How to Use Text Messaging in Your Recruiting and Hiring Efforts

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Learn the basics and best practices including templates in order to message and engage your job seekers and current candidates to improve response rates and building rapport and relationships with your top talent prospects.

Negócios

Jessica Miller-Merrell
@jmillermerrell!
OUR SPEAKERS
#BLOGGING4JOBS
Arron Daniels
@arron_daniels!

TODAY’S PRESENTATION
1)  Why Mobile? !
2)  SMS Scenarios !
3)  Texting Templates!
#BLOGGING4JOBS

•  71% of adults in the U.S. now have a web-enabled
smartphone.
•  45% of 13-24 year olds are spending
4+ hours on their smartphone device.
•  90% of job seekers use their mobile
device to search for jobs.
MOBILE FACTS
#BLOGGING4JOBS

#BLOGGING4JOBS
WHY TEXTING?
#BLOGGING4JOBS

WAYS TO USE TEXTING IN
RECRUITING
•  SMS job alerts !
•  Candidate communication!
•  Interview conﬁrmations!
•  Candidate push!
•  Email to text !
#BLOGGING4JOBS

POLL QUESTION #1
•  Never!
•  A few times!
•  Often!
•  Like crazy!
I texted a candidate in the last 90 days:!
#BLOGGING4JOBS

TEXTING TIPS
•  Limit texts to 140 characters!
•  Personalize messages!
•  Ask questions !
•  Use link shorteners for links in
texts (bit.ly)!
!
#BLOGGING4JOBS

TEXTING TIPS
•  Text during business hours !
#BLOGGING4JOBS

POLL QUESTION #2
•  New candidate reach out!
•  Candidate follow up & conﬁrmation!
•  General communication!
•  Re-establishing contact !
•  Other!
I have been using texting most for:!
#BLOGGING4JOBS

SCENARIO #1 – OPTION B
The Cold Reach Out!
!
#BLOGGING4JOBS

SCENARIO #2 – OPTION B
Follow Up !
!
#BLOGGING4JOBS

SCENARIO #3 – OPTION B
More Information!
#BLOGGING4JOBS

SCENARIO #4 – OPTION B
General Communication!
!
#BLOGGING4JOBS

SCENARIO #5 – OPTION B
Candidate Update!
#BLOGGING4JOBS

SCENARIO #5 – OPTION C
Candidate Update!
#BLOGGING4JOBS

TEXTING DO IT WELL OR NOT
AT ALL
#BLOGGING4JOBS

FINAL THOUGHTS
!
•  Texting offers a great way to engage
candidates, but you have to try it using
a pilot program or test group.!
!
•  Candidates want nothing more than
engagement, follow up and
communication with recruiters. Texting
offers all these things. !
#BLOGGING4JOBS

Jessica Miller-Merrell
@jmillermerrell!
!
sources
Job Candidates Prefer!
Text Messages
-b4j.co/jobs-texts!
Text Messages Are Best
Candidate Engagement
Tools !
b4j.co/recruiting-w-text!
5 Mobile Recruiting
Myths!
b4j.co/myths-mobile!
LET’S CONNECT
LinkedIn: b4j.co/jmillermerrell!
Arron Daniels
@arron_daniels!
!
LinkedIn: b4j.co/arrondaniels!

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2. Jessica Miller-Merrell @jmillermerrell! OUR SPEAKERS #BLOGGING4JOBS Arron Daniels @arron_daniels!

3. TODAY’S PRESENTATION 1)  Why Mobile? ! 2)  SMS Scenarios ! 3)  Texting Templates! #BLOGGING4JOBS

4. •  71% of adults in the U.S. now have a web-enabled smartphone. •  45% of 13-24 year olds are spending 4+ hours on their smartphone device. •  90% of job seekers use their mobile device to search for jobs. MOBILE FACTS #BLOGGING4JOBS

5. #BLOGGING4JOBS WHY TEXTING? #BLOGGING4JOBS

6. WAYS TO USE TEXTING IN RECRUITING •  SMS job alerts ! •  Candidate communication! •  Interview conﬁrmations! •  Candidate push! •  Email to text ! #BLOGGING4JOBS

7. POLL QUESTION #1 •  Never! •  A few times! •  Often! •  Like crazy! I texted a candidate in the last 90 days:! #BLOGGING4JOBS

8. TEXTING TIPS •  Limit texts to 140 characters! •  Personalize messages! •  Ask questions ! •  Use link shorteners for links in texts (bit.ly)! ! #BLOGGING4JOBS

9. TEXTING TIPS •  Text during business hours ! #BLOGGING4JOBS

10. TEXTING TECH #BLOGGING4JOBS

11. POLL QUESTION #2 •  New candidate reach out! •  Candidate follow up & conﬁrmation! •  General communication! •  Re-establishing contact ! •  Other! I have been using texting most for:! #BLOGGING4JOBS

12. SCENARIO #1 – OPTION A B

13. SCENARIO #1 – OPTION B The Cold Reach Out! ! #BLOGGING4JOBS

14. SCENARIO #2 - OPTION A

15. SCENARIO #2 – OPTION B Follow Up ! ! #BLOGGING4JOBS

16. SCENARIO #2 – OPTION B Follow Up ! ! #BLOGGING4JOBS

17. SCENARIO #3 – OPTION A

18. SCENARIO #3 – OPTION B More Information! #BLOGGING4JOBS

19. SCENARIO #4 – OPTION A

20. SCENARIO #4 – OPTION B General Communication! ! #BLOGGING4JOBS

21. SCENARIO #4 – OPTION B General Communication! #BLOGGING4JOBS

22. SCENARIO #5 – OPTION AA #BLOGGING4JOBS

23. SCENARIO #5 – OPTION B Candidate Update! #BLOGGING4JOBS

24. SCENARIO #5 – OPTION C Candidate Update! #BLOGGING4JOBS

25. TEXTING DO IT WELL OR NOT AT ALL #BLOGGING4JOBS

26. FINAL THOUGHTS ! •  Texting offers a great way to engage candidates, but you have to try it using a pilot program or test group.! ! •  Candidates want nothing more than engagement, follow up and communication with recruiters. Texting offers all these things. ! #BLOGGING4JOBS

27. ??? QUESTIONS #BLOGGING4JOBS

28. Jessica Miller-Merrell @jmillermerrell! ! sources Job Candidates Prefer! Text Messages -b4j.co/jobs-texts! Text Messages Are Best Candidate Engagement Tools ! b4j.co/recruiting-w-text! 5 Mobile Recruiting Myths! b4j.co/myths-mobile! LET’S CONNECT LinkedIn: b4j.co/jmillermerrell! Arron Daniels @arron_daniels! ! LinkedIn: b4j.co/arrondaniels!

How to Use Text Messaging in Your Recruiting and Hiring Efforts

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