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  1. 1. Blogactiv First Look 25-03-2008
  2. 2. Summary <ul><li>What is a Blog? </li></ul><ul><li>Why blogging on the EU affairs? </li></ul><ul><li>Why using Blogactiv blogging platform? </li></ul><ul><li>Sign up! </li></ul><ul><li>Contact </li></ul>
  3. 3. What is a Blog?
  4. 4. What is a Blog? <ul><li>Context </li></ul><ul><ul><li>Web 2.0 </li></ul></ul><ul><ul><li>Emergence of new paradigms: Interactivity, Participation, Co-construction </li></ul></ul><ul><li>Nature </li></ul><ul><ul><li>Dynamic website </li></ul></ul><ul><ul><li>Displaying articles in reverse chronological order </li></ul></ul><ul><li>Development </li></ul><ul><ul><li>High </li></ul></ul>Stanley Crossick Blogactiv Blog
  5. 5. What is a Blog? <ul><li>Readership Survey: Do you use: Blogs, Online video, Content syndication (RSS)?* </li></ul>Online Video Content syndication (RSS) *Remark: Extract from readership survey 2007 Blogs
  6. 6. Why blogging on the EU affairs? <ul><ul><li>&quot;In today’s stakeholder society, it is no longer enough to engage with policymakers to influence public-policy outcomes. (…). Blogging has become an important tool in the online communications world where opinions count and word-of-mouth travels across the globe at the speed of light. </li></ul></ul><ul><ul><ul><li>Nathalie Sarkic-Todd , managing director with Ogilvy PR and Public Affairs Brussels </li></ul></ul></ul>
  7. 7. Why using Blogactiv blogging platform? <ul><li>Blogactiv </li></ul><ul><li>Blogging platform dedicated to European affairs </li></ul><ul><li>Setting up an online public discussion space on Europeans future </li></ul><ul><li>More than fifty Top-quality active bloggers </li></ul><ul><ul><li>European Movement </li></ul></ul><ul><ul><li>PES </li></ul></ul><ul><ul><li>... </li></ul></ul><ul><li>Increasing readership and community </li></ul><ul><li>Technical / editorial / marketing support </li></ul>
  8. 8. Why using Blogactiv blogging platform? <ul><li>Influence </li></ul><ul><ul><li>Blogactiv platform is entirely tailored and dedicated to European affairs </li></ul></ul><ul><li>Visibility </li></ul><ul><ul><li>Blogactiv platform is closely linked with EurActiv.com. Relevant articles may also be published in EurActiv.com dedicated sections. </li></ul></ul><ul><li>Network </li></ul><ul><ul><li>Blogactiv platform offers you the possibility to interact with other major stakeholders such as NGOs, industry federations, etc. </li></ul></ul><ul><li>Support </li></ul><ul><ul><li>Blogactiv Team offers technical support and may also help you to promote your blog </li></ul></ul>
  9. 9. Why using Blogactiv blogging platform?
  10. 10. Why using Blogactiv blogging platform? <ul><li>Event Blogs </li></ul><ul><ul><li>Commercial blogs set up for only a limited period to cover some event </li></ul></ul>European Business Summit 2008 European Business Summit 2008
  11. 11. Sign up! <ul><ul><li>“ Citizen, Journalist, NGO, Industry Federation, PA Consultancy, Political Party…. </li></ul></ul><ul><ul><li>… Have your word on EU debates and become a BLOGGER on BLOGACTIV platform.” </li></ul></ul>Stanley Crossick Director and Founding Chairman of the European Policy Centre Eric Grover Principal at Intrepid Ventures Žiga Turk Slovenian minister for growth More...
  12. 12. Contact <ul><li>Pierre-Antoine Rousseau </li></ul><ul><ul><li>Marketing Manager </li></ul></ul><ul><ul><ul><li>Email: support@blogactiv.eu </li></ul></ul></ul><ul><ul><ul><li>Tel: +32 (0)2 226 58 28 </li></ul></ul></ul><ul><li>Andreas Dietl </li></ul><ul><ul><li>Community Manager </li></ul></ul><ul><ul><ul><li>Email: community@blogactiv.eu </li></ul></ul></ul><ul><ul><ul><li>Tel: +32 (0)2 788 36 67 </li></ul></ul></ul>Dip Your Toes into the Blogosphere Post to the Guest Blog guests.blogactiv.eu /welcome/

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