Nobody looks much, but when we are going to shopping, not in mind that we are traversing a playful and interactive installation. Most people only see the shopping as an area of shopping. We do not perceive that there is a game of attraction and seduction whose goal is the leisure and entertainment that such a rise in offers. If you look a little more, then that the store layout change all the time to taste, mainly from seasonal dates, all to create a playful environment of communication with customers.

1. Pod 17 - Games and Interactive Installation Entertaiment
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For Luciene Santos *
Nobody looks much, but when we are going to shopping, not in mind that we
are traversing a playful and interactive installation. Most people only see the
shopping as an area of shopping. We do not perceive that there is a game of
attraction and seduction whose goal is the leisure and entertainment that such a
rise in offers. If you look a little more, then that the store layout change all the
time to taste, mainly from seasonal dates, all to create a playful environment of
communication with customers. To increase the flow of people, some changes
come to change to the aesthetic concept of space in order to maintain active
interaction through images in constant motion. Proof of this is the arrival of
Christmas at a time when stores earn a new look, totally different from that of
origin. All this playful game at times imperceptible, pl