BlockchainDefender studied the online reputation of 10 cryptocurrency exchanges and 10 forex exchanges as viewed in 4 different countries. From this analysis, we compared and contrasted their online reputations as perceived by the searching investor.

1. When operating an exchange the importance of reputation is
often overlooked. However, without a reputation that can be
believed in or trusted, traders will choose a different exchange.
The options for traders are growing by the day, with new
exchanges appearing daily.
Crypto exchanges are not only in competi­tion with each other
either; they have to compete with more established traditional
exchanges and trusted platforms.
BlockchainDefender studied the online reputation of 10
cryptocurrency exchanges and 10 forex exchanges as viewed
in 4 different countries. From this analysis, we compared
and contrasted their online reputations as perceived by the
searching investor.
Crypto Vs Forex
Exchange Comparison
BLOCKCHAINDEFENDER
Why Your Online Reputation Matters
Online Reputation: A Study
BlockchainDefender is an innovative new solution for blockchain
(cryptocurrencies/tokens), ICOs, exchanges and individuals
within the space. Providing online reputation management
services that allow businesses – as well as individuals – to
control their online presence, BlockchainDefender’s core
product is search engine suppression.
By displacing negative content in the search results, positive
material can rise accordingly with a stronger reputation as
the end result. ReputationDefender has substantial expertise
working for clients within the blockchain/cryptocurrency
industry. As a result of our unrivalled knowledge and first-hand
experience, BlockchainDefender was born.

2. Search Results -
Introduction
ReputationDefender has analysed the online reputation of
Based on a sample set of 10 Cryptocurrency Exchanges and
10 Forex Exchanges when viewed in 4 different countries.
VS
Cryptocurrency
Exchanges
Forex
Exchanges
ReputationDefender discovered
that Cryptocurrency Exchanges
suffer from an average of
31.58%
Negative Impact.
However, due to the current negative impact, more than
385,000
potential engagements are being directly influenced by
negative material.
The combined average
monthly search volume for
the online exchanges total
1,219,600
Global.

3. Search Result
Ownership Levels
Negative Potential Negative Official Neutral 3rd Party Positive
Negative Potential Negative Official Neutral 3rd Party Positive
Forex
Exchanges
Crypto
Exchanges
Forex exchanges clearly show
a considerable level of control
over their online reputations
through the publication of
their own websites and social
media assets. They also have
an impressive 29.5% positive
coverage form third party sites.
This level of control directly
impacts the percentage
of visible negativity, with a
resultant low of 5%.
In comparison, we can see a
clear lack of control for crypto
exchanges. Collectively, they
have nearly half the amount of
official and social media assets
the forex exchanges have.
This lack of control has
resulted in potential crypto
exchange users being faced
with 21.75% more negativity
than forex exchanges.
5%
18.75% 19.50%
17.75%
20.5%
23.50%
11.50%
34.38%
19.63%
29.50%

4. The analysis below details the amount of occurrences of negative sites and their classification, covering both
the crypto and forex exchanges for comparison.
As we can see, the
current negative visibility
is split through a small
number of different site
types.
The main source of
negativity is coming from
review sites at 51%,
which is to be expected
in a B2C market.
Encyclopedia 27%
Forum 1%
Market
Specific 4%
News 13%
Other 4%
Review 51%
Blog 10%
Crypto
Market 24%
Directory 1%
Encyclopedia 6%
Forum 5%
News 8%
Other 2%
Pricing 16%
Review 20%
Social Media 8%
Negativity Breakdown by Site Type
In comparison, we
can see that negativity
targeting crypto
exchanges comes from a
diverse range of sites.
Crypto specific sites
display 24% of all
negativity. However, more
modern platforms such
as blogs, forums and
social media contribute to
a further 23% of negative
sources. The level of
scrutiny, commentary
and conversation
surrounding crypto is far
more significant than the
one taking place in the
forex market.
Forex
Exchanges
Crypto
Exchanges

5. Sentiment by Country
Analysis of the top
20 search results for
multiple crypto exchange
brand search terms
clearly shows a bias
towards negative content.
Further examination
shows that this negative
sentiment is fairly evenly
spread across most
countries, averaging
67 instances of direct and
potential negativity.
However, we can see this
increase drastically in
the UAE where the direct
and potential negative
instances increase
by 56.71% above the
average, reaching 105.
GRAND TOTAL POTENTIAL NEGATIVE NEGATIVE
20 67 105
0 20 40 60 80 100
United Arab
Emirates
Germany
USA
Japan
120
105
74
31
71
32
39
67
27
40
63
23
40

6. WE CAN HELP YOU IMPROVE YOUR COMPANY’S
REPUTATION AND CONTROL WHAT INVESTORS SEE.
Contact our team of experts today.
Call us on 0800 131 0700 or email info@blockchaindefender.io
Overall, based on the sample set of 10
Cryptocurrency Exchanges and 10 Forex Exchanges
when viewed in 4 different countries,
BlockchainDefender discovered that traditional
forex exchanges suffer from an average of 15.01%
negative impact for their brand searches.
In comparison, crypto
exchanges suffer more than
double the amount of negative
coverage, with an average
negative impact of 31.58%
31%
BLOCKCHAINDEFENDER
REPUTATION AFFECTS
THE AMOUNT OF
COINS AND TOKENS
TRADING ON YOUR
EXCHANGE.