There are many significant problems that your blockchain company can encounter due to a negative reputation. The industry attracts negative press on a regular basis that can be amplified during times of fear, uncertainty and doubt.

1. Who Are ReputationDefender?
ReputationDefender is the global leader in the online reputation management
and digital privacy space. Founded in 2006, we pioneered the industry - and we
remain the largest, most trusted company within it. Owned by The Stagwell
Group, ReputationDefender provides cutting edge online reputation and digital
privacy solutions for individuals and businesses. At ReputationDefender we
believe that everyone has the right to be empowered online.
WHAT MAKES
BLOCKCHAINDEFENDER
THE RIGHT CHOICE FOR
YOUR FINTECH COMPANY?
• ReputationDefender has substantial
expertise working for several instantly
recognisable clients in the blockchain/
cryptocurrency industry.
• Our knowledge and experience in the
FinTech sector is unrivalled and our
enthusiasmtolearnmoreisparamount.
• We have first-hand experience of the
impact a positive online reputation can
have for a blockchain company, as well
as the damage a negative one can have.
BlockchainDefender by
ReputationDefender

2. SOME OF THE KEY THINGS
THAT ARE AFFECTED
INCLUDE:
• Investors – Potential investors may feel
compelled to invest in a competitor based on
due diligence performed casting an element
of doubt due to negative material or lack of
positive material.
• Partners – Companies could be apprehensive
about partnerships, potentially limiting future
growth and development opportunities.
• Client base - Due to potential negative spread
or lack of positive visibility, existing investors
may withhold further investment, potentially
leading to a withdrawal from their position.
• Google – The truth is that Google and the
other search engines are indexing blockchain
companies of all sizes; this is unavoidable. Your
reputation is what the search engines say it is.
• Recruitment – A negative online reputation will
ultimately starve your company of the best talent.
Nobody wants to work for – or be associated
with – a business that has a bad image. In such a
completive space such as blockchain, attracting
the right people is critical.
• Negative Impact – People are naturally drawn
to negative information which can define how
you are perceived online . Unfortunately, when
this human tendency mixes with Google’s
algorithm, the likelihood is that negative
content will be featured prominently.
• Value – Investors should always be kept in
mind when analysing the online reputation of
a business. A PR crisis which negatively affects
your company’s reputation can decimate coin
trading prices over night.
WHY DOES YOUR
CRYPTOCURRENCY REQUIRE
ONLINE REPUTATION
MANAGEMENT?
There are many significant problems that your
blockchain company can encounter due to a negative
reputation.
of ICOs from 2017 have
failed despite raising over
$110 million in funds.
of reputation damage is
due to mismatch between
buzz and reality.
of Directors rate managing
reputation risk higher than
other strategic risks.
of a company’s valuation
can be directly attributed to
its reputation.
46%
80%
87%
25%

3. COMPETITORS
The industry is saturated with an overwhelming
number of coins that are in direct competition
with each other. Due to these projects offering
the same solution, only the very best will survive
and thrive.
Having a solid reputation is the key to survival and
a deciding factor in an industry where technology
is so closely matched between competitors.
As part of our BlockchainDefender campaigns,
we regularly conduct competitor comparisons
against metrics such as:
• Marketcap – How does your coin value fare
in comparison?
• Negative Count – Do your key search terms
contain more/less negative listings?
• Sentiment Score – Is the general consensus
more positive/neutral?
• Hype Factor – Does your project have as
much excitement behind it?
THE CRYPTOCURRENCY SPACE
The industry attracts negative press on a regular
basis that can be amplified during times of
fear, uncertainty and doubt. The industry as a
whole has a painted target on its back which the
mainstream media is more than happy to fire at.
Legitimate projects are often labelled as scams
and Ponzi schemes by people who do not yet
understand or appreciate the technology and its
potential. The organisations and institute that are
scared and intimated by it respond in a defensive
and aggressive manner.
The bad press within the industry can often be
attributed to:
• Regulation/authority intervention
• Disgruntled ex-employees
• Threatened industries defences
• Mainstream media
• Underhand attacks from competitors and
their investors
• Scams and hacks
• Black Swan events

4. How Does it Work?
What Can BlockchainDefender Do for You?
• Online Reputation Management – With
BlockchainDefender, we will manage
your reputation online throughout
the SERPS, limiting the coverage and
visibility of any negative content.
• Promote –Pushuppositiveexistingmaterial
and increase the overall online strength
of the brand by designing new assets with
high-quality bespoke content designed to
positively reinforce the brand’s image.
• Consultancy Roles – Our team of experts
can advise the best course of action for
your project to take and give you advice,
direction and reassurance during
challenging times.
• Protect – Protect the future reputation
of your blockchain by solidifying positive
items and maintaining the presentation
of a positive set of search results to your
current and potential investors.
ReputationDefender, the world’s leading authority on online reputation management, uses patented
technology to help you create a true and accurate reflection of who you really are as a blockchain
company online. ReputationDefender will promote relevant and desirable material while limiting the
coverage and visibility of any detrimental material which will most certainly be detracting interested
parties and investors.

5. FOR MORE INFORMATION ABOUT WHAT WE DO,
CALL ONE OF OUR EXPERTS OR VISIT
OUR COMPANY WEBSITE
The importance of a positive online reputation cannot be underestimated.
If you are worried about your online reputation, contact the experts on
0800 131 0700 or email: info@blockchaindefender.io