1. The impact of Politics 2.0 in Spanish social media: Tracking conversations around audiovisual political wars JM Noguera Bea Correyero UCAM, Spain

2. Introduction 2004 - 2005 2007 “ Blog” is year´s word according Merriam-Webster Dictionary (2004). The next year there is a clear expansion of the phenomenon Video´s year

5. Spanish political apathy Source: Special EUROBAROMETER 282. SCIENTIFIC RESEARCH IN THE MEDIA. December 2007

6. Features ot Modern Political Campaigns Videocracy Videopolitic Buzz Marketing Permanent Campaign

10. IU’s electoral campaign and use of technology I have an answer for you Since: June 26, 2006 Videos watches: 15 Subscribers: 223

11. The context: The Ubiquitous Campaign 2.0 Zapatero 2008

12. The context: Mass Media and Electoral Campaign Webs to report of the details of the elections Humor

16. General context: The need to track the demand of information in an age of excess of information and producers From general to particular items (Party / Politicians / Videos / Blogs…):

17. General context: The need to track the demand of information in an age of excess of information and producers From general to particular items (Party / Politicians / Videos / Blogs…) Also we have metaphors trying show us “tours of information”: “ The Life Cycle of a Blog Post…”, Wired

18. Technorati reactions

19. Technorati authority There is no an increase after the appearance of the bigger authorities

20. Reactions and Authority The moments with more reactions do not come after the appearances with more authority

21. Technorati reactions

22. Technorati authority The bigger falls come after the bigger tops. There is no regularity and there is no constant increase of authority

23. Reactions and Authority The moments with more reactions do not come after the appearances with more authority