLA and CLA
~
45 AMG Racing Series debut at Frankfurt Motor Show, and S-Class Coupe Concept revelation in design sketches. Positive
mentions were also around the Looks, Ride Experience and Features of the Mercedes-Benz vehicles.
*For theme and sentiment comparison, see last month’s report
** The ranks have been calculated across attributes for 36 brands covered in the report.
69

71. By volume
By BVI
Nameplates
Rank in Sep
2013 (By
volume)
Rank in Aug
2013 (By
volume)
Positive
(In Sep
2013)
Neutral
(In Sep
2013)
Negative
(In Sep
2013)
Sep-13
Volume / BVI
Attributes
Sep-13
Aug-13
14
14
14
15
Skoda Fabia
6
6
100%
0%
0%
2,503
2,641
0.53
0.32
Skoda Laura
4
3
75%
25%
0%
Skoda Octavia
Rank
Aug-13
1
1
65%
20%
15%
Skoda Rapid
3
5
67%
17%
17%
Skoda Superb
5
4
50%
25%
25%
Skoda Yeti
2
2
64%
27%
9%
Rank in
Sep 2013
(By
volume)*
Rank in
Aug 2013
(By
volume)*
Positive
(In Sep
2013)
Neutral
(In Sep
2013)
Negative
(In
Sep2013)
Price
9
3
17%
67%
17%
Fuel economy/
Mileage
9
4
100%
0%
0%
Looks/ design
11
3
88%
8%
4%
Engine
Specification/
Power
11
3
78%
22%
0%
Ride experience/
performance
9
4
86%
14%
0%
Features
9
3
67%
25%
8%
Customer Service
9
4
17%
17%
67%
~ Skoda was ranked 14th both in terms of rank by volume and by the Brand Vibrancy Index.
~ Skoda Octavia re-launch contributed to the brand mentions. The mentions were also around the #Superb contest,
Skoda Yeti facelift and the Skoda Rapid Spaceback unveiling at the Frankfurt Motor Show.
*For theme and sentiment comparison, see last month’s report
** The ranks have been calculated across attributes for 36 brands covered in the report.
71

72. By volume
By BVI
Sep-13
Aug-13
Sep-13
Aug-13
29
29
Outlier
Outlier
257
NA
NA
Rank
Volume / BVI
Attributes
Nameplates
162
Rank in
Sep 2013
(By
volume)*
Rank in
Aug 2013
(By
volume)*
Positive
(In Sep
2013)
Neutral
(In Sep
2013)
7
-
-
-
7
-
-
21
9
-
-
20
6
-
-
23
7
-
-
26
6
-
-
26
5
-
-
-
-
Customer Service
-
-
Features
-
-
Ride experience/
performance
Negative
(In Sep
2013)
-
Engine
Specification/
Power
Neutral
(In Sep
2013)
-
Looks/ design
-
Positive
(In Sep
2013)
-
Fuel economy/
Mileage
-
Rank in Aug
2013 (By
volume)
Negative
(In
Sep2013)
26
SsangYong Rexton
Rank in Sep
2013 (By
volume)
-
Price
~ SsangYong Motors continued to stay at the 29th position in terms of volume of mentions in September 2013.
~ Mentions were around the news that Ssangyong registered a 23.9% growth in sales for the month of August. Mahindra
Mahindra Finance tying up with Korea's Woori Financials to finance Ssangyong Motor's vehicles in Korea made
conversations.
~ Positive mentions were around the Looks/Design of the Rexton. Kabir Bedi , an Indian film actor and an owner of
Rexton complimented the engineering and design of the car.
*For theme and sentiment comparison, see last month’s report
** The ranks have been calculated across attributes for 36 brands covered in the report.
72

