1. February, 2008 Matt Colebourne CEO of coComment Conversation tracking technologies: How to improve communication in a UGC world

2. Photo Source: Wardle McLean History of conversations “ Hey man, how did you do this again ?”

3. Why Conversations?

4. Perceive Feel Think Act React Expect Anticipate Desire Acknowledge Relate EXPRESS Photo Source: Wardle McLean

5. I want it! Excellent telling me nothing new Take it DOWN not unique Photo Source: Kelsey Ruger

6. Where?

7. Source: Ball State University Center for Media Design - A Day in the Life: An Ethnographic Study of Media Consumption Photo Source: Chris Bernard

8. Can you hear me, Man?

9. Until …

10. Photo Source: Chris Bernard

11. Photo Source: Chris Bernard

12. Social Media is …

13. Where? Blogs Podcasts Mashups Social Networks Source: Lee White Wikis

14. Well … Well … in a way Source: Lee White

15. ACTUALLY is … Social Media Source: Lee White

16. a conversation … Source: Lee White

17. powered by … Source: Lee White

18. Where? Blogs Podcasts Mashups Social Networks Source: Lee White Wikis

19. It is a conversation Source: Lee White between …

20. Customers … the JESUS PHONE rocks! ..i gotta get one

21. Customers Yes & No Mostly … yes Are you Working? Employees

22. Investors

23. Friends

24. … People!

25. Disorganized

26. Not Controlled

27. Messy

28. Source: Lee White Not a marketing message

29. These conversations are … Source: Lee White

30. Passionate

31. Emotional

32. Engaging

33. Who are the conversation players? Source: Lee White

35. How important is this? Source: Lee White

36. Conversations in action

37. Source: BlogPulse iPhone created noise via user & blogger conversations

38. Time declares iPhone as “ The invention of the year ” And starts here…

39. “ Global Warming” “ US Election” “ Issue Of The Year” Source: Trendsspotting Vs

40. Both issues are stars among blog discussions Sourvce:Blogpulse

42. Photo Source: Chris Bernard

44. Photo Source: Chris Bernard

45. Photo Source: Chris Bernard

46. Photo Source: Chris Bernard

47. Source: Lee White

48. Source: Lee White

49. Source: Lee White

50. coComment brings together all comments on the web and many more …

54. Photo Source: Chris Bernard

56. THANKS! [email_address]