74. By volume
By BVI
Nameplates
Rank in Sep
2013 (By
volume)
Rank in Aug
2013 (By
volume)
Positive
(In Sep
2013)
Neutral
(In Sep
2013)
Negative
(In Sep
2013)
Sep-13
Aug-13
Sep-13
Aug-13
1
3
12
7
Toyota Camry
4
7
100%
0%
0%
11,480
12,029
0.72
0.51
Toyota Camry
Hybrid
3
2
100%
0%
0%
Toyota Corolla Altis
10
6
-
-
-
Toyota Etios
2
5
48%
21%
30%
Toyota Etios Liva
6
9
67%
0%
33%
Rank
Volume / BVI
Attributes
Rank in
Sep 2013
(By
volume)*
Rank in
Aug 2013
(By
volume)*
Positive
(In Sep
2013)
Neutral
(In Sep
2013)
Negative
(In
Sep2013
)
Price
3
4
25%
70%
5%
Toyota Fortuner
5
4
71%
14%
14%
Fuel economy/
Mileage
6
5
100%
0%
0%
Toyota Innova
1
1
94%
5%
2%
Looks/ design
1
5
89%
5%
5%
Toyota Land Cruiser
9
8
50%
50%
0%
Engine
Specification/
Power
2
8
73%
14%
14%
Toyota LC Prado
11
10
-
-
-
Toyota Prius
8
3
100%
0%
0%
Ride experience/
performance
1
5
82%
0%
18%
Features
1
7
92%
2%
6%
Customer Service
4
9
14%
0%
86%
~ Despite a decline in the overall volume of mentions, Toyota jumped 2 positions from August 2013 and was the most
mentioned brand in September 2013. The score by the Brand Vibrancy Index witnessed an increase from August 2013,
but the rank by BVI dropped by 5 positions and the brand was at the 12th position in September 2013.
~ The mentions were primarily around the #Love2Race contest by Toyota Etios, #ThoughtfullyAdvanced contest by Toyota
Camry Hybrid, #ThingsICanDoWithMyInnova contest by Innova and they generated positive sentiment for the brand.
*For theme and sentiment comparison, see last month’s report
** The ranks have been calculated across attributes for 36 brands covered in the report.
74

75. By volume
By BVI
Sep-13
Aug-13
Sep-13
Aug-13
8
7
22
9
4,253
5,545
0.07
0.42
Rank
Nameplates
Rank in Sep
2013 (By
volume)
Rank in Aug
2013 (By
volume)
Positive
(In Sep
2013)
Neutral
(In Sep
2013)
Negative
(In Sep
2013)
Attributes
Neutral
(In Sep
2013)
Negative
(In
Sep2013
)
4
3
63%
25%
13%
Volkswagen Jetta
5
4
50%
50%
0%
Volkswagen Passat
Volume / BVI
Volkswagen Beetle
6
5
0%
0%
100%
Volkswagen
Phaeton
7
7
0%
0%
100%
Volkswagen Polo
3
1
20%
0%
80%
Volkswagen Touareg
8
6
-
-
-
Rank in
Sep 2013
(By
volume)*
Rank in
Aug 2013
(By
volume)*
Positive
(In Sep
2013)
Price
8
3
0%
0%
100%
Fuel economy/
Mileage
11
13
50%
50%
0%
Volkswagen Vento
2
2
45%
36%
18%
Looks/ design
10
9
55%
9%
36%
Volkswagen Cross
Polo
1
-
50%
30%
20%
Engine
Specification/
Power
3
5
20%
60%
20%
Ride experience/
performance
11
5
50%
0%
50%
Features
10
8
30%
10%
60%
Customer Service
11
3
0%
20%
80%
~ With a 23% decrease, the brand dropped to the 8th position in September 2013 from the 7th position in terms of the
volume of mentions. Additionally, a dip in positive mentions around the brand also caused the brand to slip to the 22nd
position in September 2013 from the 9th position in August 2013 by the Brand Vibrancy Index.
~ Mentions around reviews of the Volkswagen Cross Polo, the upcoming launch of the facelifted Polo, and Polo and Vento
sedan speed testing in India for export markets contributed to the overall mentions in September 2013.
*For theme and sentiment comparison, see last month’s report
** The ranks have been calculated across attributes for 36 brands covered in the report.
75

76. METHODOLOGY
Report Parameters
~ The report currently considers 36 four wheel consumer segment vehicle brands.
~ All publicly available data from channels like Twitter, forums, blogs, mainstream media, YouTube,
Flicker and Facebook were tracked for the month of September 2013. Given that most Facebook
conversations happen on closed personal networks, tracking them is not possible. Hence their
percentage is very tiny in overall mentions.
~ All nameplates of brands featured in the below-mentioned categories were considered. Newly
announced nameplates are also considered in the report.
Category
Hatchback
Sedan
SUV/MUV/LMV and offroad
Other
Sub-category
Small hatchback
Big hatchback
Premium hatchback
Mid-size sedan
Executive sedan
Luxury sedan
Super luxury sedan
SUV offroad
Premium SUV
MUV/MPV
Sports car
Hybrid/Green
76

77. METHODOLOGY
Report Parameters
All 12 categories of cars were considered for the attribute study. A sample of 1,082 mentions each
month were taken for the thematic study.
Publicly available data with the region filter ‘India’ reflected very low volume of mentions on
Facebook. Hence we did not consider Facebook data for the sample.
77

78. We have made all efforts to keep the report error free.
Please do point out any errors that you may notice and
we will incorporate your insights in future editions.
Please write to us at reports@blogworks.in with the
subject line ‘corrections’.
ABOUT BLOGWORKS
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78

79. THANK YOU
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79